Chapter 14 - Planning Presentations

When interacting with the audience during a presentation, you need to be able to 1. ignore objections voiced by audience members. 2. quickly dismiss concerns raised by audience members. 3. pause for a few minutes to refer to your notes before your answer each question. 4. reply quickly to questions asked by audience members.

4. reply quickly to questions asked by audience members.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions. True false question. True False

True

True or false: When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it. True false question. True False

True

You should arrange the slides that you use in a business presentation to create a 1. story line. 2. spacial layout. 3. vivid example. 4. call to action.

1. story line.

Why is using a story line approach in business presentations effective? (Choose every correct answer.) Multiple select question. 1. It helps audience members better remember the presented information. 2. It creates an emotional connection for audience members. 3. It helps audience members understand statistics without explanation. 4. It helps audience members become better passive listeners.

1. It helps audience members better remember the presented information. 2. It creates an emotional connection for audience members.

Which two of the following are key strategies when creating slides for business presentations? Multiple select question. 1. Make sure that the slide design is easy to process. 2. Focus on including all relevant data. 3. Use images instead of text wherever possible. 4. Avoid making the slides too complicated.

1. Make sure that the slide design is easy to process. 4. Avoid making the slides too complicated.

Which of the following elements of a speech are part of the preview? Multiple select question. 1. the positioning statement 2. the takeaway recap 3. the attention-getter 4. the overview

1. the positioning statement 3. the attention-getter 4. the overview

Which of the following should be verified when reviewing a business presentation? Multiple select question. 1. Supplementary materials are well prepared. 2. The presentation will proceed at a rate of 190 words per minute 3. Related technology is in working order. 4. A few stories are at least 4 minutes long. 5. The electronic slides have been proofread.

1. Supplementary materials are well prepared. 3. Related technology is in working order. 5. The electronic slides have been proofread.

Which of the following criteria are part of the FAIR test? (Choose every correct answer.) Multiple select question. 1. The presentation is factually correct. 2. The presentation avoids the issue of potential impacts on its audience. 3. Your real motives in making the presentation are accessible. 4. The presentation uses rhetorical questions.

1. The presentation is factually correct. 3. Your real motives in making the presentation are accessible.

What are traits of messages that are most likely to gain the attention of listeners? Multiple select question. 1. They are delivered by a reliable source. 2. They are long and full of details. 3. They are abstract and well-reasoned. 4. They are formed around the listeners' interests.

1. They are delivered by a reliable source. 4. They are formed around the listeners' interests.

The review section of a business presentation contains which of the following? Multiple select question. 1. a brief summary of the key messages 2. a dramatic demonstration 3. an intriguing statistic 4. a call to action

1. a brief summary of the key messages 4. a call to action

When creating electronic slides for a business presentation, you should make sure that the data and ideas they present are 1. as simple and clear as possible. 2. challenging but inspiring. 3. visual instead of textual. 4. densely packed and comprehensive.

1. as simple and clear as possible.

What should the preview of a speech accomplish? (Choose every correct answer.) Multiple select question. 1. attract the attention of the audience 2. offer visionary assessments of the future 3. provide details of the takeaway messages 4. highlight the value of the speech to the audience

1. attract the attention of the audience 4. highlight the value of the speech to the audience

Which of the following are aspects of the AIM planning process? (Choose every correct answer.) Multiple select question. 1. audience 2. information 3. message 4. addressers 4. meaning

1. audience 2. information 3. message

Which of the following are different learning styles that audience members may have? Multiple select question. 1. auditory 2. visual 3. kinesthetic 4. intuitive 5. emotional

1. auditory 2. visual 3. kinesthetic

The goal of the review in a business presentation is to 1. compel audience members to consider taking specific actions. 2. tie together the meaning of any visual aids used in the presentation. 3. lead audience members in participating in a dramatic demonstration. 4. provide a brief evaluation of the speaker's reaction to audience members.

1. compel audience members to consider taking specific actions.

