Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

A company sells products that it knows are ineffective, and its factories emit more pollution than legally permissible. Which of the following best describes the company? Multiple choice question. Ethical and socially irresponsible Unethical and socially irresponsible Ethical and socially responsible Unethical and socially responsible

Unethical and socially irresponsible

With conscious marketing, the leaders of a company are conscious of which levels of the business? Multiple choice question. Several None All One

All

Multiple Choice Question What proportion of large and well-known companies engage in CSR? Multiple choice question. A little less than half Almost all Very few A little more than half

Almost all

Planning matches Choice 1 Implementation matches Choice 2 Control matches Choice 3

1.) Determining how the firm plans to balance the needs of its various stakeholders 2.)Deciding whether the firm should be engaging in particular marketing practices 3.)Ensuring that all employees of the firm have acted ethically

Place the steps of ethical decision making in order, with the first step at the top.

1.) identify issues 2.) gather info and identify stakeholders 3.)brainstorm & evaluate alternatives 4.) choose a course of action

With conscious marketing, the leaders of a company are conscious of which levels of the business? Multiple choice question. One None Several All

All

Select all that apply Which of the following are the possible ethical dilemmas encountered when marketing? Multiple select question. Offering easily recycled packages Promoting products that protect the environment but are expensive Advertising cigarettes to minors Advertising safety features to consumers Promoting a faulty product

Advertising cigarettes to minors Promoting a faulty product

Select all that apply Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? Multiple select question. Affected stakeholders are able to recognize the principles of the conscious marketing approach. All employees must embody the ideals of conscious marketing. Stakeholders at every level of the company focus on maximizing profits. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture.

Affected stakeholders are able to recognize the principles of the conscious marketing approach. All employees must embody the ideals of conscious marketing. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture.

When should firms introduce conscious marketing? Multiple choice question. After the control phase At the beginning of the planning process After the planning process At any time with very similar results

At the beginning of the planning process

The American Marketing Association provides a document for marketers on ethical behavior. It is called the "_______ of ______."

Blank 1: Statement, Code, statement, or code Blank 2: Ethics or ethics

According to the U.S. Environmental Protection Agency, _______ is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."

Blank 1: sustainability, sustainable, or substainability

The ______ ______line refers to a firm's economic, social, and environmental performance.

Blank 1: triple Blank 2: bottom

What is the third step in ethical decision making? Multiple choice question. Brainstorming alternatives Choosing a course of action Identifying issues Gathering information and identifying stakeholders

Brainstorming alternatives

Select all that apply Which of the following are steps in the process of ethical decision making? (Choose every correct answer.) Multiple select question. Brainstorming alternatives Choosing a course of action Identifying issues Setting target prices

Brainstorming alternatives Choosing a course of action Identifying issues

Select all that apply In choosing a course of action, what should firms do? (Choose every correct answer.) Multiple select question. Choose options that might be illegal, if they benefit the firm. Choose an option that uses ethical business practices. Rank options in order of preference. Investigate any potential legal issues with each option.

Choose an option that uses ethical business practices. Rank options in order of preference. Investigate any potential legal issues with each option.

What is the fourth step in ethical decision making? Multiple choice question. Identifying issues Gathering information and identifying stakeholders Choosing a course of action Brainstorming alternatives

Choosing a course of action

Select all that apply Which of the following are steps in the process of ethical decision making? (Choose every correct answer.) Multiple select question. Choosing a course of action Brainstorming alternatives Setting target prices Identifying issues

Choosing a course of action Brainstorming alternatives Identifying issues

Which type of marketers specifically consider the broad implications of their actions? Multiple choice question. Unconscious marketers Scarcity marketers Conscious marketers Relationship marketers

Conscious marketers

Which practice gives a company a sense of purpose beyond making a profit? Multiple choice question. Stakeholder marketing Control marketing Unconscious marketing Conscious marketing

Conscious marketing

In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.) Multiple select question. Financial Control Implementation Planning

Control Implementation Planning

Select all that apply In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.) Multiple select question. Control Implementation Financial Planning

Control Implementation Planning

Employees from Southwest Airlines volunteer their time to Ronald McDonald Houses. What is this an example of? Multiple choice question. Corporate scandal response Corporate social responsibility Corporate profit sharing Corporate investigation

Corporate social responsibility

What do some polluting companies engage in as a way to reduce the damage that their products cause? Multiple choice question. Corporate social responsibility Customer service Conscious marketing Customer loyalty and satisfaction

Corporate social responsibility

What do some polluting companies engage in as a way to reduce the damage that their products cause? Multiple choice question. Customer loyalty and satisfaction Corporate social responsibility Customer service Conscious marketing

Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders? Multiple choice question. Corporate success responsibility Corporate social responsibility Corporate environmental responsibility Corporate ethical responsibility

Corporate social responsibility

Select all that apply Which of the following are examples of unethical behavior that managers may feel pressured to engage in? (Choose every correct answer.) Multiple select question. Deceptive pricing Exaggerating current earnings Being honest with stakeholders Offering customers deals on products

Deceptive pricing Exaggerating current earnings

Select all that apply Unethical marketing behavior includes which actions? Multiple select question. Destroying information harmful to company image Misrepresenting company earnings Providing fair sales promotions Producing multiple sales campaigns Using false advertising

Destroying information harmful to company image Misrepresenting company earnings Using false advertising

Select all that apply Who are stakeholders? (Choose every correct answer.) Multiple select question. Employees Government agencies Customers Community members Dissolved rival firms

Employees Government agencies Customers Community members

Select all that apply Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.) Multiple select question. Ensuring the healthiness of products Providing consumers with free products Respecting and protecting consumer privacy Using television to reach new consumers

Ensuring the healthiness of products Respecting and protecting consumer privacy

Select all that apply Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.) Multiple select question. Ensuring the healthiness of products Respecting and protecting consumer privacy Providing consumers with free products Using television to reach new consumers

Ensuring the healthiness of products Respecting and protecting consumer privacy

Companies in the tobacco industry cannot be conscious marketers because their products are seen as harmful. However, they can engage in certain CSR activities, including which of the following? (Choose every correct answer.) Multiple select question. Ensuring their employees are paid a fair wage Ensuring their stockholders receive high returns Sponsoring public information campaigns Planting trees to offset their carbon footprint

Ensuring their employees are paid a fair wage Sponsoring public information campaigns Planting trees to offset their carbon footprint

Select all that apply What are aspects of the triple bottom line? (Choose every correct answer.) Multiple select question. Environmental performance Economic performance Social performance Personal performance

Environmental performance Economic performance Social performance

Select all that apply Which of the following are examples of corporate social responsibility initiatives? (Choose every correct answer.) Multiple select question. Building warehouses on formerly polluted land Establishing charitable foundations Supporting nonprofit groups Adopting responsible marketing practices

Establishing charitable foundations Supporting nonprofit groups Adopting responsible marketing practices

Select all that apply Decision makers are more likely to do what when they use the ethical decision-making framework? (Choose every correct answer.) Multiple select question. Evaluate the alternatives Include the relevant ethical issues Choose a course of action that will encounter serious ethical lapses Realize that financial performance metrics are important

Evaluate the alternatives Include the relevant ethical issues

In business decisions, managers rarely, if ever, have to choose between conflicting outcomes. True false question. True False

False

Multiple Choice Question Which of the following is most likely to lead to unethical decision making? Multiple choice question. Focusing on long-term benefits to society Focusing on short-term benefits to society Focusing on long-term benefits to the firm Focusing on short-term benefits to the firm

Focusing on short-term benefits to the firm

Multiple Choice Question What is an example of a decision that would NOT be made by an ethical marketer who is sensitive to social issues? Multiple choice question. Determining the size of an organization's sales force Hiring child labor Marketing products globally Utilizing supply chain networks

Hiring child labor

What is the first step in ethical decision making? Multiple choice question. Brainstorming and identifying alternatives Choosing a course of action Identifying the issue Gathering information and identifying stakeholders

Identifying the issue

When a company uses an online poll to determine what type of consumer is most likely to buy its latest product offering, the company is in which phase of its conscious marketing strategy? Multiple choice question. Implementation Planning Decision making Framework

Implementation

When a company uses an online poll to determine what type of consumer is most likely to buy its latest product offering, the company is in which phase of its conscious marketing strategy? Multiple choice question. Planning Framework Implementation Decision making

Implementation

What is the most likely outcome for a company when it practices social responsibility to customers? Multiple choice question. Decreased brand awareness Increased awareness of the firm Worse brand equity Lower sales

Increased awareness of the firm

What is the most likely outcome for a company when it practices social responsibility to customers? Multiple choice question. Lower sales Worse brand equity Decreased brand awareness Increased awareness of the firm

Increased awareness of the firm

Select all that apply In choosing a course of action, what should firms do? (Choose every correct answer.) Multiple select question. Investigate any potential legal issues with each option. Choose an option that uses ethical business practices. Choose options that might be illegal, if they benefit the firm. Rank options in order of preference.

Investigate any potential legal issues with each option. Choose an option that uses ethical business practices. Rank options in order of preference.

