Chapter 4: Ethical and Social Responsibility for Sustainable Marketing

Societal responsibility extends the concept of social responsibility to which of the following? (Select all that apply)

The general public Preservation of the ecological environment

Public opinion surveys indicate that most people feel the ethical standards of business executives ______.

are not "very high"

Which two are the most common unethical behaviors when it comes to competition in business?

corruption economic espionage

A company's ______ can be described as the set of values, ideas, and attributes that is learned and shared among its members.

culture

While ________ deal with personal moral principles and values, ________ are society's values and standards that are enforceable in the courts.

ethics; laws

Select the three items that are economic espionage activities.

fraud, illegal trespassing, electronic hacking

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are known as ______ marketing.

green

Society's values and standards that are enforceable in the courts are referred to as ______.

laws

The legal concept of caveat emptor closely translates to ______.

let the buyer beware

What is considered a human rights abuse by an American company may be viewed as an acceptable business practice in China, which illustrates that ______.

moral standards are relative to particular societies

Sustainable development involves conducting business in a way that ______.

protects the natural environment while making economic progress

Because culture is a socializing force that dictates what is morally right, moral standards are ______.

relative to particular societies

When an organization focuses on the obligations it has to consumers, employees, suppliers, and distributors it is accepting its ________ responsibility.

stakeholder

Select the three concepts of social responsibility.

stakeholder responsibility, profit responsibility, societal responsibility

When organizations recognize that there is a need to improve the state of people, the planet, and profits simultaneously if they are to achieve sustainable, long-term growth, they are focusing on ______.

the triple bottom line

Stakeholder responsibility focuses on the obligation an organization has to ______.

those who can affect achievement of its objectives

In cause marketing, charitable contributions are not outright contributions but rather are ______.

tied to customer revenues produced through the promotion of one of its products

What two statements are TRUE of bribery?

Bribes are a form of corruption that provide personal benefit to an authority figure. It is more common in countries in the earlier stages of economic development.

Select two reasons for the state of perceived ethical business conduct being at its present level.

Ethical business conduct may have declined. The publics' expectations of ethical business behavior have increased.

________ development involves conducting business in a way that protects the natural environment while making economic progress.

Sustainable

Green marketing is ______.

any effort to produce, promote, or reclaim environmentally sensitive products

________ is considered unethical in the United States because of its negative impacts on competition, but its practice can be more common in countries in earlier stages of economic development.

bribery

If the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, it is practicing ______.

cause marketing

The concept "let the buyer beware" that was prevalent in the United States before the 1960s is known by what legal term?

caveat emptor

Economic espionage and corruption are unethical behaviors that negatively affect ______.

competitors

A social audit is used by organizations to ______.

develop, implement, and evaluate social responsibility efforts

The moral values that govern the actions and decisions of an individual or group and serve as guidelines on how to act rightly and justly when faced with a moral dilemma are referred to as ______.

ethics

The first and most central concept of social responsibility is ______ responsibility.

profit

A company misleads consumers when it promotes its new cleaning product as being safe for the environment since that claim has never been proven. This is an example of ______.

greenwashing

The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is termed ______.

greenwashing

Two personal moral philosophies are ________, which considers certain rights and duties as universal, and ________, which focuses on the greatest good for the greatest number.

moral idealism; utilitarianism

Moral idealism and utilitarianism are two prominent personal ________ that are important in marketing.

moral philosophies

Social responsibility means that organizations are ______.

part of a society and accountable to it for their actions

profit

responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders.

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is known as ______.

social audit

Profit responsibility, stakeholder responsibility, and societal responsibility are the three concepts of ______.

social responsibility

The fact that organizations are part of a larger society and are accountable to that society for their actions is the essence of

social responsibility.

The broadest concept of social responsibility is ______.

societal responsibility

The right to be informed and the right to choose, as both pertain to the exchange process in marketing, are part of ______.

the Consumer Bill of Rights

Economic espionage is ______.

the clandestine collection of trade secrets or proprietary information about competitors

Ethics refers to ______.

the moral principles and values that govern the actions and decisions of an individual or group

Organizations that place an emphasis on the triple-bottom line recognize the need to improve the state of what three items?

the planet, profit, people

Which two are rights codified by the 1962 Consumer Bill of Rights?

the right to be heard the right to safety

Corporate culture can be defined as ______.

the set of values, ideas, and attitudes that are learned and shared among the members of an organization