Which of the following is the most critical factor in a successful presentation? 1. content development 2. the use of PowerPoint slides 3. error-free delivery 4. nonverbal appeal

1. content development

Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals. 1. emotional 2. organizational 3. idealistic 4. analytical

1. emotional

Which kinds of appeals should be made when giving speeches and presentations? Multiple select question. 1. emotional 2. intuitive 3. indirect 4. analytical

1. emotional 4. analytical

In a business presentation, the presenter's views are the 1. key messages of the presentation. 2. disclaimers that clarify affiliations. 3. testimonials used as attention-getters. 4. graphics used in the presentation.

1. key messages of the presentation.

Which type of learner responds best to participation-focused presentations? 1. kinesthetic 2. emotional 3. visual 4. auditory

1. kinesthetic

Which of the following people can help with designing electronic slides used in important business presentations? (Choose every correct answer.) Multiple select question. 1. outside professionals 2. newspaper reporters 3. in-house specialists 4. public relations experts

1. outside professionals 3. in-house specialists 4. public relations experts

When giving an internal presentation, you should focus your presentation primarily on 1. persons who have the ability to put your ideas into action. 2. individuals who lack previous knowledge about the presented ideas. 3. coworkers who are enthusiastic about gaining knowledge. 4. anyone who is in upper management.

1. persons who have the ability to put your ideas into action.

When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups? Multiple select question. 1. prospects for future business 2. key decision makers 3. online reviewers 4. the general public

1. prospects for future business 2. key decision makers

Ideally, the focal point of a business presentation should be the 1. speaker. 2. electronic slides. 3. attention-grabbers. 4. citations used.

1. speaker.

Which of the following elements of a speech are part of the preview? Multiple select question. 1. the positioning statement 2. the takeaway recap 3. the overview 4. the attention-getter

1. the positioning statement 3. the overview 4. the attention-getter

What is the first step in the AIM planning process? 1. understanding the needs of your audience 2. selecting an appropriate topic 3. crafting a meaningful message based on facts 4. identifying the information your managers need

1. understanding the needs of your audience

Which of the following can help improve the overall design of electronic slides used in business presentations? (Choose every correct answer.) Multiple select question. 1. using a design expert when possible 2. developing simple charts and diagrams 3. focusing on key information 4. creating and incorporating surveys

1. using a design expert when possible 2. developing simple charts and diagrams 3. focusing on key information

Speeches that are highlighted by slides full of illustrations appeal in particular to ______ learners. 1. visual 2. kinesthetic 3. intuitive 4. emotional

1. visual

When preparing a speech about a business product, what should you find out about your audience? (Choose every correct answer.) Multiple select question. 1. what they know about the product 2. the source of their information about the product 3. whether the product supports their learning style 4. how long they have known about the product

1. what they know about the product 2. the source of their information about the product

When professionals with hub MVSs listen to business presentations, they respond best to which of the following? (Choose every correct answer.) 1. Brash, confident language 2. Language that presents several options 3. Presentations that hold clear business logic 4. Bottom-line performance measures

2. Language that presents several options 3. Presentations that hold clear business logic

If a hypothetical story is used in a business presentation, the story should be which of the following? (Choose every correct answer.) Multiple select question. 1. vague 2. applicable 3. unemotional 4. believable

2. applicable 4. believable

If you want to appeal to a professional with a hub MVS, you should focus on which two of the following? 1. excessively confident language 2. benefits to clients and customers 3. option-oriented language 4. the business's bottom line

2. benefits to clients and customers 3. option-oriented language

Ideally, stories used in business presentations should be which of the following? (Choose every correct answer.) Multiple select question. 1. obviously hypothetical 2. drawn from real life 3. factual 4. honest

2. drawn from real life 3. factual 4. honest

The beginning of a presentation is the time when audience members 1. learn the details of the takeaway messages. 2. form an opinion about the speaker. 3. provide feedback to the speaker. 4. hear the review.

2. form an opinion about the speaker.

