Consumer behavior quiz

DEPTH INTERVIEWS, IN-DEPTH INTERVIEWS

A lengthy nonstructured interview between a respondent and a highly trained interviewer

TARGET MARKET

A specific group of consumers that an organization selects as the focus of its marketing plan

RELIABILITY

A study is said to have ____________if the same question asked of a similar sample, produce the same findings

ENVIRONMENTAL

Consumption behaviors may be viewed against the framework of individual and __________________ determinants

DEMOGRAPHIC SEGMENTATION

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

POSITIONING

Developing a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization in general

MARKET SEGMENTATION

Dividing the consumer market into domestic users and foreign users is an example of_________

SURVEY/SURVEY METHOD

Getting public opinion through a representative sample, a written questionnaire or personal interview could do it

COMPLEMENTARY GOODS

Good purchased along with

BEHAVIORAL

If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?

RESEARCH OBJECTIVES

It is an explicit outcome that a person or system wishes to accomplish

EXPERIMENTATION, EXPERIMENTAL, EXPERIMENTATION METHOD, EXPERIMENT

It is the most highly formalized method used by the researcher to discover the cause and effect more particularly to determine the effect of an independent variable on a dependent variable

WAREHOUSE RETAILERS

Landers belong to what type of retailers

PRODUCT SPECIALIZATION

Making a particular product and sell it to variety of segments

ACCESSIBLE

Market segments that can be effectively reached and served are ________

CATALOGUE/BROCHURE

Offer a list of goods and services on usually with photos, its description and corresponding prices

THINKER/THINKERS

One of the VALS(Values, Attitudes, and Lifestyles) types has members who are motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. These are categorized by VALS as ________

SELECTIVE SPECIALIZATION

Select a number of segment and appeal to them with different products

DEPARTMENT STORES

Sell a wide range of merchandise arranged by category into different section of physical retail space

DIFFERENTIATED, DIFFERENTIATED MARKETING STRATEGY, DIFFERENTIATED TARGETING STRATEGY

Targeting two or more market segments, and delivering a different marketing program to each, would be a ______ targeting strategy

DURABLE/DURABILITY

The attribute of of effective segment that focus on the segment stability and capacity to continue

NEED IDENTIFICATION/RECOGNITION

The first step in buying process

RETAIL

The sales of commodities from a single point of purchase

DATA ANALYSIS

The step-in research that digests and summarizes collected data

PROJECTIVE TECHNIQUES

These techniques determine the covert or unconscious aspects of behavior

SECONDARY DATA

This data support the researchers study

COGNITION/COGNITIVE

This involved processing information, thinking and interpretation of stimuli

CONCENTRATED STRATEGY or SINGLE SEGMENT STRATEGY

This strategy is for smaller companies with limited resources

MECHANICAL OBSERVATIONAL RESEARCH

This type of research makes use of electronic device to record consumer behavior

RELATIONSHIP MARKETING

Transpire when firms make an effort to interrelate with their customer on a routine basis

MOBILE RETAILER

Uses a smartphone platform to process retail transaction

GEOGRAPHIC

When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing?

INDIVIDUAL MARKETING

________________ is tailoring products and marketing programs to the needs and preferences of individual customers