Select all that apply Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? Multiple select question. Stakeholders at every level of the company focus on maximizing profits. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. Affected stakeholders are able to recognize the principles of the conscious marketing approach. All employees must embody the ideals of conscious marketing.

Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. Affected stakeholders are able to recognize the principles of the conscious marketing approach. All employees must embody the ideals of conscious marketing.

GE's Ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which stakeholder category? Multiple choice question. Government Employees Consumers Marketplace

Marketplace

Which is NOT a goal of conscious marketing? Multiple choice question. Reducing greenhouse gas emissions Maximizing profits at all costs Refraining from doing damage to any stakeholders Serving as many stakeholders as possible

Maximizing profits at all costs

Whereas conscious marketing takes a holistic view of business as a complex, adaptive system, CSR takes what view of business? Multiple choice question. Dramatic Problematic Materialistic Mechanistic

Mechanistic

Select all that apply Troubling issues arise continually as which of the following emerge? (Choose every correct answer.) Multiple select question. New markets New technologies New controls on systems Transparency laws

New markets New technologies

Select all that apply Troubling issues arise continually as which of the following emerge? (Choose every correct answer.) Multiple select question. New technologies Transparency laws New markets New controls on systems

New technologies New markets

Select all that apply What practices are increasingly common among companies that want their employees to have happy family lives? (Choose every correct answer.) Multiple select question. Offering daycare Punishing sexual harassers Offering flextime Paying no higher than minimum wage

Offering daycare Offering flextime

In the past, many businesses were only interested in making a ______for the benefit of shareholders. (Enter one word in blank)

Profit

Select all that apply Which are examples of unethical marketing practices? (Choose every correct answer.) Multiple select question. Promoting dangerous products Deceptive advertising Fair trade pricing Advertising in magazines

Promoting dangerous products Deceptive advertising

Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what? Multiple choice question. Rewards and punishments Employees and contractors Stakeholders and shareholders Marketing and advertising

Rewards and punishments

Which key stakeholder demands that firms behave responsibly? Multiple choice question. Shareholders Society Suppliers CEOs

Society

What is the group of people who may be affected by a company's actions called? Multiple choice question. Planners Marketers Environmentalists Stakeholders

Stakeholders

______ are individuals and groups that have an invested interest in how an ethical issue is resolved. Multiple choice question. Stock shareholders Retailers Stakeholders Competitors

Stakeholders

When a company undertakes conscious marketing, what does it focus on? Multiple select question. Stakeholders Superior distribution Shareholders Quick profits

Stakeholders Shareholders

Which type of marketing takes into account all stakeholders? Multiple choice question. Sustainable marketing Guerrilla marketing Scarcity marketing Transactional marketing

Sustainable marketing

Select all that apply What are examples of conscious marketing? (Choose every correct answer.) Multiple select question. Increasing ROI, return on investment Taking a holistic view of business Recognizing that business is a subset of society Incorporating a higher purpose Seeing a limited overlap between business and society

Taking a holistic view of business Recognizing that business is a subset of society Incorporating a higher purpose

Select all that apply Customers commonly stop supporting a company for which of the following reasons? Multiple select question. The company is growing rapidly. The company is acting irresponsibly. The company's profit margins are too low. They can no longer trust the company.

The company is acting irresponsibly. They can no longer trust the company.

Select all that apply Which of the following are among the principles of conscious marketing? Multiple select question. To expand the firm's operation To rely only on marketing to financially advance the company To recognize the greater purpose of marketing To understand that decisions are ethically based To consider stakeholders and their interdependence

To recognize the greater purpose of marketing To understand that decisions are ethically based To consider stakeholders and their interdependence

An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions. True false question. True False

True

Select all that apply Ethical issues that might arise when conducting consumer research include which of the following? (Choose every correct answer.) Multiple select question. Whether the data has been properly collected Whether the collected data will be used to mislead or harm the public Whether participants in a study are informed of the real purpose Whether the firm's actions will increase the company share price over the long term

Whether the data has been properly collected Whether the collected data will be used to mislead or harm the public Whether participants in a study are informed of the real purpose

