Chapter 5 Quiz

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. Question options: A) Perception B) Selective perception C) Retention D) Motivation E) Learning

A) Perception

A(n) ________ becomes a motive when it is directed toward a particular stimulus object. Question options: A) drive B) attitude C) response D) cue E) belief

A) drive

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________. Question options: A) generating person-to-person brand conversations B) withdrawing from online social networks C) identifying and targeting late adopters D) pushing one-way commercials at customers E) developing print and radio advertisements

A) generating person-to-person brand conversations

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________. Question options: A) modified rebuy B) straight rebuy C) dual distribution channel D) exclusive distribution channel E) new-task situation

A) modified rebuy

________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself. Question options: A) Early mainstream adopters B) Lagging adopters C) Late mainstream adopters D) Early adopters E) Latent innovators

B) Lagging adopters

________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products. Question options: A) Direct marketing B) Word-of-Mouth marketing C) Social marketing D) Traditional marketing E) Values marketing

B) Word-of-Mouth marketing

Electric cars are not considerably different or difficult to drive relative to gas-powered cars. However, this is not aligned with the perceptions or conceptual concerns held by the public about the new technology. This will likely slow the adoption rate due to the ________ of the innovation. Question options: A) communicability B) complexity C) divisibility D) compatibility E) relative advantage

B) complexity

________ refers to the unique psychological characteristics that distinguish a person or group. Question options: A) Lifestyle B) Role C) Personality D) Status E) Attitude

C) Personality

Simone bought two bottles of wine from two vineyards in Bordeaux. When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect? Question options: A) evaluation of alternatives B) information search C) postpurchase behavior D) purchase decision E) situational analysis

C) postpurchase behavior

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. Question options: A) late-majority adopter B) membership group C) reference group D) laggard E) subculture

C) reference group

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need? Question options: A) security B) self-development C) status D) hunger E) love

C) status

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands. Question options: A) Restraint bias B) Selective attention C) Subliminal perception D) Selective retention E) Selective distortion

D) Selective retention

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process. Question options: A) personality B) attitude C) learning D) motive E) perception

D) motive

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? Question options: A) need recognition B) alternate evaluation C) purchase decision D) postpurchase behavior E) information search

D) postpurchase behavior

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy? Question options: A) safety B) self-actualization C) physiological D) social E) esteem

D) social

What is the most important consumer buying organization in society? Question options: A) leading adopters B) aspirational groups C) reference groups D) the family E) membership groups

D) the family

________ is a discomfort caused by postpurchase conflict. Question options: A) Restraint bias B) Selective attention C) Subliminal perception D) Selective retention E) Cognitive dissonance

E) Cognitive dissonance

Which of the following statements about buying centers is true? Question options: A) An individual's role in a buying center does not change with time. B) All buying centers involve formal participants. C) The CEO of an organization is always the decision maker in a buying center. D) Roles in the buying center are specified in the organizational chart of a firm. E) The buying center is not a fixed and formally identified unit within a buying organization

E) The buying center is not a fixed and formally identified unit within a buying organization

Which of the following is a commercial source of product information? Question options: A) Internet searches B) acquaintances C) family and friends D) consumer rating organizations E) dealer and manufacturer websites and mobile sites

E) dealer and manufacturer websites and mobile sites

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________. Question options: A) early mainstream adopter B) late mainstream adopter C) innovator D) lagging adopter E) early adopter

E) early adopter