CMJN final SG

Know the definition for the visual theory of omniphasism

A Gut reaction to an image. Williams Theory of Visual Communication is Omniphasism, which combines reason and intuition into a balanced whole

Consistent event planners create routines

Be Consistent, create routines. Be Decisive, give direct and clear explanations and deadlines and don't let it slide when people don't meet those deadlines and anticipate the unexpected (Ex: Jenna and Barbara Bush Event), and be the closer, stay with the project until it is completed and don't leave any detail to chance

Read the first two paragraphs under the heading The Rise of Film Schools to understand more about the era in which film began to be studied on pg. 352

Film was under rated in the early 1900's and film majors were seen as uncritical unless there was a need for new blood in the film industry. This later changed in the 1960's when more universities started offering more and more film courses and majors.

MTV was THE predominant channel throughout the 90s that all other channels were competing with

First reality television show "The Real World". Teen dramas made their debut and were a huge success (Beverly Hills 90210). Sex was shown, talked about, disputed and this became the focal point of television

Know the lists of social media sites associated with these four categories on pg. 78 - social networking sites, microblogging sites, photo sharing sites and video sharing sites

social networking sites - Facebook, LinkedIn, Google+, CafeMom, Gather, Fitsugar microblogging sites - Twitter, Tumbler, Posterous photo sharing sites and video sharing sites - Flikir, Instagram, Pinterest, YouTube Vimeo, Viddler

Know the definition of public relations as listed on the right side of pg. 7 (the pull-out definition)

"Public relations is the management of communication between an organization and its publics"

Mosaic logic asserts that television bombards us with changing bits of information that we are responsible for cognitively reassembling, therefore television encourages sensory involvement - pg. 286

...

Know the 5 Best Practices for Social Media Platform Marketing as listed on pgs. 91-92 (know the list) as well as knowing specifically what monitoring metrics is referring to in relation to retweets, favorites, sharing, etc. on pg. 91

1. Develop clear objectives 2. Understand and monitor metrics 3. Know the audience 4. Communicate with your audience in the most appropriate way 5. Keep search in mind Monitoring metrics in relation to retweets, favorites, sharing, etc. is a way to track who, why, and how someone reacts to content.

Myths of social media marketing

1. It's just a fad (FB, Twitter and LinkedIn are the top 3 platforms for markets, sometimes appearing in a different order -2015 study) 2. Social media is for younger demographics 3. There is no return on investment 4. It isn't right for certain businesses 5. It's new (the tech is new "er", the principle behind it is not) 6. It's too time consuming 7. It's free

Know the three things that should be assessed in terms of the technical aspects related to the visual design/image - just be familiar with the list

1. Light 2. Recording Medium 3. Presentation of the Work

Know the 5 traditional characteristics of mass media

1. Media messages are a form of communication 2. The source is often a large, complex organization with a profit orientation oEven some websites themselves are profit-oriented 3. Receivers usually are oAnonymous to both the senders and other receivers oAre out of each other's physical presence 4. Mass communication is indirect, with limited feedback 5. REQUIRES technology to create, send, receive messages

Know the order of planning a campaign

1.Set goals, timetables, budget 2.Set creative strategy 3.Contingency planning (what to do when something goes wrong) 4."Sell" the plan to the client

Know the 4 forms of comedy listed on the slide

1.Silent comedy 2.Slapstick comedy (comic misunderstandings and physical tough housing 3.Romantic comedy 4.Screwball comedy (combination of romantic and slapstick)

Know the 4 areas listed under determine strategies

1.Social media should not be an isolated part of the strategy but should fit with the overall goals 2.What was learned from the listening stage (helps narrow your target audience) 3.Which social media platforms are most viable 4.Best Practices (don't reinvent the wheel)

Know when HBO first premiered

1986

Understand that journalists try to reach the largest possible audience with their message whereas PR practitioners segment audiences to reach a more specific target audience with their message

A Journalist's objective is to provide information to the public/citizens. PR practitioner also provides information but wants to change the publics' opinions or beliefs about that particular organization. Journalists try to reach the largest audience. PR practitioners segment the audience and target specific groups. Journalists uses limited media to reach the audience. PR practitioners may use multiple channels/media in order to reach their stakeholders.

