chapter 14 multiple questions

A public warehouse is a

business that leases storage space and related facilities for distribution to other firms

A single leader who controls and organizes a marketing channel is called a

channel captain.

In the distribution channel for Domino's Pizza, channel members are linked by legal agreements that spell out theobligations and rights of each member. This is an example of a(n) ____ vertical marketing system

contractua

Order handling involves all of the following activities except that the

customer places a purchase order.

A goal of physical distribution is to reduce ____ or how long it takes to complete a process

cycle time

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

dual distribution.

Paper towels and trash-can bags are most likely to be distributed through ____ and ____

intensive; dual distribution

Vertical channel integration

is made possible by purchasing the operations of a link in the channel.

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting topurchase materials until right before they are needed in production. This inventory management technique is called

just-in-time (JIT).

You are meeting with the new CEO of your company to discuss marketing channel strategies. You are delighted tolearn that the CEO actually understands the importance of marketing channels in a firm's sales success. The CEO tellsyou that his primary concern is that the chosen marketing channel facilitates the firm's ability to make products availablewhen customers want them, and in locations where they want them. He leaves it to you to decide on the appropriatemarketing channel. Given his primary concern you should make sure the channel you choose is capable of creating lots of

time and place utility