Consumers increasingly want to purchase from companies that Blank______. Multiple choice question. do not contribute to society or charity act in socially responsible ways only produce inexpensive products act in socially irresponsible ways

act in socially responsible ways

When businesspeople distinguish between right and wrong decisions in a business setting it is called Blank______. Multiple choice question. marketing ethics business ethics conscious domain firm business

business ethics

The evolution of Blank______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders. Multiple choice question. direct multilevel marketing conscious digital

conscious

In brainstorming alternatives, a firm Blank______. Multiple choice question. chooses all courses of action examines one course of action considers alternative courses of action dismisses all alternative courses of action

considers alternative courses of action

It is important for modern firms to build and maintain Blank______ by conducting ethical and transparent transactions. Multiple choice question. consumer trust shareholder interest corporate secrets employee superiority

consumer trust

Firms that are socially responsible but unethical may Blank______. Multiple choice question. contribute to charities and have ethical sales employees not contribute to charities and have questionably ethical sales employees not contribute to charities but have ethical sales employees contribute to charities but have unethical sales employees

contribute to charities but have unethical sales employees

During the Blank______ phase, managers must react to changes, such as the emergence of new technologies. Multiple choice question. implementation control creative planning

control

When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in ______ social responsibility. (Enter one word in blank)

corporate

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to Blank______. Multiple choice question. suggest that the competitor's motives are selfish develop their own CSR programs point out that being ethical is more important avoid CSR to avoid looking like a copycat

develop their own CSR programs

In conscious marketing, the short-term goals of each Blank______ must be aligned with the long-term goals of the firm. Multiple choice question. employee government agency supplier advertising medium

employee

A firm whose employees engage in honest transactions but that does not contribute to the larger community is Blank______. Multiple choice question. unethical but socially responsible unethical and not socially responsible ethical and socially responsible ethical but not socially responsible

ethical but not socially responsible

Marketing ethics specifically refers to Blank______. Multiple choice question. a broad description of a firm's objectives and the scope of activities it plans to undertake examining moral issues, specifically in the marketing domain dealing with dilemmas between employees and their bosses the written document composed of an analysis of the current marketing situation, opportunities, and threats

examining moral issues, specifically in the marketing domain

Marketing ethics specifically refers to Blank______. Multiple choice question. dealing with dilemmas between employees and their bosses examining moral issues, specifically in the marketing domain the written document composed of an analysis of the current marketing situation, opportunities, and threats a broad description of a firm's objectives and the scope of activities it plans to undertake

examining moral issues, specifically in the marketing domain

The second step in ethical decision making is Blank______. Multiple choice question. gathering information and identifying stakeholders brainstorming and evaluating alternatives choosing a course of action identifying issues

gathering information and identifying stakeholders

During the ______ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered. Multiple choice question. final control implementation evaluation

implementation

Firms can introduce conscious marketing at the beginning of the planning process by Blank______. Multiple choice question. asking whether it should be advertising a certain product in a certain manner including ethical statements in the firm's vision statement evaluating actions that might have been ethically questionable questioning whether a certain market should be targeted with a certain product

including ethical statements in the firm's vision statement

Firms can introduce conscious marketing at the beginning of the planning process by Blank______. Multiple choice question. asking whether it should be advertising a certain product in a certain manner questioning whether a certain market should be targeted with a certain product evaluating actions that might have been ethically questionable including ethical statements in the firm's vision statement

including ethical statements in the firm's vision statement

An example of corporate social responsibility is when a firm Blank______. Multiple choice question. lessens the negative impact it has on the environment pollutes the environment without knowing it increases its business operations negatively impacts its suppliers

lessens the negative impact it has on the environment

Ethics problems are more likely to arise if a firm's Blank______ goals are NOT aligned with an employee's Blank______ goals. Multiple choice question. short-term; long-term long-term; short-term ethical; unethical sales; financial

long-term; short-term

The most basic form of corporate social responsibility is to Blank______. Multiple choice question. pay employees more than competitors do offer employees flextime arrangements provide a safe working environment for employees offer employees support for advanced education

provide a safe working environment for employees

Firms know that many consumers give their business to firms they perceive as socially Blank______. Multiple choice question. trendy unethical responsible irresponsible

responsible

Social responsibility deals with the firm's impact on Blank______. Multiple choice question. competitors internal departments society stock prices

society

When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm. Multiple choice question. employees stakeholders the market consumers

stakeholders

When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm. Multiple choice question. the market employees consumers stakeholders

stakeholders

Business ethics best refers to Blank______. Multiple choice question. examining ethical problems that arise when marketing the process of defining the marketing mix variables so that target customers have a clear understanding of what the product does the practice of distinguishing between right and wrong in a business setting a broad description of a firm's objectives and the scope of activities it plans to undertake

the practice of distinguishing between right and wrong in a business setting

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans' organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is Blank______. Multiple choice question. ethical and socially responsible unethical but socially responsible ethical but socially irresponsible unethical and socially irresponsible

unethical but socially responsible

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans' organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is Blank______. Multiple choice question. unethical and socially irresponsible ethical and socially responsible ethical but socially irresponsible unethical but socially responsible

unethical but socially responsible