Chapter 2

A healthy portfolio in a BCG growth-share matrix is a ________________

balanced portfolio that contains cash cows, stars, dogs, and question marks

In the BCG matrix, ________ refers to a low market-growth and a high market-share

cash cow

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

market development

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________.

market penetration

Under Armour's decision to add athletic shoes to its apparel line in 2006 and sell these to their existing customers, is an example of a ________ strategy.

product development

Both market penetration strategies and market development strategies primarily involve ________.

selling a company's current products

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________.

stars

________ refers to reducing the business portfolio by abandoning products that no longer fit the company's overall strategy.

Downsizing

Which of the following best describes a company's business portfolio?

the collection of businesses and products that make up the company

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

low market share in a market with high market growth