Audience members typically decide which of the following during the preview of a presentation? Multiple select question. 1. if they are the type of learner that the takeaway message will appeal to 2. if they are willing to act on what they hear 3. if they will pay attention and listen to the presentation 4. if they think they have something to gain from the presentation

2. if they are willing to act on what they hear 3. if they will pay attention and listen to the presentation 4. if they think they have something to gain from the presentation

When audiences hear stories as part of a business presentation, they Multiple select question. 1. generally perceive the information as spin and become annoyed. 2. retain information included in stories. 3. are more likely to act based on what they hear. 4. prefer when the stories are hypothetical and unrealistic.

2. retain information included in stories. 3. are more likely to act based on what they hear.

The first step of the AIM planning process may be difficult for a business presentation because you may not know 1. all the key facts needed for the presentation. 2. the makeup of the audience. 3. how to structure your message. 4. where to gather information from.

2. the makeup of the audience.

Which statement about audience concerns is true? 1. Speakers should be prepared to ignore audience concerns during a presentation. 2. The best way to deal with audience concerns is to encourage listeners to do their own research. 3. Speakers can prepare for audience concerns by considering them beforehand. 4. Audience members are unlikely to have concerns when listening to a presentation.

3. Speakers can prepare for audience concerns by considering them beforehand.

Which of the following describes the effect of good visual aids on a presentation? 1. They are only effective if the audience consists of visual learners. 2. They have no effect on the effectiveness of the presentation. 3. They significantly improve the effectiveness of the presentation. 4. The significantly reduce the effectiveness of the presentation.

3. They significantly improve the effectiveness of the presentation.

The views you provide in a business speech are essentially attempts to convince audience members to 1. adopt the PREP method. 2. listen to the attention-getters. 3. commit to some type of risk. 4. suspend judgment.

3. commit to some type of risk.

Which of the following are applications of the AIM planning process in presentations and speeches? Multiple select question. 1. forming a message that is complicated and challenging 2. focusing on how the speech will be reviewed in blogs 3. conducting an analysis of the presentation's listeners 4. highlighting topic-related conclusions 5. including supporting points to the key ideas

3. conducting an analysis of the presentation's listeners 4. highlighting topic-related conclusions 5. including supporting points to the key ideas

When preparing a speech about a business product, what should you find out about your audience? (Choose every correct answer.) Multiple select question. 1. how long they have known about the product 2. whether the product supports their learning style 3. the source of their information about the product 4. what they know about the product

3. the source of their information about the product 4. what they know about the product

Which of the following are the main goals of a business speech attention-getter? (Select all that apply.) Multiple select question. 1. to make sure audience members understand the speech's humor 2. to help explain supporting details more quickly 3. to get audience members to consider the presented ideas 4. to engage audience members emotionally

3. to get audience members to consider the presented ideas 4. to engage audience members emotionally

Speeches that are highlighted by slides full of illustrations appeal in particular to ______ learners. 1. intuitive 2. kinesthetic 3. visual 4. emotional

3. visual

What is a guideline for the effective use of electronic slides in a business presentation? 1. Show only text-based slides. 2. Show only slides that are images. 3. Show a slide for each two sentences of your presentation. 4. Show no more than one slide for every minute or two of a presentation.

4. Show no more than one slide for every minute or two of a presentation.

In general, ______ learners believe that emotion is best conveyed through voice. 1. intuitive 2. thinking 3. kinesthetic 4. auditory

4. auditory

Electronic slides should ______ a business presentation. 1. function as the narrative script to 2. be designed as the focal point of 3. create the emotional appeal of 4. serve simply as an aid to

4. serve simply as an aid to

During a business presentation, audience members should be able to understand the information on slides 1. by the end of the presentation. 2. with the aid of a handout. 3. once the presenter reads the slides aloud. 4. within a few seconds.

4. within a few seconds.

The goal of the review in a business presentation is to 1. tie together the meaning of any visual aids used in the presentation. 2. lead audience members in participating in a dramatic demonstration. 3. provide a brief evaluation of the speaker's reaction to audience members. 4.compel audience members to consider taking specific actions.

4.compel audience members to consider taking specific actions.