Chapter 13 QUIZ :0

Which of the following services would be classified as having an extended hedonic consumption purpose? A. bank B. cruise C. business dinner D. exercise class E. theater

B

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____. A. ritual situation B. momentary condition C. prescriptive D. schema E. holiday

A

Decisions made by consumers regarding the _____ situation can create significant social problems as well as opportunities for marketers. A. disposition B. purchase C. communication D. expanded usage E. usage

A

Which of the following is NOT a consumption response? A. task definition B. problem recognition C. purchase D. disposition E. alternative evaluation

A

Which of the following is the FIRST step in the approach for developing situation-based marketing strategies? A. Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product. B. Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment .C. Construct a person-situation segmentation matrix. D. Evaluate each cell in terms of potential. E. Develop and implement a marketing strategy for cells that offers sufficient profit potential given your capabilities.

A

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____. A. personality traits B. momentary condition C. mood D. self-concept E. daily ritual

B

A person who shops a nicer store than normal because he or she is buying a gift is influenced by the _____ characteristic of the situation. A) physical surroundings B) antecedent state C) task definition D) temporal perspective E) none of the above

C

John is a salesman and gave one of his customers an expensive watch. Which of the following is the most likely reason John gave this gift? A. social expectations B. because it is a ritualized consumption experience C. to elicit a return favor D. because it is a business requirement E. as an expression of loving and caring

C

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently and admits that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior? A. physical surroundings B. social surroundings C. temporal perspective D. task definition E. antecedent states

C

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior? A. physical surroundings B. social surroundings C. temporal perspective D. task definition E. antecedent states

C

Under conditions of crowding, consumers tend do to all of the following EXCEPT _____. A. buy less B. make faster decisions C. make more demands on the sales personnel D. be less satisfied E. all of the above

C

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior? A. physical surroundings B. social surroundings C. alternative evaluation D. temporal perspectives E. task definition

C

Which of the following statements is FALSE regarding crowding as a situational characteristic? A. Crowding generally produces negative outcomes for both the retail outlet and the consumer. B. Most consumers find crowded feelings to be unpleasant. C. Crowding is unpleasant regardless of a consumers' culture. D. Most consumers find feelings of crowding to be unpleasant and will spend less time in the store.

C

Richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses (i.e., focus group discussions and depth interviews) as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop _____. A. demographically based marketing strategies B. geographically based marketing strategies C. situation-based marketing strategies D. momentary conditions E. hedonic purchase situations

C.

Arm & Hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as a(an) _____. A. disposition situation B. purchase situation C. communications situation D. expanded usage situation E. alternative usage situation

D

Crowding generally produces which outcome for the retail outlet and the consumer? A. generally positive outcomes for the retailer, but negative outcomes for the consumer B. generally negative outcomes for the consumer, but positive outcomes for the retailer C. generally positive outcomes for both D. generally negative outcomes for both E. none of the above

D

How does music influence consumer behavior? A. subliminally B. reduces consumers' perception of overcrowding C. changes temporal perspective D. influences mood E. changes cognitive structures

D

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the _____. A. store situation B. retail ambiance C. retail surroundings D. store atmosphere E. merchandising mix

D

which of the following also includes a situation-specific component a. self-concept b. brand image c. involvement d. demographics e. personality

c

A store's atmosphere can influence which of the following? a. consumers' judgments of the quality of the store b. stores image c. shoppers mood d. shoppers willingness to visit and lingers e. all of these are correct

e