Class - Chapter 12

Internet Surveys should probably remain active for a minimum of ---- hours (Ch 12)

12

Internet surveys probably should remain active for a minimum of _____ hours. (Ch 12)

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analyze data

All of the following are stages in the selection of a sample EXCEPT _____.

census

An investigation of all the individual elements that make up a population is called a(n)_____.

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used? (Ch 12)

Cluster sample

When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to _____. (Ch 12)

Define the target population

online panel

Janet has agreed to participate in online research studies. She signed up to receive emails inviting her to participate in various applied research studies, such as the one that asked her questions about dinner preparation. Janet is part of a(n) _____.

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample? ( Ch 12)

Judgement Sample

All of the following are advantages of quota sampling over probability sampling EXCEPT ____. (Ch 12)

Lower error

Claire has agreed to participate in surveys online. Every few weeks, she is sent an email requesting her to participate in an online survey. What did Claire do to become involved in these research studies? (Ch 12)

Opted in

In which type of sampling does every element in the population have a known, nonzero probability of selection? (Ch 12)

Probability sampling

Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame? (Ch 12)

Sampling frame error

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____. (Ch 12)

Simple random sampling

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure? (Ch 12)

Snowball sample

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution? (Ch 12)

Systematic sampling error

convenience sample

When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, this represents what type of sample?

judgment sample

Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____( Ch 12)

census

Which sampling technique is an economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements? (Ch 12)

cluster sampling

When a researcher uses students to participate in a study because he has easy access to them, what type of sampling procedure does this represent? (Ch 12)

convenience sample

A stratified sample in which the sample size for each stratum is allocated according to analytical considerations is called a(n) _____. (Ch 12)

disproportional stratified sample

if a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list. (Ch 12)

fifth

Which of the following refers to any complete group whose members share some common set of characteristics? (Ch 12)

population

A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.( Ch 12)

proportional stratified sample

The difference between the sample result and the result of an accurate census is called _____. (Ch 12)

random sampling error

A(n) _____ is a subset, or some part, of a larger population. (Ch 12)

sample

A list of elements from which the sample may be drawn is called a _____. (Ch 12)

sampling frame

When a researcher wants to study the members of the American Marketing Association and selects a sample from its membership list, the membership list is an example of a _____. (Ch 12)

sampling frame

Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents? (Ch 12)

snowball sample