Chapter 13 Quiz

The logistical function of intermediaries in marketing channels involves:

The physical movement of products.

Which of the following factors influence marketing channel structure?

1. Product Factors 2. Producer Factors 3. Market (or customer) Factors

Which of the following is a similarity between merchant wholesalers and retailers?

Both take title to (or possession of) products in the marketing channel.

Which of the following statements is true of channel members?

Channel members provide contact efficiency.

Which of the following statements is true of multichannel marketing?

Customers are offered information, goods, services, and/or support through one more channels.

A producer that decides to use a direct channel, a retailer channel, and a wholesale channel to distribute its products is using:

Dual Distribution

If a customer purchases a fishing rod, marketing channels make it possible for the customer to get all of the other things needed to enjoy the benefits of that fishing rod. This example is describing the marketing channel's ability to...

Minimize discrepancy of assortment.

____________ distribution is achieved by screening dealers to eliminate all but a single geographic areas.

Selective

A company's supply chain includes all of the companies involved in the upstream and downstream flow of raw materials, products, service, finances, and information, extending from initial suppliers to the ultimate customer.

True

____________ is a form of distribution aimed at maximum market coverage.

Intensive Distribution