Chapter 2: Foundational Marketing Analytics

history

a tab in RStudio that shows a list of commands previously typed in the console

Connections

A tab in RStudio that allows linking to advanced data

computer algorithm

A well-defined procedure that allows a computer to solve a problem

What is a programming language? A. A formal set of instructions that can be used to produce various kinds of output B. a syntax for speaking to a computer using R C. a series of words for executing functions in RStudio D. A software package that allows the execution of programming code

A. A formal set of instructions that can be used to produce various kinds of output

What is a programming tool? A. A software package that allows the execution of programming code B. A syntax for speaking to a computer using R C. A series of words for executing functions in RStudio D. A formal set of instructions that can be used to produce variious kinds of output

A. A software package that allows the execution of programming code

Which is an advantage of Python? A. Supported by a well established programming tool, RStudio B. Integrates well with developing website and mobile apps C. designed for data exploration D. over 10,000 existing packages

B. Integrates well with developing website and mobile apps

Which is not a tab in the RStudio environment? A. Viewer B. Output C. Terminal D. Plots

B. Output

Which of the following is not a programming language important for marketing analytics?- A. Python B. RStudio C. SQL D. R

B. RStudio

Which of the following is an example of a non-programming tool for data analysis? A. Rodeo B. RStudio C. JMP D. R

C. JMP

programming code

a collection of statements written in a particular programming language

programming language

a formal set of instructions that can be used to produce various kinds of output

programming tool

a software package that allows the execution of programming code

variable

a storage mechanism for a particular identifier, which contains information referred to as a value

terminal

a tab in RStudio for advanced programming with access to the computer's operating system

plots

a tab in RStudio for displaying charts and figures

console

a tab in RStudio for writing commands and seeing text-based results

viewer

a tab in RStudio that displays local web content for advanced packages

files

a tab in RStudio that is a file browser for the computer's file structure

help

a tab in RStudio that provides help on R commands

environment

a tab in RStudio that shows the data to which RStudio has connected

spreadsheet tool

an interactive software application for structuring, transforming, analyzing, and storing data in rows and columns

R

an open-source programming language designed for computing with increasing general programming capabilities

python

an open-source programming language designed for general programming with increasing computing capabilities

proprietary programming tools

programming tools that are developed by a firm and distributed for sale to the public

open-source programming tools

programming tools that are made freely available, often developed by and for the community

What is an integer? A. Variable that contains numbers without decimal points B. variable that contain numbers with or without decimal points C. variable that contains no numbers D. variable that contains numbers with decimal points

A. Variable that contains numbers without decimal points

Which of the following is RStudio? A. a non-programming tool for data analysis B. a programming code C. a programming language D. a programming tool

D. a programming tool

Which is an advantage of R? A. designed for general programming B. prepares people for programming tasks besides data analysis C. integrate with website and mobile apps or a production database D. designed for data analytics

D. designed for data analytics

What does open source mean? A. Downloadable in the open internet universe B. developed by a single [platform like the CRAN C. Developed by a proprietary firm D. developed by and for the community and available for free

D. developed by and for the community and available for free