COMM CH 10

How have scholars extended Ong's studies to current ways that technology impacts culture?

INCLUSION OF THE CULTURE OF NEW MEDIA

_________ is/are created by connecting with people online across geographic barriers in order to gather, connect, and relate to people who share our interests, beliefs, and ideas

VIRTUAL COMMUNITIES

What communication tradition comes after the Oral Tradition but before the invention of printing?

WRITTEN

Computer-mediated communication (CMC) experienced in real time is more realistic because it better mimics face-to-face communication.

TRUE

Marshall McLuhan predicted many of the technologies we use today long before they were created.

TRUE

Punctuation constitutes one of the ways you can give off nonverbal cues online.

TRUE

Screen names can be used to portray facets of ourselves.

TRUE

The development of the written/print tradition allowed for the ability to share information with a mass public.

TRUE

Lorenz owns a growing bakery in the historic district of his town. He contacts Jake, a social media specialist, to talk about how he can create a social media presence to help promote his business. Although the conversation begins with a discussion of Lorenz's business needs, Lorenz tells Jake he wants to do more than simply post photos and publicize his services. He is passionate about historic preservation and would like to incorporate his thoughts about the historic district into his social media strategy. He is a strong writer and an amateur photographer. Which of the following social media tool would best meet Lorenz's personal and business objectives?

A PERSONAL WEBSITE

Human communication facilitated by a wide range of new media technologies such as Snapchat, email, and message boards is known as ______.

COMPUTER MEDIATED COMMUNICATION

Luis is completing his degree in commercial art. For his final portfolio, he is required to create a website and at least two social media pages. As an artist, Luis will communicate his personality and sense of style through digital media while sharing samples of work he completed during college and at an internship for an advertising firm. Which characteristic of new media is best illustrated by Luis's portfolio?

CREATIVE

Match the description with its correct term. contains all the information in the world occurs immediately, with no delay reinvention of physical space

CYBERSPACE REAL TIME VIRTUALITY

The New Media Tradition is also called the ______

DIGITAL TRADITION

What technological tradition marked the beginning of the First Media Age?

ELECTRONIC

Secondary orality is when a culture has no knowledge of communication technology beyond the spoken word.

FALSE

Chloe is a high school student, and Jeannette, her mother, is a teacher at Chloe's high school. During a casual conversation one evening, they come up with an idea for a blog that gives both sides of the educational perspective - the teacher's and the student's. The blog is a big success, and Chloe and Jeannette attract thousands of readers and commenters. They even land an interview on the local morning news. Which aspect of new media does the story of Chloe and Jeannette's blog best represent?

MANY SPEAKING TO MANY

Which of the following social media tools allows for the user to share specific aspects of their self as well as being able to share information about academic, business, and advocacy topics that are important to them?

PERSONAL BLOGS

Jared is a Marine who completed two tours of duty in Afghanistan. He uses Facebook to stay in touch with those with whom he served, along with family and friends from high school and previous jobs. His profile photo is his official military portrait, but he shares photos taken on cell phones during his service overseas, as well as photos of his wife and three children. He follows some celebrities and political figures and uses Facebook as his news source, choosing the ones he trusts and finds most incisive and accurate. Which characteristic of new media is illustrated by Jared's Facebook page?

PERSONALIZED

The Internet allows the consumer to become the ______.

PRODUCER

Where does the most significant area of identity development online likely happen?

SOCIAL MEDIA

Match the description of a new media experience with an example of that experience. many speaking to many two way communication democratizing retaining individuality

TWITTER INSTANT MESSAGING POLITICAL BLOGS INSTAGRAM

According to Marshall McLuhan's Classical Medium Theory, media consist of ______

THE SYMBOLIC ENVIRONMENT OF ANY COMMUNICATIVE ACT

In the Electronic Tradition (first media age), news and information were released ______

THROUGH A HIGHLY CENTRALIZED PRODUCTION

Odetta is staying with her grandchildren, Evan and Stella, in their home while their parents are on a cruise. The first night alone with the children, Evan asks if they can watch a movie together. Odetta tells Evan and Stella that when she was their age she had to go to a movie theatre and pay money to see a movie. "Every time?" asks Stella. Odetta laughs and explains that people didn't watch movies over and over because they did have to pay every time. "I didn't know that!" says Evan. "I've seen Star Wars like a hundred times! Think how much that would cost!" What characteristic of new media does this scenario illustrate?

flexible