Understand that a PR practitioners job involves restricting informal channels of communication occurring in a public way

A PR practitioners job is to try to keep a lid on the informal channels getting out of control internally. - why a person was let go -personnel issues in general -private lives of employees A PR practitioners job is also to try to restrict informal channels speaking on behalf of the organization in a "public" way-limits on who can speak to the media-limits on what people can post (Apple employee fired after daughter posted something on a new release of the I-phone)-speaking events on behalf of the organization restricted

Understand the different types of campaigns listed

A Public awareness campaign (simply making publics aware) Public information campaign (awareness plus considerably more follow-up information - EX: Flint Water Crisis) Public education campaign (in which publics are willing to apply the information to their daily behavior) Reinforcement campaign: strengthen attitudes and behaviors of publics who already support the client Change campaign: attempting to change the attitudes and/or behaviors of publics who disagree with the client

Know the definition of hegemony

A Synonym for authority. The strategies and structures through which the dominant ideology maintains its authority

Understand ways PR practitioners anticipate a crisis

A The practitioner must monitor all of the issues that face the client, and determine which ones are likely to raise dissent Imagine the worst: what is the worst crisis the client/organization could face? Plan materials needed to respond to the crisis: •Detailed descriptions •Current policy statements •List of personnel involved (both crisis team and affected people)

Know that preparation is the most vital aspect of event planning and that it should be the daily mantra of all event planners

A preparation is the key to many things. It is the daily mantra to the event planner. Event planners know when to push and when to let certain things go.

Know the following definition of a social network site on pg. 79

A social network site is an online service on which members can establish relationships based on friendship, kinship, shared interests, business advantage or other reasons.

Know what SKAM Austin is

A teen drama that mirrored real life at a high school in Texas' capital. The show was based off a Norwegian show that means "shame", caused a lot of drama and was somewhat like a real Riverdale. Was made to "build (teenagers') self-esteem so that they are capable of being their own individuals, and making decisions on their own."

Know the assembly phase as described on pg. 21

Also known as the postproduction phase (if something goes wrong, some may promise to "fix it in post"). Putting everything together that the editor has been overseeing and cutting.

Know the common themes of the film noir genre

Black film (somewhere at night) •Dark and twisted - underworld of American pulp fiction •Violate traditional narration stylistic practices of film and create uncomfortable and disturbing anxiety for viewers •Popular in France and in foreign countries, before becoming popular in Hollywood •Common themes - forbidden subjects, detective hero, verbal wit •Representation of women in film noir is always as subject of desire which often makes them the victims

Know the following terms as described in the closer look chart at the top of pgs. 22-23: casting director, concept artist, lead man, scenic artist

Casting director - member who searches for and auditions performers for the film, and suggests actors for leading roles and character parts. He or she may also cast extras. Concept artist - designer who creates illustrations of the settings and costumes that the director has in mind for the film. Lead man - member of the set crew responsible for tracking down various props and items if décor for the set Scenic artist - member of set crew responsible for painting surfaces of set

Understand how the growing use of social media often creates a PR crisis at any moment in time

Challenges and threats to that image/reputation inevitably occur with the growing global economy means that threats can arise from anywhere (EX: BREXIT) and the growing use of social media means that unsuspected challenges can arise at any time (EX: Justine Sacco's Tweet)

Know what controlling publics, responding to publics and creating mutually beneficial relationships between the client and its publics each mean

Control publics: direct what publics think or do in relation to the client's needs Respond to publics: react to the issues, problems, needs of publics on behalf of the client (Chemical Weapons Incinerator) Achieve mutually beneficial relationships between the client and the publics: nurture and build a good relationship between clients and its publics

Read the three paragraphs under the heading The Roger Corman School to get more of sense of the rise of exploitation films and genre films during the 1970s based on a lot of Corman's work on pg. 355

Corman was the reason many big-name actors today got their start, such as Peter Fonda, Jack Nicholson. He worked for AIP (American International Pictures) and was able to generate many stars and proteges through his films.

when dealing with difficult people the first rule of thumb is to ignore

Dealing With Difficult People... Ignore, Ignore, Ignore or until you can't ignore. Steer the Conversation and don't Emotionally Engage, when All Else Fails, say something

Know the one topic that doesn't get addressed often, and if it does it is done quickly and never comes up again, when it comes to sitcoms

Death and true hard times are rarely features in this genre

Understand George Gerbner's cultivation analysis theory related to TV viewing

Developed by George Gerbner in the 1960s. •Depending on TV consumption patterns, viewers cultivate perceptions of the world that are consistent with TV depictions o Occurs slowly, over time o "heavy viewing" o Mainstreaming o Resonance o "mean world syndrome"

Know the definition of new media on pg. 278

Digital information and telecommunication systems, including networked computing and mobile telecommunication.

