Chapter 3 - Ebusiness: Electronic Business Value
EZINE
A magazine published only in electronic form on a computer network.
PODCASTING
Converts an audio broadcast to a digital music player.
HITBOTS
Create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.
NETWORK EFFECT
Describes how products in a network increase in value to users as the number of users increases.
SOCIAL TAGGING
Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or searching.
PAY PER CLICK
Generates revenue each time a user clicks on a link to a retailer's website.
PAY PER CONVERSION
Generates revenue each time a website visitor is converted to a customer.
DIGITAL DARWINISM
Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
EBUSINESS
Includes ecommerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.
DISINTERMEDIATION
Occurs when a business sells direct to the customer online and cuts out the intermediary.
TACIT KNOWLEDGE
The knowledge contained in people's heads.
INTERNET SERVICE PROVIDER or ISP
A company that provides access to the internet for a monthly fee.
HASHTAG
A keyword or phrase used to identify a topic and preceded by a hash or pound sign (#).
BUSINESS MODEL
A plan that details how a company creates, delivers, and generates revenues.
WIKI
A type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required.
INTERMEDIARIES
Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.
AFFILIATE PROGRAMS
Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website.
VIDEOCONFERENCE
Allows people at two or more locations to interact via two way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.
SOCIAL BOOKMARKING
Allows users to share, organize, search, and manage bookmarks.
SOCIAL NETWORK
An application that connects people by matching profile information.
CYBORG ANTHROPOLOGIST
An individual who studies the interaction between humans and technology, observing how technology can shape humans' lives.
BLOG or WEB LOG
An online journal that allows users to post their own comments, graphics, and video.
ESHOP, ESTORE, ETAILER
An online version of a retail store where customers can shop at any hour.
BUSINESS TO CONSUMER or B2C
Applies to any business that sells its products or services directly to consumers online.
CONSUMER TO BUSINESS or C2B
Applies to any consumer who sells a product or service to a business on the internet.
WEB CONFERENCING or WEBINAR
Blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.
COLLECTIVE INTELLIGENCE
Collaborating and tapping into the core knowledge of all employees, partners, and customers.
SEARCH ENGINE OPTIMIZATION or SEO
Combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.
ASYNCHRONOUS COMMUNICATIONS
Communication such as email in which a message and the response do not occur at the same time.
SYNCHRONOUS COMMUNICATION
Communications that occur at the same time such as IM or chat.
SOURCE CODE
Contains instructions written by a programmer specifying the actions to be performed by computer software.
USER CONTRIBUTED or GENERATED CONTENT
Content created and updated by many users for many users.
CLICKSTREAM DATA
Exact pattern of a consumer's navigation through a site.
PAY PER CALL
Generates revenue each time users click on a link that takes them directly to an online agent waiting for a call.
CONTENT MANAGEMENT SYSTEM or CMS
Helps companies manage the creation, storage, editing, and publication of their website content.
KNOWLEDGE MANAGEMENT or KM
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
EGOVERNMENT
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen consumer and all branches of government.
ADWORDS
Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
SOCIAL NETWORK ANALYSIS or SNA
Maps group contacts identifying who knows each other and who works together.
INTERACTIVITY
Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
INFORMATION REACH
Measures the number of people a firm can communicate with all over the world.
PERSONALIZATION
Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
PARADIGM SHIFT
Occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
REAL TIME COMMUNICATION
Occurs when a system updates information at the same rate it receives it.
NATIVE ADVERTISING
Online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of content, format, style, or placement.
WORLD WIDE WEB or WWW
Provides access to internet information through documents, including text, graphics, audio, and video files that use a special formatting language called HTML.
OPEN SOURCE
Refers to any software whose source code is made available free for any third party to review and modify.
LONG TAIL
Refers to the tail of a typical sales curve.
CROWDSOURCING
Refers to the wisdom of the crowd.
SOCIAL MEDIA
Refers to websites that rely on user participation and user contributed content.
SOCIAL GRAPHS
Represent the interconnection of relationships in a social network.
FOLKSONOMY
Similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.
CROWDFUNDING
Sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet.
TAGS
Specific keywords or phrases incorporated into website content for means of classification or taxonomy.
REINTERMEDIATION
Steps are added to the value chain as new players find ways to add value to the business process.
KNOWLEDGE MANAGEMENT SYSTEM or KMS
Supports the capture, organization, and dissemination of knowledge (i.e., know how) throughout an organization.
MASS CUSTOMIZATION
The ability of an organization to tailor its products or services to the customers' specifications.
UNIVERSAL RESOURCE LOCATOR or URL
The address of a file or resource on the web such as www.apple.com.
ECOMMERCE
The buying and selling of goods and services over the internet.
DEEP WEB
The large part of the internet that is inaccessible to conventional search engines.
DOT COM
The original term for a company operating on the internet.
TAXONOMY
The scientific classification of organisms into groups based on similarities of structure or origin.
WEBSITE EBUSINESS ANALYTICS
Uses clickstream data to determine the effectiveness of the site as a channel to market.
WEBSITE TRAFFIC ANALYTICS
Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
MASHUP EDITORS
WYSIWYG, or what you see is what you get tools.
SNACKABLE CONTENT
Website content that is designed to be easy for readers to consume and to share.
REPUTATION SYSTEM
Where buyers post feedback on sellers.
WEBSITE BOOKMARK
A locally stored URL or the address of a file or internet page saved as a shortcut.
INTERNET
A massive network that connects computers all over the world and allows them to communicate with one another.
EBUSINESS MODEL
A plan that details how a company creates, delivers, and generates revenues on the internet.
TELEPRESENCE ROBOT
A remote controlled, wheeled device with a display to enable video chat and teleconferencing.
INSTANT MESSAGING or IMing
A service that enables instant or real time communication between people.
APPLICATION PROGRAMMING INTERFACE or API
A set of routines, protocols, and tools for building software applications.
COLLABORATION SYSTEM
A set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
HEAT MAP
A two dimensional representation of data in which values are represented by colors.
REAL SIMPLE SYNDICATION or RSS
A web format used to publish frequently updated works, such as blogs, news headlines, audio, and video in a standardized format.
WEB REAL TIME COMMUNICATION or WEBRTC
An open source project that seeks to embed real time voice, text, and video communications capabilities in web browsers.
CLOSED SOURCE
Any proprietary software licensed under exclusive legal right of the copyright holder.
BUSINESS TO BUSINESS or B2B
Applies businesses buying from and selling to each other over the internet.
CONSUMER TO CONSUMER or C2C
Applies to customers offering goods and services to each other on the internet.
EXPLICIT KNOWLEDGE
Consists of anything that can be documented, archived, and codified, often with the help of MIS.
OPEN SYSTEM
Consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add on products to plug into or interoperate with the system.
WEB 1.0 or BUSINESS 1.0
Refers to the World Wide Web during its first few years of operation between 1991 and 2003.
CYBERMEDIATION
Refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness.
INFORMATION RICHNESS
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
WEB 2.0 or BUSINESS 2.0
The next generation of internet use...a more mature, distinctive communications platform characterized by new qualities such as collaboration and sharing, and being free.
DARK WEB
The portion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser; part of the deep web.
CLICK FRAUD
The practice of artificially inflating traffic statistics for online advertisements.
SOCIAL NETWORKING
The practice of expanding your business and or social contacts by constructing a personal network.
MICROBLOGGING
The practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
CLICKSTREAM ANALYTICS
The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order.
MASHUP
Website or web application that uses content from more than one source to create a completely new product or service.
SEARCH ENGINE
Website software that finds other pages based on keyword matching.
