Chapter 4- developing your purpose and topic

What should you do during brainstorming?

1. Generate as many ideas as possible 2. Write down every idea that comes to mind 3. Avoid evaluating ideas 4. Be as creative and imaginative as possible

What does the specific purpose typically begin with?

1. To inform my audience about 2. To teach my audience 3. To make my audience aware 4. To demonstrate to my audience how to

What does the specific purpose focus on?

A single purpose and incorporates the response you want to hear from the audience

Informative

Attempt to describe, explain or demonstrate something and designed to increase the audience's knowledge about a topic

Persuasive

Attempt to reinforce or change the audience's beliefs, attitudes, opinions, values and behaviors

What is an effective strategy for selecting a speech topic?

Brainstorming

What does the working outline do?

Guides the speaker during the initial stages of speech development

What does your specific purpose do?

Merges your general purpose statement, topic and audience to identify the specific goal you want to achieve

How many purposes should the speaker focus on?

One type

Entertaining

Seek to provide enjoyment to the audience

What is the second step in the speech process?

Selecting a topic

What is the first step in the the speech process?

Selecting a type of speech

What should the speaker always keep in mind?

The general purpose

The general purpose of the speech

The overall goal of the speech

What does the thesis of the speech summarize?

The plan for achieving the specific purpose

What is the specific purpose?

What you want to achieve in your speech

What should you consider when evaluating potential speech topics?

Your interests, what you know, resource availability, time and setting