Understand distribution in the film industry as explained in the first paragraph under the heading Distribution: The Center of Power on pg. 34

Distribution companies form the core of economic power in the commercial film industry. Filmmakers need them to circulate their work; exhibitors need them to supply their screens.

Know effects research, uses and gratifications research and cultural studies research as explained on those two slides

Effects research: what the media do to us. Effects research: media → individual Uses & Gratifications research: how we use the media U&G research: individual/society → media Cultural Studies research: the interrelationship between media and cultural values and attitudes. Cultural studies: media ↔ individual/society Cultural studies research focuses on the interrelationship between media and society. Its concentrates primarily on social power and the ways in which power structures are communicated and maintained (leaving out the repaired and transformed aspect from James Carey definition)

Know what Paul Denino is famous for

He is famous for being a vlogger, he videos his life and by doing this his impact is great on many factors. Even walking into a restaurant and being told to leave, the reviews for the restaurant plummet on Yelp in minutes because of his influence on his audience.

Know that one of the major strengths of humor is the power it has to be persuasive

Humor, like Confidence, can be learned. Lead by comic example, make fun of yourself, humor fosters a sense of being in it together, humor is all in the timing, humor can be persuasive.

Know the ways sound works in film

It engages a power sense mode, it elicits emotion, the lack of sound in a film can be disturbing (Coen brothers "no country for old men")

Defining Mass Visual Media Design - know that mass media visual design is an intentional form of communication

Mass Media design is intentional communication •Messages that are sent and received via the visual channels of o Media Art o Media Design o Film o Computer-Generated Graphics

Definition of mass media/mass communication (these two terms mean the same thing and are used interchangeably)

Mass communication is a powerful and pervasive mode of communication, and in modern societies, the media are important social institutions that reflect and affect the values and behaviors of large segments of the population.

Hegemonic media messages are thought to keep powerless groups from making their ideas known - pg. 283

Media messages keep powerless groups from making their ideas known

Know what frames are as described in the first paragraph under the heading illusion machines on pg. 10

Movies consist of frames or parts of the picture/story that make the whole. This tricks our eyes so we don't perceive the separate frames.

Know the following on the list on that page: (PR rules)

PR puts its clients first, must use scientific public opinion research. Performance of PR practitioners should be measured by ethics. PR practitioners must communicate between the client and the public.

Know the uses for newspapers, magazines, radio and television listed on pg. 289

Newspapers - use to pass time, find mundane information, keep in touch with events, identify self as reader. Formats encourage: focus on single events, avoidance of detail, interest in crises and dramatic events Magazines - use to pass time, find detailed information, gain access to valued subgroups Radio - used to pass time, find mundane information, regulate moods, ease loneliness. Formats encourage: conservatism, apathy, venting of emotion (through talk radio)

Know that hierarchy/chains of command are the most formal channels of how information should flow within an organization

Normal channels are structured chains of command (hierarchy) recognized by the organization, the PR practitioner is a part of that chain of command. CEOs/CFOs often have administrative assistants sending out messages on their behalf within the organization. PR comes in to deal more with event planning related to the organization (internal org. comm; Ex: Frank Bruni canceling his speech).PR also comes in to handle and make comments on behalf of the organization to the media (external org. comm; Ex: Frank Bruni canceling his speech)

Read the three paragraphs under the heading Back in Time to understand more about what was occurring in 80s film on pg. 365

Nostalgia for the 1950's, grease and back to the future both became popular in the 80's for their past ways and futuristic view. The new movies of the 80's had music from the 50's and 60's that gave them more appeal to teens who were rediscovering this music. Movies were now being used to attract certain people and groups to them.

Know the name of the company this article is about "The Negatives of PR and Dirty Spin" Reading

Oakbay Investments

Understand the role of the management function of public relations on pg. 8

PR involves consoling, problem solving and the management of competition and conflict. PR is most effective when it is a strategic and integral part of decision making by top management.

