Chapter 11 (DR)

In the early periods of the introduction of​ HDTV, the prices were extremely high. The strategy being used is considered to be​ what?

Price skimming

Which of the following product mix pricing strategies involves pricing products that can only be used with the main​ product?

captive product pricing

If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great​ Lakes, but a different price to customers​ elsewhere, the company is using​ ________.

zone pricing

Which of the following would most likely lead to a company initiating a price​ increase?

over-demand

To combat a​ competitor's price cut or​ lower-priced store​ brands, a national brand such as Luvs disposable diapers was launched along with​ P&G's flagship brand of disposable​ diapers, Pampers. Which type of brand is Luvs considered to be in this​ case?

Fighter brand

________ allowances are payments or price reductions that reward dealers for participating in advertising and sales support programs.

Promotional

Which of the following is a price adjustment strategy that considers how a​ customer's perception of a product is influenced by its​ price?

psychological pricing

Amazon developed the Kindle electronic book reader and sells it at a reasonably low margin. The firm uses which pricing strategy to capture additional profits through the sale of easily downloaded online books and​ magazines?

​Captive-product pricing

Marketing managers will temporarily price their products below list price and sometimes even below cost to create buying excitement and urgency. Which one of the following pricing tactics relates to geographic pricing instead of promotional​ pricing?

​FOB-origin pricing

Companies introducing a new product can choose between two broad strategies. One is​ market-skimming pricing. Which of the following is an alternative​ strategy?

​Market-penetration pricing