CIS211 Final (Chapter 9_1)

1) In _____________ organizations, both the product and delivery agent are physical. a. Brick-and-mortar b. Bricks-and-clicks c. Clicks-and-mortar d. Pure-play

Answer: A Section: 9.1 Learning Objective: 9.1

11) ____________ is where vendors ask partners to place logos or banners on a partner's site. a. Affiliate marketing b. Bartering online c. Electronic tendering system d. Online direct marketing

Answer: A Section: 9.1 Learning Objective: 9.1

16) Purchasing cards are the __________ equivalent of electronic credit cards. a. B2B b. B2C c. C2C d. G2C

Answer: A Section: 9.1 Learning Objective: 9.1

24) ___________ is NOT an advantage of internet advertising. a. Cost b. Privacy c. Reach d. Targeting

Answer: B Section: 9.2 Learning Objective: 9.2

35) Fraudulent activities on the Internet are ________. a. Decreasing b. Increasing c. Fluctuating too much to judge d. Staying the same

Answer: B Section: 9.4 Learning Objective: 9.4

12) ________ is where businesses request quotes from suppliers. a. Affiliate marketing b. Bartering online c. Electronic tendering system d. Online direct marketing

Answer: C Section: 9.1 Learning Objective: 9.1

17) A gift card is a type of __________. a. Electronic credit card b. Purchasing card c. Stored-value money card d. Smart card

Answer: C Section: 9.1 Learning Objective: 9.1

19) Digital wallets transmit user data to terminals using _________. a. ERP b. GPS c. NFC d. RFID

Answer: C Section: 9.1 Learning Objective: 9.1

32) E-marketplaces are independently owned by a third party and connect ______ seller(s) with _______ buyer(s). a. many; many b. many; one c. one; many d. one; one

Answer: A Section: 9.3 Learning Objective: 9.3

34) ________ exchanges are used for temporary help on an "as-needed" basis. a. Functional b. Interim c. Horizontal d. Vertical

Answer: A Section: 9.3 Learning Objective: 9.3

14) In ____________ auctions, sellers solicit bids from many potential buyers. a. Backward b. Forward c. Onward d. Reverse

Answer: B Section: 9.1 Learning Objective: 9.1

18) A _____________________ is an application used for making financial transactions. a. Digital card b. Digital wallet c. Smart card d. Smart wallet

Answer: B Section: 9.1 Learning Objective: 9.1

5) If you purchase a product from Amazon, this is a _______ transaction. a. B2B b. B2C c. C2C d. C2G

Answer: B Section: 9.1 Learning Objective: 9.1

13) Electronic auctions generally ______ revenue for sellers and ________ the cycle time of the auction. a. decrease & lengthen b. decrease & shorten c. increase & lengthen d. increase & shorten

Answer: D Section: 9.1 Learning Objective: 9.1

15) In ________ auctions, one buyer wants to purchase a product or service. a. Backward b. Forward c. Onward d. Reverse

Answer: D Section: 9.1 Learning Objective: 9.1

4) You are sight-seeing in New York City and purchase a t-shirt for your mom. This is an example of a _______ purchase. a. Brick-and-mortar b. Bricks-and-clicks c. Clicks-and-mortar d. Pure-play

Answer: A Section: 9.1 Learning Objective: 9.1

6) If you work for Walmart and purchase a product from Proctor & Gamble to restock the shelves, this is a _______ transaction. a. B2B b. B2C c. C2C d. C2G

Answer: A Section: 9.1 Learning Objective: 9.1

26) ___________ marketing asks consumers to voluntarily accept online advertising and e-mail. a. Permission b. Requested c. Viral d. Voluntary

Answer: A Section: 9.2 Learning Objective: 9.2

27) According to the book, ___________ is one of the most significant issues e-tailers face that can restrict their growth. a. Order fulfillment b. Privacy c. Rising costs d. Security