Know the role of the producer, director and editor as shown in the diagram at the top of pg. 50

Producer - apart of the preproduction phase. Conducts research, writing, law and ethics, budgets, scheduling, and production and management. Director - apart of the production phase, visualization, interpretation, selection, visual and sound integration, graphics, lighting, casting, blocking, rehearsing, recording and airing Editor - apart of the post-production, offline, online, titles, visual effects, narration, sound effects, sweetening, integration, distributing

Know the approaches to production - realism, modernism and postmodernism - and some specifics about each approach as described on pgs. 59-61

Realism - creates and sustains an illusion of reality. Modernism - often calls attention to forms and techniques themselves. They fail to create a realistic world that is familiar, recognizable, and comprehensible. Post modernism - Digital technologies coincides with postmodern films, means "after" or "beyond" modernism. Allows the artist to express the purity of the artistic form.

Know the definition of the obstinate audience theory on pg. 282

Receivers were viewed as creative consumers who sought out media messages according to their own needs and interpreted messages in their own ways

staying calm in high-stakes situations shows that you are assertive

Staying calm is assertive, this often takes practice. Control your temper, avoid drama and don't create it and when things get especially tense, shift into neutral with facial expressions and tone of voice. You can't control everything and accepting that helps you shrug more things off

Know the four media functions listed in that table on pg. 280

Surveillance - the gathering and dismissing of information Correlation -the analysis and evaluation of information Cultural transmission - the education and socialization of receivers Entertainment - the presentation of escapist material that provides enjoyment and gratification

When an e-mail is sent on behalf of the organization, language that reflects the organizations key policies and values is critical to include

The PR practitioner has to stress the importance of anything that is sent by anyone within the organization should be considered public domain (i.e. before you hit send would you be embarrassed if the e-mail were forwarded or released to the public at large). Language, word choice and words that reflect the organizations policies and key values are critical when sending an e-mail

Know that completely filling out your profile gets you displayed in more search results if you are using social media as a tool to market yourself - pg. 93

The better the profile, the better the chances of you being employed...

Definition of Film Editing

The coordinating of one shot within the next often where the desired shots focus on connecting the end of one shot to the beginning of another

Definition of Film Narration

The flow of story information in order to achieve the desired effects

Definition of Film Form

The overall system of relations that we can perceive among the elements in the whole film

Know the most notable feature of the horror genre

The intended emotional effect on the audience

Know the definition on this slide of Public Relations Practitioner

The public relations practitioner serves as an intermediary between the organization that he or she represents and all of that organization's publics

Know the definition of production

The stage of the production process during which production materials and equipment are set up and sounds and images are actually recorded

Know the stages of the screenplay as described in paragraph 3 on pg. 16

Treatment, a synopsis of the action. Then one or more full-length scripts; and final version, the shooting script

During the first few years of television predictions were made that television would prove to be the end of both the newspaper industry and the motion picture industry

Was predicted to be the end of newspapers and motion pictures, but the biggest impact was on radio. Radio declined in programming and news content because of television.

Know public relations spin as explained on pg. 11

Was restricted to what often were considered the unethical and misleading activities and tactics of political campaign consultants. Today, however, the media widely use the term to describe any effort by an individual or organization to interpret an event or issue according to a particular viewpoint. On occasion, however, spin can lead to a question of ethics, which is highlighted in the Ethics box below.

One consequence of social media has been the blurring of lines between business relationships and personal relationships - pg. 82

With everything being in the public eye, it is hard not to expect scrutiny of personal actions recorded online

Bo Burnham's latest film "Eighth Grade" explores the downside and anxiety created by social media

Yup... it does that

Know how audiences resist mass media influence as listed on pg. 283

elective processing, conducting oppositional readings, using media for individual gratification

Know the terms single-camera production, multiple-camera production, studio production and location production as described in the last paragraph on pg. 47 through where that paragraph ends at the top of pg. 48

single-camera production - using one camera multiple-camera production - more than one camera studio production - shot in studio location production - shot on location

Know the 4 things on that slide about what PR practitioners do and how each of those things differ from each other (they can all be part of an overall PR campaign but each of the 4 is its own -entity).

