Chapter 9 quiz

¡Supera tus tareas y exámenes ahora con Quizwiz!

UPS uses​ _________________, which charges different prices for shipping depending on an​ item's destination. The more distant the city where the package is being​ shipped, the higher the price UPS charges. A. zone pricing B. freight-absorption pricing C. free on board​ (FOB) origin D. base-point pricing E. uniform-delivered pricing

A. zone pricing

​Sadie's Restaurant has listened to its customers over the years and is now able to offer the right combination of quality and good service at a fair price. Which pricing strategy is​ Sadie's using? A. Good-value pricing B. Cost-based pricing C. Value-added pricing D. High-low pricing E. Break-even pricing

A. Good-value pricing

When Apple introduced its iPhone​ X, it priced the new product at nearly​ $1,000, considerably higher than competing smart phones. Apple was pursuing a​ ___________________ new product pricing​ strategy. A. premium pricing B. captive-product C. by-product D. market-penetration E. optional-product

A. premium pricing

The​ Robinson-Patman Act seeks to ensure that sellers offer the same price terms to customers at a given level of trade to prevent​ ______________________. A. price discrimination B. retail price maintenance C. deceptive pricing D. price-fixing E. predatory pricing

A. price discrimination

Continually adjusting prices to meet the characteristics and needs of individual customers and situations is known as​ _______________________. A. psychological pricing B. cash rebates C. dynamic pricing D. segmented pricing E. promotional pricing

C. dynamic pricing

When a college or university charges more for​ out-of-state students than​ in-state students, it is practicing​ ______________________. A. product form pricing B. promotional pricing C. time-based pricing D. location-based pricing E. customer-segment pricing

D. location-based pricing

​New, premium movie theaters offer features such as online reserved​ seating, high-backed leather executive chairs with armrests and​ footrests, the latest in digital​ sound, super-wide​ screens, and other amenities for which they charge a higher price. This is an example of which type of​ pricing? A. Breakeven pricing B. EDLP C. High-low pricing D. Cost-plus pricing E. Value-added pricing

E. Value-added pricing

Which of the following is true regarding the​ price-demand relationship? A. If demand is​ inelastic, a small change in price will result in a large change in demand. B. Demand and price are directly related—the higher the​ price, the greater the demand. C. If demand is​ elastic, sellers will consider lowering their prices. D. A demand curve shows the number of units a company will produce in a given time period at different prices that might be charged. E. Price elasticity measures how responsive price will be to a change in demand.

C. If demand is​ elastic, sellers will consider lowering their prices.

When a retailer temporarily prices a few select items below cost to create excitement and pull consumers into the​ store, it is practicing​ ___________________ pricing. A. optional-product B. segmented C. promotional D. psychological E. geographical

C. promotional

A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company​ use? A. product bundle pricing B. captive-product pricing C. psychological pricing D. market-penetration pricing E. ​market-skimming pricing

D. market-penetration pricing


Conjuntos de estudio relacionados

World Biomes; Weather & Climate; Climate Change

View Set

Science: Magnets, Electricity, etc.

View Set

Neuro: vesicles of the brain and adult derivatives

View Set

Chapter 3: The Sea Floor and Its Sediments

View Set