Answer: A Section: 9.2 Learning Objective: 9.2

28) Showrooming is a problem associated with ___________. a. channel conflict b. order fulfillment c. privacy d. rising costs

Answer: A Section: 9.2 Learning Objective: 9.2

10) ___________ is where an intermediary administers online exchange of surplus products and/or a company receives "points" for its contribution, which it can use to purchase other needed items. a. Affiliate marketing b. Bartering online c. Electronic tendering system d. Online direct marketing

Answer: B Section: 9.1 Learning Objective: 9.1

22) An electronic _____________ is a collection of individual shops grouped under a single Internet address. a. Center b. Mall c. Shop d. Storefront

Answer: B Section: 9.2 Learning Objective: 9.2

23) Bing Shopping is an example of an electronic ____________. a. Center b. Mall c. Shop d. Storefront

Answer: B Section: 9.2 Learning Objective: 9.2

7) If you purchase a product from an individual on eBay, this is a _______ transaction. a. B2B b. B2C c. C2C d. C2G

Answer: C Section: 9.1 Learning Objective: 9.1

8) When you file your taxes online, this is an example of a ______ transaction. a. B2B b. B2C c. G2C d. G2M

Answer: C Section: 9.1 Learning Objective: 9.1

30) The ____________ marketplace is similar to the B2C model and the key mechanism is ______ auctions. a. Buy-side; forward b. Buy-side; reverse c. Sell-side; forward d. Sell-side; reverse

Answer: C Section: 9.3 Learning Objective: 9.3

33) For most industries, pens and paper are a(n) material. a. Direct b. Horizontal c. Indirect d. Vertical

Answer: C Section: 9.3 Learning Objective: 9.3

36) _______ is legal. a. Cybersquatting b. Distributing software c. Domain tasting d. Tax evasion

Answer: C Section: 9.4 Learning Objective: 9.4

37) As of mid-2016, ___________ states impose sales taxes on online purchases. a. 10 b. 25 c. 45 d. 50

Answer: C Section: 9.4 Learning Objective: 9.4

2) In ____________ organizations, both the product and delivery agent are digital. a. Brick-and-mortar b. Bricks-and-clicks c. Clicks-and-mortar d. Pure-play

Answer: D Section: 9.1 Learning Objective: 9.1

20) ___________ is the main drawback to e-commerce. a. Availability b. Convenience c. Cost d. Security

Answer: D Section: 9.1 Learning Objective: 9.1

3) If you purchase a book from Amazon to read on your Kindle, this is an example of ______. a. Brick-and-mortar b. Bricks-and-clicks c. Clicks-and-mortar d. Pure-play

Answer: D Section: 9.1 Learning Objective: 9.1

9) ______________ is where manufacturers or retailers sell directly to customers. a. Affiliate marketing b. Bartering online c. Electronic tendering system d. Online direct marketing

Answer: D Section: 9.1 Learning Objective: 9.1

21) An electronic ____________ is a web site that represents a single store. a. Center b. Mall c. Shop d. Storefront

Answer: D Section: 9.2 Learning Objective: 9.2

25) A __________ is an electronic billboard with a major disadvantage being _______. a. banner; users often block them b. banner; viewers often ignore them c. pop-up ad; users often block them d. pop-up ad; viewers often ignore them

Answer: D Section: 9.2 Learning Objective: 9.2

29) For e-tailers, _______ is the easy part of B2C e-commerce. a. collecting payment b. delivering orders c. getting returns d. taking orders

Answer: D Section: 9.2 Learning Objective: 9.2

31) A major method of procuring goods and services in the buy-side model is the ______ auction. a. Backward b. Forward c. Onward d. Reverse

Answer: D Section: 9.3 Learning Objective: 9.3

38) The Alibaba Group does NOT provide _________ services. a. B2B b. B2C c. C2C d. G2C

Answer: D Section: 9.4 Learning Objective: 9.4