Chapter 12 - Comm 108
horizontal communication
horizontal communication with our colleagues or people who are on the same approximate level in the organizational hierarchy
feasibility report
feasibility report, which explores potential actions or steps and then makes recommendations for future action based on methodical evaluation
presenting an award
presenting an award, but the main goal of this speech is to enhance the value of the award and honor the person receiving it
provide training
provide training, which includes presentations that prepare new employees for their jobs or provide instruction or development opportunities for existing employees
public advocacy
public advocacy, which is engaging people through responsible communication that seeks to make a better world for our loved ones and our communities
sound bite
sound bite": a verbal bullet point that is about ten seconds or twenty-six words long. While this can be frustrating, especially when you're discussing a complicated and contextual topic, it is a media reality.
speech of introduction
speech of introduction is a speech in which one speaker briefly introduces an upcoming speaker who is usually the focus of the occasion
speech of tribute
speech of tribute is a longer and more formal version of a toast that establishes why a person, group, or concept is worthy of praise.
technical briefings
technical briefings, and they are the most common type of workplace presentation
Believe speeches encourage
Believe speeches encourage people to use the power of their voice to speak from a personal context in a way can inspire, motivate, and resonate with others.
Briefings
Briefings are short presentations that either update listeners about recent events or provide instructions for how to do something job related
Ceremonial speaking
Ceremonial speaking refers to speeches of praise, tribute, and celebration that bring audiences together on special occasions.
Communication to outside stakeholders
Communication to outside stakeholders includes messages sent from service providers to people who are not employed by the organization but conduct business with or support it. These stakeholders include clients, customers, and funding sources
accepting an award
Congratulations, you won an award! When you deliver a speech accepting an award, be brief, gracious, and humble. Before you begin speaking, take a moment, pause, smile, and make eye contact with the audience
Crisis communication
Crisis communication occurs as a result of a major event outside of normal expectations that has potential negative results, runs the risk of escalating in intensity, may result in close media or government scrutiny, and creates pressure for a timely and effective response
Downward communication
Downward communication includes messages directed at audience members who hold a lower place on the organizational hierarchy than the sender
Final reports
Final reports are presented at the conclusion of a task and are similar to a progress report but include a discussion and analysis of the results of an effort
Speaking in education/training and development
Speaking in education/training and development involves students delivering a lecture, facilitating a discussion, or running an activity as if they were actually teaching or training
Speaking in science
Speaking in science and math usually focuses on using established methods and logic to find and report objective results. Science includes subjects such as biology, physics, and chemistry, and math includes subjects such as statistics, calculus, and math theory
Speaking in technical courses
Speaking in technical courses focuses on learning through testing, replication, and design and then translating the technical information involved in those processes into lay terms
Speaking in the arts and humanities
Speaking in the arts and humanities usually involves critiquing, reviewing, or comparing and contrasting existing literature, art, philosophies, or historical texts in ways that connect the historical and contemporary
Speaking in the social sciences
Speaking in the social sciences is driven by quantitative or qualitative data reviewed in existing literature or from original research projects that focus on historical or current social issues
Spokespeople speak
Spokespeople speak to external audiences, primarily the media, on behalf of an individual or group. Some key attributes for an effective spokesperson are the abilities to establish rapport, tell an engaging story, handle difficult and unexpected questions, respond to nonverbal cues, and adjust communication to match audience preferences
Status reports
Status reports may focus on a specific project or task or simply report on the regular functioning of a group
Upward communication
Upward communication includes speeches, proposals, or briefings that are directed at audience members who hold higher positions in the organizational hierarchy than the sender
Video monitors
Video monitors are televisions that allow the on-air person to monitor their movements and see what viewers are seeing
academic conferences
academic conferences, which are local, regional, national, or international events at which students, teachers, professionals, and practitioners gather to discuss and share knowledge in a particular field of study
audio monitor
audio monitor that allows you to hear yourself, studio producers, or another person communicating with you off site. If off-camera producers need to communicate with you, the monitor may be an earpiece, which is standard for news anchors
eulogy is a speech honoring
eulogy is a speech honoring a person who has died. The emotions and grief surrounding the loss of a loved one are difficult to manage and make this one of the most challenging types of speech. However, being asked to deliver a eulogy is an honor
media interview
media interview with a reporter or radio or television representative
mic fright
mic fright," which is increased nervousness due to the presence of a microphone (Hyde, 1983). I actually didn't realize that I had mic fright until the first time I was interviewed on the radio.
