Chiz Ch 11 BA_1301

Which of the following is NOT an example of a convenience product?

lawn furniture

The _____ is based on the five P's.

marketing mix

What do the United Way, the Sierra Club, the Girl Scouts of America, and the American Red Cross have in common?

-They all engage in environmental scanning. -They all have a target market. -They all have created a marketing mix -They all engage in not-for-profit marketing.

An example of a convenience product is a

bar of soap

Price is:

based on the expected value you will receive from your purchase

One-to-one marketing is synonymous with database marketing.

false

There are no significant differences between the consumer market and the business-to-business market.

false

Rap star Xzibit has signed an endorsement deal with athletic footwear manufacturer Dada to produce shoes. The line named "Pimp Your Kicks," alluding to Xzibit's role as host of the MTV show Pimp My Ride, became available in late 2005. Dada hopes Xzibit will act as a(n) _____ and influence consumers to buy the shoes.

opinion leader

A pharmaceutical company with headquarters in India sells fluconazole, the generic version of Pfizer's anti-fungal drug Diflucan internationally for significantly less money than many U.S. generic drug manufacturers. The generic drugs industry in this country needs to rethink its _____ strategy to stay competitive.

pricing

Maria Manow is planning to sell handmade quilts over the Internet. As she decides what to charge for a full-sized quilt, Manow will calculate her fixed and variable costs. At this point, Manow will be developing her _____ strategy.

pricing

A (n) _____ is any good or service that satisfies wants, along with its perceived attributes and benefits.

product

In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases. The Home Depot is engaged in:

relationship marketing

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

true

Distribution strategy is another term for place strategy.

true

The idea behind bundling is to reach a segment of the market that would not be reached as effectively if the product were sold separately.

true