CIS 205 Mid Term - Chapter 5

The _____ is a security technique associated with the use of credit cards at the time of purchase that checks additional digits printed on the back of the credit cards.

Card Verification Number

Bartering is a technique used by advertisers to recapture shoppers who abandoned a Website without making a purchase.

False

Consortium-operated exchanges are open to any set of buyers and sellers within a given market.

False

If you abandon an online shopping cart, the seller does not care what you were shopping for.

False

In spite of the recent economic downturn, Website operators have shunned the idea of bartering for goods and services.

False

In terms of e-commerce infrastructure, the Web server's required amount of storage capacity and computing power depends primarily on two things: the software that must run on the server and the quantity of content on the e-commerce site.

False

In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain.

False

It is acceptable to for transaction processing systems to capture inaccurate data.

False

Legacy systems typically run on the latest hardware.

False

Product lifecycle management (PLM) typically includes customer relationship management (CRM) software.)

False

Small and medium size organizations do not employ enterprise systems.

False

Smart card use is restricted to data associated with financial transactions

False

Smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted.

False

The ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns is known as contact management.

False

The market for m-commerce in North America is maturing much earlier than in Western Europe and Japan.

False

Using the hosted software model implies that a small business firm needs to employ a full-time IT person to maintain key business applications.

False

When implementing a new enterprise system, keeping the scope of the project fluid and flexible will ease the transition and yield the best results.

False

With an online transaction processing (OLTP) system, each transaction is accumulated over a period of time and prepared for processing in a large batch of similar transactions.

False

Which of the following statements is true of retargeting?

It employs personalized ads to direcdt shoppers back to a retailer's Website they previously abandoned.

Which of the following statements is true of product lifecycle management (PLM) software?

It provides documents required for FDA and environmental compliance.

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

Payment Card Industry (PCI)

_____ includes the planning, executing, and controlling of all activities involved in raw material sourcing and procurement, converting raw materials to finished products, and the warehousing and delivering finished product to customers.

Supply chain management (SCM)

According to the classification of enterprise resource planning (ERP) vendors, _____ vendors target medium-sized firms with annual revenues in the $50 million to $1 billion range operating out of one or more locations.

Tier II

Suppose a business with annual sales revenue of $30 million wishes to use an ERP solution. Which ERP vendor will have the most appropriate solution for them?

Tier III vendors such Abas and Bluebee software

A business to business (B2B) market is considerably larger than a business-to-consumer (B2C) market.

True

A customer relationship management (CRM) system helps a company to plan, execute, and control all the activities involved in raw material sourcing and procurement, conversion of raw materials to finished products, and the warehousing and delivery of finished products to customers.

True

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

True

An enterprise system ensures that information can be shared with all authorized users in different functional areas.

True

An integrated database for the entire organization makes it easier to share data among different business units.

True

Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases.

True

Conversion to an e-commerce or m-commerce system enables organizations to increase the accuracy of order processing and order fulfillment.

True

Cultural differences, language barriers, and currency variations are all challenges that e-commerce and m-commerce merchants must address when selling to a global marketplace.

True

Customer support, sales management, and contact management are key features of a customer relationship management (CRM) system.

True

External users of product lifecycle management (PLM) software include design partners and raw material suppliers.

True

If an organization is using several separate systems, they can be replaced with a single integrated set of applications for the entire enterprise.

True

Implementation of an enterprise resource planning (ERP) system provides an organization with an opportunity to also upgrade the information technology that it uses.

True

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

True

Organizations frequently need to customize a vendor's enterprise resource planning (ERP) software to integrate other business systems.

True

PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

True

Smart cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords. They can also store monetary values for spending.

True

The Asia-Pacific region has overtaken North America as the region with the largest B2C sales and now accounts for over one-third of total worldwide B2C sales.

True

The main difference between batch processing and online transaction processing is in the timely update of data.

True

When there is a delay between an event and the eventual processing of the data, it is called batch processing.

True

XYZ Inc. assigned a part-time mid-level manager to supervise the implementation of an enterprise resource planning (ERP) system. The project has a high risk of failure.

True

As an organization's purchasing systems generate purchase orders and the items ordered are received, information is sent to the _____ system to manage the amounts owed by the organization.

accounts payable

Which of the following is an obstacle to the successful implementation of a new enterprise system?

all of these answers

Through e-government, _____

any government unit, business or individual can interact with the government

Payroll transactions and billing are typically done via _____

batch processing

With _____, business transactions are accumulated over a period of time for processing in a single unit.

batch processing systems

In the context of enterprise resource planning (ERP) systems, the most efficient and effective ways to complete a business process are called _____

best practices

Which of the following forms of e-commerce is more likely to offer a more customized product offering?

business-to-consumer (B2C) e-commerce

Authentication technologies are used by many organizations to _____

confirm the identify of a user requesting access to information or assets

Which of the following forms of e-commerce has created an opportunity for many people to make a living out of selling items on auction websites?

consumer-to-consumer (C2C) e-commerce

_____ is a subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process.

consumer-to-consumer (C2C) e-commerce

_____ involves reentering data that was not typed or scanned correctly.

data correction

The elimination of organizations that operate between the producer and the consumer is called _____

disintermediation

A customer relationship management (CRM) system helps a company in managing _____

distribution and accounting

Suppose a small business is using the hosted model for its enterprise software. Which of the following will not be an issue they will be worried about?

employing full-time IT professionals to manage its resources

A(n) _____, is central to individuals and organizations of all sizes and ensures that information can be shared across all business functions and all levels of management to support the running and managing of a business.

enterprise system

Which of these is an advantage of the hosted software model?

faster system start-up

Conversion to an e-commerce or m-commerce system enables organizations to _________.

improve the level of customer service

Tom's Art Supplies used to sell art supplies through mail order catalogs , but the company's order takers often had difficulty deciphering their customer's handwriting on the order forms. Since switching to an online e-commerce site, Tom's has been able to solve this problem allowing the company to enjoy the advantage of:

increasing accuracy

In the context of purchasing systems involved in the traditional transaction processing systems, when a(n) _____ arrives from a supplier, it is matched to the original order and the receiving report, and a check is generated if all data is complete and consistent.

invoice

A key feature of an enterprise system is that _____

it employs a database of key operational and planning data that can be shared by all

You design and make women's jewelry, which you sell through an e-commerce site. Based on feedback from potential customers, you have decided to make a few changes to your site, such as developing a loyalty program, publishing customer testimonials, and including your Better Business Bureau Online accreditation logo. These steps are designed to address potential customers' _____

lack of trust

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

market segmentation

Which of the following types of processing is essential for businesses that require access to current data such as airlines, ticket agencies, and stock investment firms?

online transaction processing

A reason for the growth in business to consumer (B2C) e-commerce is that online B2C shoppers have the ability to design a _____ product.

personalized

You have been put in charge of implementing a new enterprise system. You should do all of the following EXCEPT:

provide access to the new system only to your immediate team to avoid conflict and confusion

In batch processing systems, data processing is done _____ data capture.

some time later than

A small business is currently using a paper-based system for billing, which is slow and error-prone. Which system upgrade will make the process faster and have fewer errors?

source data automation

Which of the following transactions definitely require online transaction processing and cannot work on batch processing approach?

stock investments

The number of mobile Websites worldwide is expected to grow rapidly because of _____

the development of new and useful applications

Which of the following is NOT one of the key website performance measures commonly used by online retailers?

total sales

The information about invoices to customers is tracked by _____ system.

transaction processing system