COM231 - Chapter 10

What are the four objectives of a speech introduction?

Get the attention and interest of your audience, reveal the topic of your speech, establish your credibility and goodwill, and preview the body of the speech

What are four tips for your conclusion?

Keep an eye out for possible concluding materials, conclude with a bang, not a whimper, don't be long winded, and work it out in detail and practice

What are six tips for your introduction?

Keep your introduction relatively brief, be on the lookout for introductory materials as you do your research, be creative, don't worry about exact wording until finished the body of the speech, work out introduction in detail, and when you present the speech don't start talking too soon

What is a preview statement? Why should you nearly always include a preview statement in the introduction of your speech?

Preview statement is a statement in the introduction of a speech that identifies the main points to be discussed in the body. Previewing the body of the speech helps the audience listen effectively and provide a smooth lead into the body of the speech.

What are the seven methods you can use in the introduction to get the attention and interest of your audience?

Relate the topic to the audience, state the importance of your topic, startle the audience, arouse the curiosity of the audience, question the audience, begin with a quotation, and tell a story

Why is it important to establish your credibility at the beginning of your speech?

So that your audience knows how and why you are qualified to speak on a topic

What are four ways to reinforce the central idea when concluding the speech?

Summarize your speech, end with a quotation, make a dramatic statement, and refer to the introduction

What are two ways you can signal the end of your speech?

Through the use of verbal cues such as "In conclusion" and through your manner of delivery

What are the major functions of a speech conclusion?

To let the audience know you are ending the speech and to reinforce the audience's understanding of, or commitment to, the central idea

Crescendo Ending

a conclusion in which the speech builds to a zenith of power and intensity

Dissolve Ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement

Metatorical Question

a question that the audience answers mentally rather than out loud

Preview Statement

a statement in the introduction of a speech that identifies the main points to be discussed in the body

Credibility

the audience's perception of whether a speaker is qualified to speak on a given topic

Goodwill

the audience's perception of whether the speaker has the best interests of the audience in mind