Chapter 6 Quiz Sociology
If an advertiser of a product or service were to hire an interactionist to analyze the effectiveness of a Facebook ad, what would they most likely expect the interactionist to examine?
The change in emotional attachment among fans of a Facebook marketed consumer product or service
Which dimension of Facebook advertising do you think interactionists would be MOST likely to study?
The change in perceptions involved in becoming a fan of the user's favorite consumer products or services
Of the top 20 global brands, 15 of them-75%-are from US based corporations. What effects might this weighting have on the global consumer community?
The culture, values, & lifestyle of the United States are well represented throughout the global community
Which of the following would NOT be an example of dominant ideology, given the two studies mentioned above?
The media paint a picture that the role of humans in causing climate change is nearly unanimously agreed upon by scientists.
The term narcotizing dysfunction refers to
The phenomenon whereby the mass media produce such massive amounts of information that the audience becomes numb & generally fails to act on the information.
How is the idea of dominant relevant to the description just provided?
The vast majority of the voices heard on US cable and network news programs from 2009-2011 on the issue of federal regulations to combat climate change were from politicians with vested economic and political interests in preventing regulations.
Kenny's concern about censorship of live streaming video is a topic that theorists from the ______________perspective would be very interested in because stifling free speech prevents exposing exploitation and power struggle in society.
Conflict
The _____________sociological perspective is especially concerned with the ability of the media to decide what information is to be transmitted through their gatekeeping function.
Conflict
_______________theorists believe that media concentration stifles opportunities for minority ownership.
Conflict
When Jon refers to a"natural progression of technological society" which of the following definitions applies?
Cultural information about the ways in which the material resources of the environment may be used to satisfy human needs and desires.
The country that has the most extensive cell phone penetration rate is_________________
Czech Republic
From the functionalist perspective, the media can be dysfunctional in that they_______________
Desensitize us to events
A_____________is a set of cultural beliefs and practices that helps maintain powerful social, economic, & political interests in a society.
Dominant ideology
The term ___________is used to describe the set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests.
Dominant ideology
Legal scholar Cass Sunstein has referred to the personalized approach to news information of gathering as __________________
Egocasting
The ______________perspective contends that the mass media may step Type and misrepresent social reality, thus influencing the way we view men and women.
Feminist
The __________sociological perspective argues that media images of the sexes communicate unrealistic, stereotypical, and limiting perceptions.
Feminist
What is an important argument AGAINST media consolidation that Mr. Verrone testifies to? Through media consolidation,
Free speech will become limited across the political spectrum.
Sociologist Robert Park studied how newspapers have helped immigrants to the United States adjust to their environment by encouraging them to change their customary habits and by teaching them the opinions held by people in their new home country. His study was conducted from the _______________sociological perspective.
Functionalist
The major theoretical sociological perspective called______________sees television as having a surveillance function and a narcotizing dysfunction.
Functionalist
The mass media increase social cohesion by presenting a relative standardized, common view of culture through mass communication. This statement reflects the _____________sociological perspective.
Functionalist
Sociologists interests in micro-level analysis might emphasize what aspect of group difference in online behavior?
How different groups of internet users interact with one another online and in person
Which of the following behaviors do functionalists argue might be narcotized by the media?
Hypersexuality
The country that has the lowest personal Internet usage is________________
India
If a sociologist were to study the symbolic meaning and influence of social media in voters' decision making process, which sociological perspective would be most closely aligned with this approach?
Interactionist
The ____________sociological perspective is especially interested in finding out if violence in the media can become a script for real-life behavior.
Interactionist
The _________sociological perspective focuses on the relationships between the mass media & their audience.
Interactionist
The ________sociological perspective would focus on the meaning of the relationships formed between the mass media and its audience.
Interactionist
Gatekeeping the process by which a relatively small number of people control what material reaches an audience, is largely dominant in all but the ____________media.
Internet
Which of the following represents a possible dysfunction of social media in political campaigns? If you wanted to study large-scale voting patterns in the United States based on age, income, & frequency of social media usage, you would be conducting research at the __________level of analysis.
Macro
Which of these is NOT a form of mass media?
None of the choices are correct
Sociologist Paul Lazarfeld and his colleagues pioneered the study of __________
Opinion leaders
How might an interactionist explain why people overwhelmingly think that texting while driving is bad but go ahead and do it anyway?
People think of themselves as above average in their adoption of a given behavior and their ability to deal with the associated risk.
Debates over the uses of :big data" have to do with
Privacy and surveillance
In his study of how the social composition of audience members affected their interpretations of new events, sociologist Darnell Hunt concluded that __________differences led to differences in perception.
Racial
If all three characters were to conduct research on the impact of live video streaming, who would be most likely to conduct a study using in-depth personal interviews and observation methods to examine how families are using the live video to enhance their individual connections, Kenny, Sarah Frances, or Rebekah?
Rebekah
Which country has roughly equal usage of the Internet & social networking sites?
Russia
Which of these scenarios is a macro-level perspective on live video streaming technology?
Sarah Frances' and Kenny's scenarios
Sociologists blame the mass media for the creation and perpetuation of ___________, or generalizations about all members of a group that do not recognize individual differences within the group.
Stereotypes
A television show casts a white actress as the successful career woman and a Hispanic actress to portray the cleaning woman. This is an example of
Stereotyping
_______________is considered to have pervasive internet restrictions & filtering of content.
Syria
The main point brought out by these PSAs is that the media
Teach children to exhibit behaviors inappropriate for their age or society
Mr. Verrone testifies that ______________corporate conglomerates are dominant in the US media market.
6
In what other ways might lack of access to wireless technology create inequality in US society & beyond? Wireless access creates
A very difficult world and worldview, leading to more economic and social power.
How might having little or no access to the internet create inequality in society? It makes it harder to
All of the choices are correct
The differences in online behavior among the various groups can be explained in terms of ______________.
All of the choices are correct
According to the media, how does society voice its opinion on gender & sports?
All of the choices are correct.
How might texting in the classroom influence the experience of learning and teaching?
All of the choices are correct.
Which of the following indicates continued gender discrimination in the media?
All of these choices are correct.
Sociologists distinguish the mass media from other social institutions by the necessary presence of a(an)___________
Audience
