Chapter 14: Exploring Social Media and e-Business

Johann runs an e-business selling custom keychains. He uses various resources to keep his business running. Many of his keychains are made with the use of a 3D printer which is an example of a(n) _____ resource.

material

Burger King is considering using _____ to generate new product ideas. The company will post on its Facebook and Instagram accounts and ask customers to dream up new sandwich ideas.

crowdsourcing

Sergio and Dafina are public relations staff members for Big Rock Mining which would like to begin mining operations near the outskirts of a small city. In order to incur the favor of the community, Sergio and Dafina are creating a social media plan. Before they begin to build their social media plan for Big Rock Mining they should ____.

listen to determine opportunities

ZipRecruiter is creating a ______, a digital audio file for people to listen to or watch online on tablets, computers, MP3 players, or smartphones, that focuses on learning from hardworking and successful people from a variety of fields.

podcast

After a company has established its social media objectives, the next step in building a social media plan is to _____.

segment and target the social media customer

Manon is studying for a test in her Introduction to Business course. Her instructor has posted a practice quiz which contains the following question: "External forces on an e-business include all of the following except _____." How should Manon answer?

Green IT

Bank of the Southwest has opted to use customer service agents that are based in India to answer customers' questions regarding their accounts. ______ is the use of labor in a foreign country to provide services for the company, such as providing technical assistance to customers.

Outsourcing

As the director of marketing for a regional movie theater chain, Katie understands the importance of qualitative social media measurement. When Katie attempts to understand customer sentiment about the movie theaters, she would consider which one the following qualitative measures?

The relative satisfaction of customers

The public relations officer for Frontline Communications is writing a _____, which is a website that allows the company to share information about products or services.

blog

Burpee Seeds and Plants publishes a catalog but also has a website that utilizes e-commerce software to permit customers to enter their own orders for seeds and bulbs that are delivered within three days of the order being placed and paid for. This is a _____ model.

business-to-consumer (B2C)

Like to Know It (LTK) is a shopping discovery app where influencers post shoppable photos and videos. One influencer may post an outfit and the post will include a "shop the pic" button which leads users to the websites where the items can be purchased. In return, the influencer receives a percentage of revenue for the promotion of the company's products. This is an example of a(n) _____ model.

consumer to business

Facebook Marketplace allows Facebook users to list and sell items to other Facebook users. This is an example of a _____ model.

consumer-to-consumer

Many websites use ______ to track users' movements and clicks on the internet without the user being aware that they are being monitored.

cookies

When you logged on to ESPN.com this morning to check the score of last night's game, you noticed a banner ad for Huk, an outdoor apparel company. You know from your business courses that this banner ad is a type of ____.

display advertising

Your professor chooses to use a ____ to have interactive discussion in your online class. She posts questions and expects you and your classmates to post answers in threaded discussions.

forum

When the local nature center in your town uses "#naturelovers" on every Tweet and Instagram post, it is utilizing a ______.

hashtag

When Ian logged on to his work computer this morning, he discovered that his computer had _____, software designed to infiltrate his computer system without his consent.

malware

Olivia downloaded the Nike app on her iPhone. Every day she receives a pop-up notification about new releases or sale items. When she clicks on the notification, it takes her directly to the Nike website where she can purchase items. In this example, Nike is using ____.

mobile marketing

Inês is in charge of social media for her college's business fraternity. She wants to create a website that will allow her to share information about the projects that her business fraternity is working on. Inês will use a ______.

social content site

The best definition for social media is _____.

the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services