chapter 15: employee advocacy
Which social network is the most popular for employees sharing company-related content online?
True or False: An employee advocacy program will increase the cost of social advertising on Instagram and Facebook.
False
True or False: In order to succeed in an employee advocacy program, you must force employees to participate.
False
To get employees to "buy in," you must
Show how participation will benefit them.
Which is an example of employee advocacy?
The promotion of a company or brand by employees who share information about their company's brand, product, or services in their social media networks
True or False: On LinkedIn, employees that share content regularly grow their network 4 times faster than those that don't.
True
True or False: To participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online.
True
A benefit of employee advocacy for an employer is __________.
all of these option trust in employees increased brand engagement higher customer retention increased business
A benefit of employee advocacy for an employee is __________.
all of these option. career goals network growth thought leader and grow personal brand increased employee engagement
To track the success of an employee advocacy program, you must _______.
all of these options track the traffic to a post. track engagement rate. determine audience growth. track employee participation growth.
earned media value
the dollar amount that you may have paid via social media advertising for a given amount of exposure or reach on social media
employee advocacy
the promotion of a company or brand by employees who share information about their company's brand, product, or services on their social media networks
