Chapter 14 & 15

community shopping center

1 or 2 dept stores and specialty stores. Specialty products not available in neighborhood shopping centers.

General Merchandise Retailers

A retail establishment that offers a variety of product lines that are stocked in considerable depth

Franchising

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

retailer

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

department stores

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

Traditional Specialty Retailers

Carries narrow product mix with deep product lines. The Limited, James Avery, Foot Locker

Collecting and analyzing data on sales and consumers and sharing information between retailer and manufacturer.

Category Management

Hypermarkets

Combine supermarket and discount store shopping in one location. Larger than superstores, they range from 225,000 +sq ft. Found in Europe, South America, Mexico, Middle East

nonstore

Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.

atmospherics.

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Direct Selling

Face to face sales to consumers, typically in their homes, who use the products for their non-business personal use

Department Stores

Large retail organizations characterized by a wide product mixes with at least 25 employees and organized into separate departments to facilitate marketing efforts and internal management

Category Killer

Large specialty store that concentrates on major product category and competes on the basis of low prices & product availability. Takes business away from smaller, higher-cost retail outlets. Home Depot & Lowe's, Staples, Barnes & Noble, Petco & PetSmart & Best Buy.

Warehouse clubs

Large-scale, members-only selling operations combining cash-and-carry wholesaling and discount retailing. Costco, Sam's Club

The least flexible variable of the marketing mix

Location

Automatic Vending

Machines to dispense product. Most impersonal forms of retailing.

Warehouse Showrooms

Retail facilities with 5 characteristics: large, low-cost buildings, warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories & minimal services. IKEA

Category management

Retail strategy of managing groups of similar, ofent substitutable products produced by different manufacturers.

Neighborhood shopping centers

Several small convenience and specialty stores. Target market are consumers who live within 2-3 miles

Convenience Store

Small, self-service store opened long hours and carries a narrow assortment of products. 151,000 stores in US

Off-Price Retailers

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below-whole-sale prices for resale. TJ Maxx, Marshalls, etc

Direct Marketing

Telephone, internet, nonpersonal media to communicate product and organizational information to customer who purchase products via mail, phone, or internet. One type of nonstore retailing.

perform physical distribution of products from manufacturers to retailers.

The primary function of most wholesalers is to

Wholesaling

Transactions in which products are bought for resale, for making other products, or for general business operation.

Warehouse club

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Toys "R" Us

Which of the following is an example of a category killer?

Power Shopping Center

a type of shopping center that combines off-price stores with category killers

Rack jobbers

full-service, specialty-line wholesalers that own and maintain display racks in stores. They set up displays, mark merchandise, stock shelves, maintain billing.

Retail Positioning

identifying an unserved or underserved market segment and reaching it through a strategy that distinguishes the retailer from others. H&M is positioned as a low-priced fashion-forward retailer.

Nonstore retailing

products sold outside the confines of retail facility. Form of direct marketing.

Supermarkets

self-service stores that carry a complete line of food products and some nonfood products.

Discount Stores

self-service, general-merchandise outlets (Target & Walmart) that regularly offer brand-name and private-brand products at low prices. Department stores have lost sales & market share to these stores.

regional shopping center

usually has large department stores, numerous specialty stores, restaurants, movie theaters & sometimes even hotels. 150,000+ consumers in target market.

superregional shopping center

widest and deepest product mixes and attract consumers from miles away. Mall of America

Specialty Retailers

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

Retailer

An organization that purchases products for the purpose of reselling them to ultimate consumers

Superstores

Giant retail outlets carrying not only food and nonfood products found in supermarkets bust also routinely purchased consumer products such as housewares, hardware, etc. Walmart & Target Supercenters

retail positioning.

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

Merchant wholeselers

Independently owned businesses that take title to goods, assume risks associated with ownership, and generally buy and resale products to other wholesalers, customers, or retailers.

Wholesaler

Individual or organization that sells products that are bought for resale, for making other products, or for general business operations.

lifestyle shopping center

an open-air-environment shopping center with upscale chain specialty stores. Domain in Austin.