Chapter 13 Consumer Behavior Final

The sum of all the physical features of a retail environment is referred to as the _____. a. store situation b. retail ambiance c. retail surroundings d. store atmosphere e. merchandising mix

d. store atmosphere

The reason the consumption activity is occurring is the situation characteristic of _____. A) physical surroundings B) social surroundings C) temporal perspective D) task definition E) antecedent states

D) task definition

Which of the following is the FIRST step in the approach for developing situation-based marketing strategies? a. Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product. b. Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment. c. Construct a person-situation segmentation matrix. d. Evaluate each cell in terms of potential. e. Develop and implement a marketing strategy for cells that offer sufficient profit potential given your capabilities

a. Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product.

In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness? a. communications b. purchase c. usage d. disposition e. Preliminary

a. communications

Gertrude is very environmentally-conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation? a. socially sensitive situation b. disposition situation c. usage situation d. purchase situation e. communications situation

b. disposition situation

Which type of industry has developed around the use of ambient scents? a. professional scenting b. environmental fragrancing c. scent motivation d. environmental creationism e. environmental construction

b. environmental fragrancing

James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift? a. he is required to do so b. it is a ritualized consumption experience c. to elicit return favors d. as a return favor e. because he hopes the receiver will share the gift

b. it is a ritualized consumption experience

Which of the following is NOT an individual characteristic influencing consumer behavior? a. culture b. attitudes c. task definition d. social class e. Motivation

c. task definition

Sharon has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? a. physical features b. social surroundings c. temporal perspective d. task definition e. antecedent state

c. temporal perspective

Which of the following is a situational characteristic? a. product b. package c. temporal perspective d. demographics e. social class

c. temporal perspective

Crowding generally produces which outcome for the retail outlet and the consumer? a. generally positive outcomes for the retailer, but negative outcomes for the consumer b. generally negative outcomes for the consumer, but positive outcomes for the retailer c. generally positive outcomes for both d. generally negative outcomes for both e. none of the above

d. generally negative outcomes for both

Which of the following are antecedent states? a. colors, aromas, music, and crowding b. normal and expanded usage c. utilitarian and hedonic d. moods and momentary conditions e. internal and external influences

d. moods and momentary conditions

Transient feeling states that are generally not tied to a specific event or object are known as _____. a. noncontextual effects b. traits c. temporal effects d. social surroundings e. Moods

e. Moods

To understand a consumer's behavior, we must know about the _____. a. consumer b. situation c. stimulus object d. a and b e. a, b, and c

e. a, b, and c

Which of the following is a situation in which consumer behavior occurs? a. communications situation b. purchase situation c. usage situation d. disposition situation e. all of the above

e. all of the above

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook? a. Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product. b. Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment. c. Construct a person-situation segmentation matrix. d. Evaluate each cell in terms of potential. e. all of the above

e. all of the above

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation. a. communications b. purchase c. usage d. disposition e. Preliminary

a. communications

Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation? a. embarrassment b. shame c. fear d. anger e. Disappointment

a. embarrassment

Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic? a. physical surroundings b. social surroundings c. temporal perspectives d. task definition e. antecedent states

a. physical surroundings

Binge drinking among college students can be described as a(n) _____. a. ritual behavior b. socially desirable behavior c. task accomplishing behavior d. antecedent behavior e. value-expressive behavior

a. ritual behavior

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____. a. ritual situation b. momentary condition c. prescriptive d. schema e. holiday

a. ritual situation

Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of _____. a. ritual situations b. momentary conditions c. prescriptives d. schemas e. social surroundings

a. ritual situations

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____. a. situational influence b. motivators c. consumption triggers d. consumption influencers e. motivational influence

a. situational influence

With respect to the typology of service environments, a bank would be categorized as _____. a. utilitarian b. personal c. hedonic d. tangible

a. utilitarian

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____. a. personality traits b. momentary condition c. mood d. self-concept e. daily ritual

b. momentary condition

Which of the following reflects temporary states of being rather than temporary states of mind? a. moods b. momentary conditions c. task definition d. personality traits e. Self-concept

b. momentary conditions

Atmosphere is referred to as _____ when describing a service business such as a hospital, bank, or restaurant. a. landscape b. servicescape c. ambiance d. environment e. Servqual

b. servicescape

The other individuals present in the particular situation are referred to as the _____. a. servicescape b. social surroundings c. physical surroundings d. store atmosphere e. temporal perspective

b. social surroundings

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? a. communication b. usage c. purchase d. disposition e. all of the above

b. usage

_____ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers. a. Servicescape b. Psychographics c. Atmospherics d. Environmentalism e. Landscaping

c. Atmospherics

Which situation involves consumers disposing of products or product packages after or before product use? a. communications situation b. purchase situation c. usage situation d. disposition situation e. task situation

d. disposition situation

Arm & Hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as _____. a. disposition situation b. purchase situation c. communications situation d. expanded usage situation e. alternative usage situation

d. expanded usage situation

eatures of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called _____. a. personality b. antecedent states c. context effects d. task definition e. Self-concept

d. task definition

Rachel is going to the mall to purchase a wedding gift for a co-worker. Based on research, which type of product is she likely to buy? a. expensive b. inexpensive c. expressive d. utilitarian

d. utilitarian