chapter 6

When you perform audience analysis before preparing a speech, you hope to gain which of the following?

Ideas about your audience's attitudes toward your topic

Which cultures generally accept the most variation in individual behavior?

Low-uncertainty avoidance cultures

One's general evaluation of teaching art and music in schools as either good or bad is determined by one's

attitudes

If you consider the interests of your audience and how they might want to hear the information you are offering, you are taking a(n) __________ approach.

audience-centered

Whether one supports the theory of evolution depends on one's __

beliefs

A(n) __________ culture values the opinions of the family over those of the individual.

collectivist

Age, gender, religion, ethnicity, education, and socioeconomic status are examples of audience __

demographics

If you are faced with a listener who expresses negative attitudes toward your topic, you should _

find areas of agreement

Cultures that do not emphasize the needs of the group are known as _

individualistic cultures

When a speaker carefully considers the audience's expectations and emotions toward a speech event, the speaker is analyzing the __

occasion

You can create a sense of identification between yourself and the audience by _

sharing a personal story stressing mutual bonds using inclusive language such as we, you, I, and me

When your audience knows little or nothing about your topic, you should ___

stick to the basics, including background information on the topic

The individuals whom the speaker is most likely to influence in the direction that he or she seeks are known as __

target audience members

Techniques for learning about your audience include all of the following except _

using stereotypes

A speech about whether a governing body has the right to determine the life or death of a convicted criminal addresses the listeners' core __

values