•Event Planning: planning activities or events that will promote attention for an individual, organization, event, etc. (EX: KD Princess Party, Hudson Family Foundation Concert) •Publicity/Press Agent: placing information into a news medium, usually through the use of press releases (ability to control information about person, event, etc.) •Marketing: promoting a product or idea in which its value is the focus of attention •Merchandising: focuses on the presentation and packaging of a product; creating and managing the image of the product, person, idea; naming

Know the issues related to Facebook's recent PR crisis

•Exploitation of Facebook Data by the political consultancy group Cambridge Analytica •Russian meddling in the 2016 election •Uptake in viral hoaxes and propaganda

Know titles of production crew members

• Director of Photography • Lighting Director • Camera Operator • Art Director • Technical Director • Editor • Audio or Video Engineer

Know what information is helpful to gather to identify a target audience

•Demographics (age, gender, race, socioeconomic status, education level) •Lifestyles (middle to upper class targets) •Media Use o Internet Use Behaviors o Mobile Use Behaviors

Understand the various roles of the public relations practitioner as listed on pg. 4 (there a quite a few - just know them more in list format)

•Draft press releases and contact people in the media who might print or broadcast their material •Arrange and conduct programs to maintain contact between organization reps and the public •In government they may be called press secretaries and keep the public informed about the activities of agencies and officials. •In large organizations, the key PR executives are often VP and may develop overall plans and polices with other executive departments •May deal with all aspects of the job if they represent an individual or small organization •Must show creativity, initiative, and good judgement

Know the elements of the western genre

•Emerged in the early history of cinema •Common themes include: restoration of social order, revenge or retribution, gun fights, saloon and American frontier setting •Early westerns - stagecoach, John Wayne films •Middle stage - Clint Eastwood/ dirty harry •Later stages -current movies (re-make of True Grit)

Know that framing here refers more to video work (not still photography) and know the definitions for each term listed on the slide

•Essential Area - the recording area within the camera frame •Lookspace - frame area in front of an on-screen performer who is looking at an off-screen object or person •Walkspace - additional space left in the frame for the person to move into •Headroom - space above the person's head within the frame

Know the Facebook facts listed on this slide

•Facebook is the biggest social media company •Facebook is also the biggest social media advertising platform •Facebook is the biggest data tracker - i.e. Facebook gives users birthday reminders and quick bursts of quantifiable attention in exchange for private data on the user - this is how digital marketers target products we will likely buy, our ideologies and which political candidate we are likely to vote for and some are, in turn, exploiting that data •Facebook has more than 2 billion users •Zuckerberg built the company in 2004 •For years its motto had been: "Move fast and break things."

Know the differences in graphics, animation and special and visual effects

•Graphics - digitally created or physically created that help establish the time, place or mood •Animation - the depiction of imaginative worlds through the use of graphics •Special and Visual Effects - a specialized area of production that used to be highly laborious and quite expensive but now quite possible for even the lowest budgets through inexpensive digital image-processing programs (think of your I-pads and I-phones). Special effects were traditionally things like explosions or ghosts appearing, etc. whereas today we see all of the computer-generated graphics more from the framework of "visual" effects. More specifically, special effects today are defined as elements that can be taped during the production whereas visual effects are added in the post-production phase.

Know the 4 modes of film production listed

•Large-scale production (I.E. studio filmmaking) - big budget films with studio backing. •Exploitation production - small budgets where people have numerous jobs ($100,000 or less to make the film) and they don't enter the theatrical market. •Independent - also low-budget, but these are seen as more artistic (indie)and therefore sometimes do make it to the theater (a lot of big-name actors like to experiment with independent films) •Small-scale production - very few people work on the film and sometimes it's just one person doing all the technical and production work

How does a PR crisis go from bad to worse

•Minimize the importance of the event (failure to perceive it as a true crisis) •Fail to communicate effectively or in a timely manner •Mislead or lie to stakeholders •Shift blame •Fail to take responsibility •Perceive news media as "the enemy" •Continue to thank people for their patience but people can't see improvements (Ex: Subway renovations in New York)

Know the four definitions on this slide - ratings, share of audience, coverage and viewers per household

•Ratings - percentage of households viewing a TV program at one time •Share of audience - percentage of TV sets in use tuned to a program •Coverage - percentage of TV households that could receive a program (EX: Ellen and Friends wedding) •Viewers per household

Know the ways in which those characteristics have changed over time: namely that any person can now be the source of a message as well as the shift of mass communication being a direct form of communication with unlimited feedback

•Receivers can be o Known to the individual based on profile name and info. o Trolls •Still often not in each other's physical presence •Mass communication has become a form of direct communication with unlimited feedback

Understand media effects research as it is addressed in this particular slide

•Started in 1927 with the Payne Fund Studies o20 different studies oMovies were the #1 form of mass entertainment at the time oBut it was also a time of considerable social and cultural change in the U.S. (after World War I) oIntended to find out how movies affected adolescents Resulted in the "magic bullet" or "all powerful media" theories oAnd how adolescents used movies Provided early indications of how the media were used for entertainment and information