Chapter 13

The internet allows a company to provide easy access to:

-research information about their products -communicate with them directly

Consumer Market

All the individuals or households that want goods and services for personal consumption or use.

The ____________ market consists of all the individuals that want a go service for personal consumption.

Consumer Market

benefit segmentation

Dividing the market determining which benefit the product to talk about.

Getting product to consumers when and where they are wanted is critical. Many times it is the responsibility of:

Intermediaries

One of the fastest growing segments of the population in the 21st century:

People of 65

Telephone surveys, online surveys, mail surveys, and personal interview are the most primary forms of:

Primary data

Marketers who want to avoid incurring uneccessary expenses when researching first gather:

Secondary data

marketing

The activity set of institutions and processes for creating, communicating delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Marketing MIx

The factor that goes into a marketing program: Product, price, plan, promotion are also called

state government will use marketing in order to:

attract new business and tourism

Dividing the market by age, income, and education level is _____________ segment

demographic

The process of identifying the factors that can affect marketing success

environmental scanning

A small group of people who meet under the direction of discussion leader to communicate their opinions about an organization, as products, or other given issues.

focus groups

State government use _________ to get business in their area.

marketing

The factor that goes into a marketing program: Product, price, plan, promotion are also called

marketing mix

The process of finding small but profitable market segments and designing products for them.

niche marketing

brand name

p 375

business to business

p 375 All the individuals and organizations that want goods and services to use in producing other goods and servies or to sell, rent, or supply goods to others.

benefit segmentation

p 377 Dividing the market by determining which benefit of the product to talk about

The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.

primary data

Any physical good, service, or idea that satisfies a want or need plus anything that would enhanec the product in the eyes of the consumers, such in the brand

product

Dividing the marketing using groups' values, attitudes, and interests.

psychographic segmentation

marketing directed toward those groups (ma

target marketing

The process of testing products among potential users.

test marketing

Dividing the market by usage or volume of use.

volume or usage segmentaton