Consumer Behavior Final

The Content of Consumer Socialization consist of three categories:

1. Consumer skills: this includes the knowledge of concrete skills like budgeting, purchasing, and product evaluation 2. Consumption-related preferences: how they react to and evaluate certain products and their biases towards them 3. Consumption-related attitudes: reaction to overall market stimuli such as stores and advertisements

Which of the following is a key aspect regarding consumer behavior?

All of the above... organizations are applying theories and information about consumer behavior on a daily basis, it is often necessary to conduct research, consumer behavior is a complex and multidimensional process, and marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

Compared to prior generations, characteristics of Gen Xers do not include which of the following...

Digital Natives

Consumer problems arise in specific situations and the nature of the situation influences the resulting consumer behavior. Give me an example of a consumer problem that the Generation X consumer may face and a company that has found a way to satisfy that problem with there product or service?

Generation X consumers are facing a slight gender role reversal, in which 20% of women are now making more money than their spouse. This means more women are becoming business professionals and entering the workforce. To accommodate this need, there are now online companies (MM LaFleur) that allow you to input your clothing preferences and they will curate a wardrobe for you, sending it right to your door. These were created to save the modern working woman's time and decision-making efforts.

What does CRM stand for?

cause related marketing

What are some Environment-Oriented Values according to the text?

cleanliness, risk taking/security, admire/overcome nature

Regional subcultures arise as a result of which of the following:

climate conditions, natural environments, and resources.

The process of describing and explaining the attitudes, values and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

cohort analysis

The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

customer socialization

Green marketing is best described as...

developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product.

Prescribing a society's relationship to its economic and technical as well as its physical environment describes which of the following...

environment-oriented values

According to the text, how would you describe external influences? Give a real life example.

external influences are anything outside of ones self that impact ones behaviour and decisions - examples, culture, subculture, demographics, social status, reference groups, family, and marketing activities. An example of an external influence is a reference group like family or friends - although they do not control your specific behaviour, their decisions and opinions deeply affect the way you choose to live your life.

T/F: A traditional family is a married-couple family household with at least one child under the age of 18 who is a stepchild.

false

T/F: According to the text, market segmentation is a very small market that differs from the larger population.

false

T/F: Gerontographics has identified five segments of the mature market.

false

T/F: Identifying causes in need is one of the four steps of market segmentation.

false

T/F: Internal Influences: Culture, Demographics and social stratification, Ethnic, religious, and regional subcultures, Families and households, and Groups

false

T/F: The African-American market is an older market (47% are over 30 years old, and 20% are over 50 years old).

false

T/F: There are three basic approaches to measuring social status.

false

T/F: today, women influence 85% of all vehicles sold.

false

Types of households include which of the following:

family household.

Which of the following is NOT an application of consumer behaviour?

human resource management

A parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement.

instrumental training

According to the text, which of the following is not mentioned as one of the things used by firms to influence consumers.

none of the above

Social rank can be described as the following:

one's position relative to others, also referred to as social class and social standing.

The numerous values that differ across cultures and affect consumption are...

other-oriented, environment-oriented, and self-oriented values.

Demographics are comprised of which of the following...

population and size (A+D)

What are some Self-Oriented Values according to the text?

sexual abstinence/indulgence, immediate/postponed gratification, religious/secular

The rise of social media has...

shifted power from marketers to consumers, and helped marketers like CVS listen and adapt to consumers in real time.

A segment of a larger culture whose members share distinguishing values and patterns of behavior...

subculture

What is the definition of consumer behavior according to the book?

the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

T/F: (CRM) is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

true

T/F: A generation or age cohort is a group of persons who have experience a common social, political, historical, or economic environment.

true

T/F: A social class system is a hierarchical division of society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles. "Pure" social classes do not exist in the US or most other industrialized societies.

true

T/F: Applications in consumer behavior include: marketing strategy, regulatory policy, social marketing, and informed individuals.

true

T/F: Compared to prior generations, characteristics of Baby Boomers include: Higher income, higher education, More tech savvy, Defining retirement differently.

true

T/F: Compared to prior generations, characteristics of Gen Yers or Millennials include: Higher education level than the previous generation, Factors they believe make their generation unique, Known as Digital Natives, Music and pop culture, Tolerance.

true

T/F: Cultural values are widely held beliefs that affirm what is desirable.

true

T/F: Culture is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

true

T/F: Gender roles in the US are shifting, with both genders making many purchase decisions.

true

T/F: Hispanic teens are often bicultural—acculturating by adding a second culture; not replacing their first culture.

true

T/F: House Hold Life Cycle: the purchase and consumption of many products are driven by the HLC, with each stage posing unique problems and opportunities.

true

T/F: Lifestyle is how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them.

true

T/F: Market strategy is the answer to the question: how will we provide superior customer value to our target market?

true

T/F: Men are increasingly shopping for household and other products traditionally purchased by females, and females are shopping for "masculine" products such as lawn mowers and power tools.

true

T/F: Self-concept is the totality of an individual's thoughts and feelings about oneself.

true

T/F: Symbolic needs include: status, identity, and group acceptance.

true

T/F: The Asian Market has an estimated purchasing power of $713 billion and is expected to grow by 37% by 2018.

true

T/F: The book identified six basic approaches that individuals use to resolve purchase conflicts.

true

T/F: market segmentation involves 4 steps.

true