Chapter 3

booming SOHO market

An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. These trend has created a ________.

Sherman Antitrust Act

The ________ prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce.

cause-related marketing

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

professional workers

Currently, in the United States, job growth is the strongest for ________.

guide commerce

Governments develop public policy to ________.

marketing intermediary

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

track products through various points in the distribution channel

Many firms today use RFID technology to ________.

fresh markets and opportunities

New technologies most likely lead to ________.

Sunbelt states

Over the past two decades, the U.S. population has shifted toward the ________.

Children's Television Act

The ________ limits the number of commercials aired during children's programs.

reseller

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.

supplier

Sparex Inc., is a manufacturer of metal bolts that are used by Boilex Inc., to manufacture heavy machineries. In this instance, Sparex acts as a ________.

cultural

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

changing age structure of the population

The single most important demographic trend in the United States is the ________.

secondary belief

Ursula Jenkins, a fifty-one-year-old school teacher from Nebraska, believes that people should choose a profession they like, which is an example of Ursula's ________.

local publics

Which group includes neighborhood residents and community organizations?

the migration toward micropolitan and suburban areas

Which of the following demographic trends is the most likely cause for a rapid increase in telecommuting?

More than 40 million people living in the United States were born in another country.

Which of the following is an accurate statement about the diversity of the American population?

They control an estimated 80 percent of the United States' personal wealth.

Which of the following is true of the baby boomers?

Financial intermediaries

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.