CONS final pt.2

Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?

utilitarian

A component of the ABC model of attitude is ___________

-all of the above -behavior -affect -cognition

The __________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message

peripheral

What is this marketing strategy that drives Jake's impulsive buying at the last minute of shopping

point-of-purchase stimuli

The _________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead

low involvement

____A____ refers to the intangible asset that one has gained through social achievements, such as prestigious education, occupation, and social reputation. Consumers who have similar levels of ___A____ often form an exclusive membership where they share their common interest in a particular consumption style, such as collecting arts and luxurious leisure activity. These particular consumption styles then become a _____B_____ which differentiates their standard of favorites and hobbies from ordinary consumers

A. Social capital B. Taste culture

Luxury designer handbags and prestige cars can function as a ___A__ which can show off the user's wealth and social class. For example, luxury brands, Chanel and Gucci, have a high level of ____B_____, which indicates the brands' ability to signal their users' social status. Using this, some consumers enjoy __C____, by showing off their purchase of luxury products to others

A. Status signal B. Brand prominence C. Conspicuous consumption

People and institutions that teach the ways of culture are called

Acculturation agents

Anna is a millionaire but she is constantly stressed and unhappy despite her wealth. Anna is experiencing ___________

Affluenza

This is the lasting general evaluation pf people, objects, ads, or issues that influences consumers decision making. A consumer can have a positive or negative _______ toward a particular brand or product

Attitude

Vicky is one of those "Target moms", she always goes to target when shopping for her children, and gets a frap at Starbucks at the front of the store. She recently joined an instagram group "Alabama target moms, where she and other similar Target moms share stories, pictures, and know how about shopping at Target. Which of the following terms is least relevant to describe Vicky's story?

Avoidance group

___________ theory assumes that when consumers get exposure to two cognitive components that are inconsistent with each other, that arrises ______, which motivates consumers to take actions ti resolve it

Cognitive dissonance

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called

De-ethnicitization

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory. which stresses that each participant gives something to the other and hopes to receive something in return

Exchange

Buying decisions that are made with little or no conscious effort are called __________

Habitual

Japan is very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a __________ culture

High-context

_________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision

Information search

Sending women's apparel catalogs in the mall to the Baby Boomer generation is an example of marketers trying to target a specific _______ of consumers

Subculture

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs.

Non-compensatory rule

________ is the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally

Power distance

The psychological dimensions of time or how it is experienced is an important factor in what mathematical study

Queuing theory

____________ refers to consumers' tendency to positively evaluate the quality of the people who stand up and reject the social norms and customs. When consumers see that one person is breaking the rule, they tend to admire that person as a confident, courageous person

Red sneakers effect

Dick's sporting goods created a "price match guarantee" as a response to consumers who come into the store to browse products and then purchase the product for a cheaper price online. This explains what type of consumer behavior

Showrooming

_________ theory posits that consumers tend to assess new info about a particular brand or product based on what they already know or feel, such as their beliefs, social norms, and customs

Social judgment theory

__________ refers to the passage of individuals from one social class to another

Social mobility

Sending women's apparel catalogs in the mail to the baby boomer generation is an example of marketers trying to target a specific __________ of consumers?

Subculture

Which of the following theories measures attitude toward the act of buying rather than only the attitude toward the product itself?

The theory of reasoned action

Subscription retailers, or box retailers, offer a periodic delivery of a curated box of merchandise to customers upon a flat-rate subscription fee. Popular examples include Birchbox, Stitch Fix, and Trunk Club. This new business model is becoming increasingly popular by releasing modern consumers'___________, by saving their time in searching for new products and making shopping trips to brick-and-mortar stores

Time poverty

Which of the following general attitude function is most closely related to the basic principles of reward and punishment?

Value-expressive function

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called _______

a fear appeal

Marketing campaign from Verizon aimed to convey a message that they provide greater wireless coverage compared to their major competitor, AT&T. What is the most relevant term for this marketing strategy

comparative advertising

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________

credibility and atractiveness

Dimensions we use to judge the merits of competing options are called _________

evaluative criteria

Consumers who refuse to sacrifice style, but achieve it on a budget are called __________

frugalistas

A tendency for people to marry in a social class simialr to their own is called __________-

homogamy

________ thoery proposes that consumers generally percieve relations amoung different attitude objects, and when those relations are not at the ________ state, they try to modify their attitudes toward one of the objects to remain at the ______ state

self-perception theory