Chapter 8 E-commerce
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule
A
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
A
Which of the following is not a common technique used to gather personal information on the Internet? A) Weblining B) Search engines C) Shopping carts D) DR
A
Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement
A
Which of the following is not one of the issues complicating the taxation of e-commerce sales? A) Taxes raised are used for different government purposes. B) Sales taxes and policies vary by state and country. C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions
A
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule
D
Which ethical principle tells you that it is wise to assume perfect information markets? A) The Golden Rule B) The New York Times Test C) The Social Contract Rule D) The Collective Utilitarian Principle
D
Google defends its Library Project on the grounds of fair use A) True B) False
A
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate? A) highway pricing B) cap pricing C) usage-based billing D) congestion pricing
A
Most adult social network participants do not have any expectation of personal privacy when using a social network A) True B) False
B
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
B
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA
B
Which of the following technologies allows you to send e-mail without a trace? A) anonymous surfing B) P3P C) anonymous remailers D) public key encryption
C
Which of the following basic ethical concepts plays an important role in defining privacy A) Responsibility B) Accountability C) Liability D) Due process
D
Which of the following does not strengthen the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Cyber Security Enhancement Act C) Homeland Security Act D) Computer Security Act of 1987
D
Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law
D
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation A) True B) False
A
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information A) True B) False
A
The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is: A) legal in the United States but illegal in Europe. B) illegal in the United States but legal in Europe. C) legal in both the United States and Europe. D) illegal in both the United States and Europe
A
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected
A
Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users A) True B) False
B
In Western culture, the basic principles shared by ethical schools of thought are: A) information rights, property rights, and public safety and welfare. B) responsibility, liability, and accountability. C) ubiquity, global reach, and privacy. D) the Golden Rule and Universalism
B
A social consequence of the richness of Internet information is: A) An increase in shallowness. B) An increase in the ease of creating misleading information. C) Very persuasive messages might reduce the need for multiple independent sources of information D) An increase in vulnerability to hacking attacks
C
Amazon has a patent on: A) download-based sales. B) display of third-party advertisements in floating windows. C) one-click purchasing. D) hyperlinks.
C
In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp
C
Which of the following can be used to monitor and track online behavior across thousands of sites? A) Shopping carts B) Trusted computing environments C) Third-party cookies D) DRM
C
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) Richness B) Interactivity C) Social technology D) Ubiquity
C
How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years
D
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch
D
Which of the following statements about industry self-regulation regarding privacy is not true? A) OPA members are required to implement the OPA's privacy guidelines. B) The primary focus of industry efforts has been the use of online "seals" that attest to the site's policies. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion during online transactions. D) The NAI's privacy policies were developed without regard to the FTC principles
D
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law
C
The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States A) True A) False
B
The display of a third-party's Web site or page within your own Web site is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking
C
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule
C
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) Richness B) Interactivity C) Information density D) Global reach
D
All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious.
A
The Children's Online Privacy Protection Act (COPPA) prohibits Web sites from collecting information on children under the age of 13 A) True B) False
A
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies A) True B) False
A
The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives A) True B) False
A
"Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scop
B
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.
B
Copyright protection protects against others copying the underlying ideas in a work A) True B) False
B
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions A) True B) False
B
Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com
B
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule
B
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) Slippery Slope B) Risk Aversion C) No Free Lunch D) Collective Utilitarian principle
B
Comcast's proposed merger with which of the following would make it the high-speed Internet provider for close to 40% of American homes? A) Cablevision B) AT&T C) Verizon D) Time Warner Cable
D
What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts
D
All of the following are types of tiered, or differential, pricing plans except: A) time-managed. B) metered billing. C) highway pricing. D) private industry self-regulatory group
A
It is not necessarily illegal to use someone else's trademark in a metatag A) True B) False
A
Google's Gmail advertising has raised concerns about which of the following issues? A) Privacy B) Copyright C) Trademark D) Patents
A
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations A) True B) False
A
Net neutrality refers to Internet backbone owners treating all Internet traffic equally A) True B) False
A
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.
A
The Children's Internet Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography A) True B) False
A
