Chapter 5 Quiz

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

Opinion leaders

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

brand personality

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

information search

Which of the following is considered a major influence on business buyer behavior?

organizational factors

The McDonald's corporate brand name and golden arches can be classified as ________ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

cues

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________.

economic situations

GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights. After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the ________ stage of the business buying decision process.

proposal solicitation

Which of the following is the means by which companies post purchase requests online and invite suppliers to bid for their business?

reverse auctions

Which of the following needs in Maslow's hierarchy is generally satisfied last?

self-actualization

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need?

status