Chapter 5 - Innovation: The Creative Pursuit of Idea

When Isaac Hayes III thought of the idea of Fanbase to help creators monetize their content to begin addressing the struggle of Black artists owning their creative work, he engaged in ________. a. material creativity b. idea creativity c. event creativity d. inner creativity

b. idea creativity

What are the four types of innovation? a. Extension, retention, analysis, duplication b. Analysis, synthesis, duplication, retention c. Synthesis, extension, retention, analysis d. Invention, extension, synthesis, duplication

d. Invention, extension, synthesis, duplication

The incubation process involves which of the following? a. Working harder b. Changing jobs c. Talking with friends d. Letting the subconscious work

d. Letting the subconscious work

Which of the following are sources of innovation? a. Duplication and processes b. Synthesis and technology c. Industry changes and extension d. Unexpected occurrences and incongruities

d. Unexpected occurrences and incongruities

Which of the following statements is true? a. Innovation is the specific function of entrepreneurship. b. Innovation is the process by which entrepreneurs consume marketable ideas. c. Innovation does not involve change. d. Innovation is the government's responsibility.

a. Innovation is the specific function of entrepreneurship.

Which of the following is one of the principles of innovation? a. Learn from failures and consider them as opportunities for innovation. b. Rely on dreams and blue-sky ideas for innovation. c. Avoid aiming high and settle for a niche in the marketplace. d. Start with grandiose projects and scale down later

a. Learn from failures and consider them as opportunities for innovation.

Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity? a. By perceiving in a restructured mode b. By perceiving in a relational mode c. By perceiving in a retinal mode d. By perceiving in a restraining mode

b. By perceiving in a relational mode

What is the order of originality for the four major types of innovation mentioned in the chapter content? a. Invention, Extension, Duplication, Synthesis b. Extension, Invention, Duplication, Synthesis c. Duplication, Invention, Synthesis, Extension d. Synthesis, Duplication, Invention, Extension

a. Invention, Extension, Duplication, Synthesis

What is one of the primary challenges in entrepreneurship research? a. Developing effective marketing strategies b. Identifying opportunities for the creation of goods and services c. Analyzing competition in the industry d. Understanding the market demand for goods and services

b. Identifying opportunities for the creation of goods and services

Which principle of innovation emphasizes the importance of keeping the end user in mind? a. Be action oriented. b. Make the product, process, or service customer based. c. Make the product, process, or service simple and understandable. d. Start small and gradually expand.

b. Make the product, process, or service customer based.

Black-owned food truck chef Keith Garrett started cooking at home and sharing his recipes on social media before opening his physical space. He used what major motivation principle? a. Innovation is planned and predictable b. Start small c. Technical specifications must be thoroughly prepared d. Innovation relies on dreams and blue-sky ideas

b. Start small

The combination of existing concepts and factors into a new formulation would define which of the following terms? a. Extension b. Synthesis c. Analysis d. Invention

b. Synthesis

Which of the following statements is true? a. The right brain helps people analyze and verbalize. b. The right brain helps people understand analogies and imagine things. c. The left brain helps people understand analogies and imagine things. d. Right- and left-brain concepts are meaningless.

b. The right brain helps people understand analogies and imagine things.

Logical and analytical skills are developed in the a. left hemisphere of the brain. b. anterior hemisphere of the brain. c. right hemisphere of the brain. d. central hemisphere of the brain.

a. left hemisphere of the brain.

If Rabia Kamara, an ice cream entrepreneur, wants to exercise her right-hemisphere skills as she collaborates with other Black, Indigenous, People of Color (BIPOC) restauranteurs, she might ________. a. take off her watch while she is not working b. establish timetables for all of her activities c. engage in step-by-step planning of her work and life activities d. use and work with a computer program

a. take off her watch while she is not working

Which of the following is an important characteristic of a creative climate? a. Tight managerial controls b. Homogeneous personality types c. A willingness to accept change d. Little contact with outsiders

c. A willingness to accept change

Which of the following statements is true? a. The right brain is more important in the creative process than the left brain. b. The left brain is more important in the creative process than the right brain. c. Both sides of the brain are important to the creative process. d. Motivation is the key to the creative process rather than the brain's functionality.

c. Both sides of the brain are important to the creative process.

Which of the following mental habits inhibit creativity and innovation? a. Stereotyping, incubation b. Functional perspective, mindsets c. Either/or thinking, stereotyping d. Security hunting, risks

c. Either/or thinking, stereotyping

Overnight package delivery is illustrative of which source of innovation? a. Change in perception b. Unexpected occurrences c. Incongruities d. Process needs

c. Incongruities

Which of the following is NOT one of the phases in the creative process? a. Background or knowledge accumulation b. Evaluation and implementation c. Preliminary investigation d. The incubation process

c. Preliminary investigation

Which of the following is NOT true of creative people? a. They are able to see relationships among things that others have not seen before. b. Some people have a greater aptitude for creativity than others. c. They must be gifted or highly intelligent. d. They have been taught to think and act creatively as well as encouraged to develop their creativity.

c. They must be gifted or highly intelligent.

What is the role of innovation in the entrepreneurial process? a. Innovation is the process of converting ideas into marketable solutions. b. Innovation is the catalyst for change in the business climate. c. Innovation is the means by which entrepreneurs create new wealth-producing resources. d. All options are correct.

d. All options are correct.

As Ashlee Wisdom developed Health in Her Hue, a platform connecting people of color with culturally sensitive medical providers, she acknowledged a gap between expectations and reality. This reflects what source of inspiration for entrepreneurs? a. Demographic changes b. Muddling mindsets c. Unexpected occurrences d. Incongruities

d. Incongruities

When Erica Plybeah launched her company, MedHaul, it was not the first medical transportation company. However, it added her creative touch to target a specific audience in need. From this perspective it was a(n) ________. a. invention b. synthesis c. extension d. duplication

d. duplication