Consumer Behavior Exam 3 Review

What strategies do marketers employ to optimize the effectiveness of advertisements?

they structure commercials according to viewing situations they incorporate social consumption themes into commercials

Which is the best example of an independent source of information search? a) dad b) friends c) memory d) consumer reports e) salespeople

Consumer Reports

Which of the following is not an external source of information search? a) memory b) friends and family c) consumer groups, paid professionals, and govt agencies d) sales personnel and advertising e) inspection and product trial

Memory

Which decision rule is being used when a consumer chooses a brand based on the best performance on the most important attribute? a) conjunctive b) disjunctive c) elimination by aspects d) lexicographic e) compensatory

Lexicographic

"you go buy coke from vending machine, buy you don't have the right change" represents which category and dimension of situation? a) antecedent states/purchase b) antecedent states/task definition c) social surroundings/usage d) physical surroundings/usage e) usage/temporal

antecedent states/purchase

Consumers will continue to search for information...

as long as costs of search are less than benefits

Purchase of which product typically represents high social risk and high economic risk for consumers? a) deodorant b) business suit c) socks d) wine for personal use e) computer

business suit

Which decision rule is being used when a consumer chooses a brand because it meets their minimum requirements on all attributes?

Conjunctive

During information search, consumers look for.... a) evaluative criteria b) alternative solutions to the problem c) performance of solutions on evaluative criteria d) all of the above e) inert sets

All of the above

Which of the following is a way to reduce post-purchase dissonance after purchase? a) increasing the desirability of the brand purchased b) decreasing the desirability of rejected alternatives c) decreasing the importance of the purchase decision d) reversing the purchase decision e) all of the above

All of the above

Which of the following is an evaluative criterion for a retail outlet? a) location b) size c) store brands d) advertising and specials e) all of the above

All of the above

Which of the following is one of the components of physical surroundings? a) color b) aromas c) music d) crowding e) all of the above

All of the above

which of the following is not a dimension of store image? a) merchandise b) service c) clientele d) physical facilities e) all of the above

All of the above

T/F the way an individual perceives their feelings and situation to be at the present time is known as one's desired state.

False - one's actual state

t/f a repeat purchase decision is a type of nominal decision in which the consumer believes all the brands within a given product category are about the same, but attaches a relatively high importance on the product category or purchse.

False - they attach a relatively low importance on the product category or purchase

Nominal decision making is also referred to as __________.

Habitual decision making

"you are watching a movie and the theater is freezing" represents which category and dimension of situation? a) communication/usage b) communication/task definition c) social surroundings/usage d) physical surroundings/usage e) usage/temporal

Physical surroundings/usage

_______ occurs when there is a discrepancy between the desired state and the actual state.

Problem recognition

What are the stages of the consumer decision process (in order)?

Problem recognition, info search, evaluation, purchase, post-purchase

Which is the best example of high involvement purchase? a) susan bought a new car b) susan bought a new pair of shoes c) susan bought some gum d) susan bought HEB 2% milk

Susan bought a new car.

A consumer is shopping for a party dress and visits several stores. after trying on many dresses, she finally says "this is it!" this is an example of a) rational choice b) attribute-based choice c) attitude based choice d) affective choice e) decision choice

affective choice

Which of the following is often used as a surrogate indicator for social status? a) price b) country of origin c) brand name d) all of the above

all of the above

Which of the following tends to increase the likelihood of post-purchase dissonance? a) irrevocability b) importance c) choice of difficulty d) consumer anxitey e) all of the above

all of the above

a problem which a consumer is aware is

an active problem

A consumer is shopping for a party dress. she compares each dress by price, brand, fabric, and fit. this is an example of a) irrational choice b) attribute based choice c) attitude based choice d) affective choice

attribute based choice

what is the major task dichotomy used by marketers

between the purchases for self-use vs gift giving

Which of the following is a product characteristic affecting consumer information search? a) time availability b) differentiation c) pleasant surroundings d) number of alternatives e) physical/mental energy

differentiation

Satisfaction results from

expectations and perceived performance

Physical functioning of a product is

instrumental performance

limited decision making

involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation.

which is the best example of consummatory motive?

juan is eating a salad because he enjoys the combination of flavors and textures.

Which of the following would tend to decrease information search? a) plenty of time available b) wide price range c) high knowledge and experience with product d) large number of alternatives e) pleasant surroundings

large number of alternatives

Nominal decision making tends to be associated with

low levels of purchase involvement

Which of the following is not a dimension of store image? a) merchandise b) service c) clientele d) multi-channel marketing e) all of the above

multi-channel marketing

Another term for habitual decision making is

nominal decision making

What are the three types of consumer decision making

nominal, limited, extended

Which of the following is a market characteristic affecting consumer information search? a) time availability b) purchase for self c) pleasant surroundings d) number of alternatives e) physical/mental energy

number of alternatives

the target market's perception of all the attributes associated with a retail outlet is called

outlet image

Which of the following is not one of the four broad categories of situation? a) usage b) physical surrounds c) communication d) disposal e) Purchase

physical surrounds

The first stage of the decision process is called the

problem recognition

Which is the best example of a repeat purchase nominal decision? a) shoes b) car insurance c) milk d) puffs with lotion e) computer

puffs with lotion

the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is

purchase involvement

a socially defined occasion known as _______ situation triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning.

ritual

Which dimension of store image involves layaway plan, sales personnel, and returns?

service

Which of the following are usually purchased using limited decision-making? a) milk b) house c) toothpaste d) computer e) shoes

shoes

brands carried exclusively in a given store are called

store brands

is the reason the consumption activity is occuring

task definition

The inept set is...

the brands for which consumers will not process or accept positive information even if readily avaiable.

switching costs involve

the costs of finding, evaluating, and adopting another solution

Just noticeable difference is

the minimum amount that one brand can differ from another, with the difference still being noticed

What is atmospherics?

the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

the motivation to resolve a recognized problem depends on

the relative importance of the problem and the magnitude of the discrepancy between the desired and existing states.

Which of the following is not one of the five dimensions of situation? a) social surrounds b) temporal perspectives c) antecedent states d) usage e) task definition

usage

Omni channel shopping is

utilizing multiple retail channels simultaneously

Which of the following does not represent one of the five dimensions of situation? a) you ask a salesperson if the dress you tried on makes you look fat b) the mall is decorated for christmas c) you have a headache d) you just got paid e) you are in a hurry

you ask a salesperson if the dress you tried on makes you look fat.

Which of the following represents one of the four broad categories of situation? a) you ask a salesperson if the dress you tried on makes you look fat b) the mall is decorated for christmas c) you have a headache d) you just got paid e) you are in a hurry

you ask a salesperson if the dress you tried on makes you look fat.

Which of the following is an example of e-waste? a) you throw away your McD's bag when you are finished with your big mac. b) you throw away your old phone when you get a new one c) you recycle aluminum cans d) you throw your empty bottle in the recycle bin e) you litter

you throw away your old phone when you get a new one