Chapter 23 Megg's Graphic Design

In his book jacket designs for Alfred A. Knopf, _____________ frequently uses vintage images such as old prints and family albums found in flea markets and junk shops.

Chip Kidd

Anthon Beeke's participation in __________ , a 1960s neo-Dadaist movement exploring conceptual and performance art, happenings, experimental poetry, and language art helped him find unconventional solutions to visual communications assignments. He emerged as a provocateur, pushing for maximum freedom of expression and thought.

Fluxus

_____________ wrote and designed the book Pioneers of Spanish Graphic Design, the leading publication on this subject.

Emilio Gil

_____________ is among the earliest Western-trained modern designers to be practicing in Hong Kong, and his work has had significant influence on graphic design in the Pacific Rim.

Henry Steiner

__________'s work is often assembled of intentionally provocative images inunfinished montages. He challenges the viewer to participate in the perception process and examine the meaning and motives of visual messages.

Jan van Toorn

This landmark design partnership, formed in London in 1962, was known for its thorough evaluation of a communications problem, the nature of the environmental conditions under which the design was to appear, British wit, and a willingness to try the unexpected.

Pentagram

_____________'s graphic design is consistently characterized by an uncompromising and harsh directness. On a poster for a Lou Reed album, lyrics from one of Reed's songs are handwritten across his face like graffiti.

Stefan Sagmeister

________ of the Netherlands used staged photography, a technique developed by the firm's founder, which incorporated found objects, papier-mâché figures, and collage backgrounds in still-life compositions. The technique became widely mimicked by European designers in the 1980s.

Studio Dumbar

The work of Japanese designer _____________ demonstrates a fascination with popular art, comic books, and mass media—television, movies, radio, and records. His 1968 poster for a printmaking exhibition entitled "Sixth International Biennial Exhibition of Prints in Tokyo" combines such techniques as halftone, airbrush, calligraphic writing, and montage.

Tadanori Yokoo

Dutch designer __________emphasized the designer as an objective problem solver who finds solutions through research and analysis, and then simplifies a message and a means for conveying it to an audience. He believed the flood of typographic messages in contemporary society demanded clarity and simplicity.

Wim Crouwel

Takenobu Igarashi, known for blending Eastern and Western ideas in his design, experimented with ____________ drawn on isometric grids. In 1983, he began the ten-year project of designing the Igarashi Poster Calendar, starting with five years for the Museum of Modern Art in New York.

alphabets

Total Design (TD), a large, multidisciplinary design firm in Amsterdam, developed a visual-identity program in 1969 for Furness Holding in which they used the same __________ in various combinations to identify the company and its subsidiaries.

geometric shape

In addition to major corporations, Dutch cultural institutions and government agencies are major patrons of graphic design. Each government agency has a visual-identity program, called a __________ in the Netherlands, and consciously tries to communicate effectively with citizens.

house style

The traditional Japanese family symbols or crests, called __________, were a source of inspiration for the Japanese graphic designer. These simplified designs of flowers, birds, animals, plants, and household objects contained in a circle were applied to belongings and clothing and have been in use for thousands of years in Japan.

mon

Dutch design from the postwar period reflected two strong currents: pragmatic constructivism and ________.

vigorous expressionism