Chapter 13 Final Study Set

What effect did the Celler-Kefauver Act have? 1) It limited any corporate mergers and joint ventures that reduced competition 2) It allowed telephone and cable companies to enter each other's markets 3) It prohibited manufacturers from selling only to dealers and contractors who agreed to reject the products of business rivals 4) It outlawed monopoly practices and corporate trusts that often fixed prices to force competitors out of business

1) It limited any corporate mergers and joint ventures that reduced competition

Which term refers to having the power to decide what types of media get created and circulated? 1) consumer control 2) consumer choice 3) quality control 4) media choice

1) consumer control

The diversification strategies of media companies promote 1) oligopolies 2) monopolies 3) media messages increasingly independent of large media corporation contact 4) limited competition

1) oligopolies

What is NOT considered one of the give major digital media companies? 1) Facebook 2) Instagram 3) Amazon 4) Microsoft

2) Instagram

Which term describes a corporation's opportunity to promote its distinct products across many media platforms? 1) cultural imperialism 2) synergy 3) unlimited competition 4) oligopoly

2) Synergy

What are two primary ways that media companies collect revenues? 1) marketing strategies and regulatory practices 2) direct purchases and advertisements 3) advertising and marketing practices 4) economic and monopolistic practices

2) direct purchases and advertisements

Hegemony is 1)A term used to refer to marketing and production techniques that combine personalization with the cost benefit of efficient mass production 2) established when most of the public accepts or buys into a way of thinking about how the world works that favors the dominant class 3) a strategy in which a corporation owns companies involved in a wide array of media businesses 4) a way of thinking that is shaped by a specific economic and social system

2) established when most of the public accepts or buys into a way of thinking about how the world works that favors the dominant class

Following the demise of the cartoon film short in its early years, Disney expanded into all of these areas EXCEPT 1) theme parks 2) film production equipment 3) Prime-time television 4) documentaries and live-action films

2) film production equipment

The process of targeting affluent eighteen- to forty-nine-year-old viewers is a component of 1) global expansion 2) niche marketing 3) synergy 4) diversification

2) niche marketing

Cultural imperialism can be described as 1) the mixing and matching of every country's most popular media into one global culture 2) styles in fashion, food, media, and beauty in one nation shaping the cultures and identities of other nations 3) one nation colonizing another and forcing those citizens to consume their media messages 4) the best way to monitor the impact of transnational economics

2) styles in fashion, food, media, and beauty in one nation shaping the cultures and identities of other nations

Which topic does NOT increasingly dominate the media agenda? 1) Superficial consumer concerns 2) Stock market quotes 3) Broader social issues 4) profit aspirations

3) Broader social issues

What effect did the Clayton Antitrust Act have? 1) It outlawed monopoly practice's and corporate trusts that often fixed prices to force competitors out of business 2) it allowed telephone and cable companies to enter each other's markets 3) it prohibited manufacturers from selling only to dealers and contractors who agreed to reject the products of business rivals 4) it limited any corporate mergers and joint ventures that reduced competition

3) it prohibited manufacturers from selling only to dealers and contractors who agreed to reject the products of business rivals

The primary effect of the Supreme Court's 2010 Citizens United case on politics was to 1) place restrictions on TV and radio campaign ads 2) limit the influence of money in politics 3) strengthen corporate donors 4) strengthen democracy

3) strengthen corporate donors

Which is NOT a current concern about conglomeration? 1) a disproportionate amount of power in the hands of a few media moguls 2) little diversity in media ownership 3) too many start-ups in the media market 4) limited control over who gets to decide what a quality product is

3) too many start-ups in the media market

What rule did the FCC adopt in 1953, as television was expanding across the country, in order to limit company ownership of radio and television stations? 1) 18-18-12 rule 2) 12-12-12 rule 3) 20-20-20 rule 4) 7-7-7 rule

4) 7-7-7 rule

The NBA drew strong criticism from U.S. politicians across the political spectrum when it caved to the demands of which country? 1) North Korea 2) South Korean 3) Japan 4) China

4) China

Why did Latino organizations protest the proposed purchase of DirecTV by EchoStar 1) They felt EchoStar did not provide enough high-culture programming 2) It would have created competition with local cable systems 3) They owned DirecTV stock 4) In many US markets, EchoStar would have had a DBS monopoly, leaving viewers with fewer Spanish-language programming options

4) In many US markets, EchoStar would have had a DBS monopoly, leaving viewers with fewer Spanish-language programming options

Disney's partnership with which entity led to a series of computer-animated blockbusters? 1) Buena Vista 2) Touchstone 3) Michael Eisner 4) Pixar

4) Pixar

Government controls on business were drastically weakened during which president's administration? 1) Kennedy 2) Johnson 3) Carter 4) Reagan

4) Reagan

Which is NOT an example of specialization? 1) AARP The Magazine 2) Developing a cable channel targeted at animal lovers 3) publishing a newspaper directed at Asian Americans 4) featuring the teenage star of a Disney movie in a guest role on an ABC sitcom

4) featuring the teenage star of a Disney movie in a guest role on an ABC sitcom

The relationship of our mass media system to politics is 1) impossible to evaluate 2) non existent 3) extremely valuable 4) highly dysfunctional

4) highly dysfunctional

While lobbying to end some regulations over the years, media companies have simultaneously fought to strengthen regulations related to 1) Synergy 2) Specialized media 3) mass customization 4) intellectual property

4) intellectual property

The radio and newspaper industries are typically structured as 1) oligopolics 2) consumer choice 3) monopolies 4) limited competition

4) limited competition

One of the greatest concerns about cultural imperialism is 1) that the pressure to use one currency around the world will ruin existing financial markets 2) the loss of the ability to sustain a public debate about economic and production issues 3) "cultural dumping" or people forsaking material goods for a return to a simpler life 4) the disorientation of people in poor countries whose standard of living is not represented

4) the disorientation of people in poor countries whose standard of living is not represented

What is the reason that consensus narratives help promote hegemony? 1) they encourage debate on economic issues 2) they focus on facts rather than emotions 3) they offer practical solutions to complicated problems 4) they identify with a culture's dominant values

4) they identify with a culture's dominant values