CIS 3317 Exam 1

Which form of testing compares a control page with one that is very different?

. new concept test

The Internet is a worldwide system of computer networks.

TRue

Examples of businesses that would be good candidates to benefit by using Groupon with high fixed-costs and low variable (per unit) include all BUT the following:

grocery stores

According to the research conducted by Forrester for both Forrester & IBM, what % said that web applications were absolutely critical for companies in order for them to be able to win, serve, and retain customers?

90 %

Which of the following statements about cloud computing is not true?

A public cloud is typically used by companies with stringent privacy and security requirements.

All of the following are characteristics of HTML5 except:

A. support for digital rights management.

The Internet was originally called the

ARPANET

A(n) ________ allows users to easily add and edit content on a web page.

Blog ?

Which of the following is an example of C2C e-commerce?

Craigslist

A TCP/IP network hosted by an organization that allows outsiders (like suppliers or business partners) access to internal company data is called a(n) WHAT?

Extranet

A value proposition defines how a company's product or service will generate revenue for the firm.

False

Businesses that have both high fixed-costs and high variable (per unit) costs could/would significantly benefit by using Groupon.

False

Customers that purchase a Groupon certificate spur-of-the-moment know that it never expires and will always be good.

False

In the subscription revenue model, a company generates income from the placement of ads.

False

The Internet has shown similar growth patterns as other electronic technologies of the past.

False

Tier 1 ISPs provide Internet access to consumers and businesses.

False

The legislative act known as [1] requires that patient medical data be secured.

HIPA

The feature of e-commerce technology that focuses on User Engagement and Involvement is called

Interactivity

The phrase that refers to delays in messages caused by the uneven flow of information packets through the network. HINT: Think Akamai!

Latency

The set of rules for transferring data is called a(n) WHAT?

Protocol

An unappealing, non-function, slow or non-responsive website or app can potentially drive customers away.

True

Dynamic page generation makes it easier to segment markets.

True

In a hybrid cloud computing model, firms use their own infrastructure for their most essential core activities.

True

Packet switching makes use of multiple circuits rather than one dedicated circuit.

True

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

True

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True

Rackspace offers dedicated servers, databases, storage capacity, and networking tools in a single-tenant, private environment.

True

Scale economies are efficiencies that result from increasing the size of the business.

True

The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.

True

The emergence of mobile, social, and local e-commerce occurred during the Reinvention period of e-commerce.

True

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Value proposition; revenue model

The early years of e-commerce are considered:

a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.

Which of the following verifies that the business objectives of the system are in fact working?

acceptance testing

All of the following are methods of improving the processing architecture of a website except:

adding web servers.

All of the following are important factors in search engine optimization except:

adhering to privacy policies.

You could expect to find all of the following services in a web server software package except:

an RSS aggregator.

Which system functionality must your website have to be able to personalize or customize a product for a client?

customer on-site tracking

Which of the following basic system functionalities is used to display goods on a website?

digital catalog

Over the past decade, the number of exchanges has:

diminished sharply.

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

disintermediation

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as

disruptors

Amazon Business is an example of which of the following business models?

e-distributor

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Private cloud service providers serve

individual organizations

Iaas stands for________________ as a _________________________ .

infrastructure as a service

In the business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

market creator

Which of the following is not a variation of the e-tailer business model?

market creator

Options for outsourcing and data management today are what when compared to the past?

more plentiful

Unfair competitive advantages occur when:

one competitor has an advantage others cannot purchase.

All of the following are examples of Web 2.0 sites and applications except:

photo-sharing sites.

Which of the following details the actual hardware components to be used in a system?

physical design

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Which of the following are specialized computers that transmit message parcels along available Internet communication paths and on to their destinations?

routers

Portals primarily generate revenue in all of the following ways except:

sales of goods.

Which of the following are Amazon's primary value propositions?

selection and convenience

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

Which of the following is not a concern about IoT?

the high cost of sensors

A SWOT analysis describes a business's strengths, weaknesses, opportunities, and WHAT?

threats

The financial services, travel services, and job placement services industries typically use the business model.

transaction broker

E-commerce has increased price competition in many markets. Correct!

true

E-commerce is available just about everywhere and anytime. This is known as

ubiquity

Which of the following involves testing a site's program modules one at a time?

unit testing

A ________ marketplace supplies products and services of interest to particular industries.

vertical

A(n) marketplace supplies products and services of interest to particular industries.

vertical

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

webrooming