Consumer behavior quiz
DEPTH INTERVIEWS, IN-DEPTH INTERVIEWS
A lengthy nonstructured interview between a respondent and a highly trained interviewer
TARGET MARKET
A specific group of consumers that an organization selects as the focus of its marketing plan
RELIABILITY
A study is said to have ____________if the same question asked of a similar sample, produce the same findings
ENVIRONMENTAL
Consumption behaviors may be viewed against the framework of individual and __________________ determinants
DEMOGRAPHIC SEGMENTATION
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
POSITIONING
Developing a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization in general
MARKET SEGMENTATION
Dividing the consumer market into domestic users and foreign users is an example of_________
SURVEY/SURVEY METHOD
Getting public opinion through a representative sample, a written questionnaire or personal interview could do it
COMPLEMENTARY GOODS
Good purchased along with
BEHAVIORAL
If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?
RESEARCH OBJECTIVES
It is an explicit outcome that a person or system wishes to accomplish
EXPERIMENTATION, EXPERIMENTAL, EXPERIMENTATION METHOD, EXPERIMENT
It is the most highly formalized method used by the researcher to discover the cause and effect more particularly to determine the effect of an independent variable on a dependent variable
WAREHOUSE RETAILERS
Landers belong to what type of retailers
PRODUCT SPECIALIZATION
Making a particular product and sell it to variety of segments
ACCESSIBLE
Market segments that can be effectively reached and served are ________
CATALOGUE/BROCHURE
Offer a list of goods and services on usually with photos, its description and corresponding prices
THINKER/THINKERS
One of the VALS(Values, Attitudes, and Lifestyles) types has members who are motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. These are categorized by VALS as ________
SELECTIVE SPECIALIZATION
Select a number of segment and appeal to them with different products
DEPARTMENT STORES
Sell a wide range of merchandise arranged by category into different section of physical retail space
DIFFERENTIATED, DIFFERENTIATED MARKETING STRATEGY, DIFFERENTIATED TARGETING STRATEGY
Targeting two or more market segments, and delivering a different marketing program to each, would be a ______ targeting strategy
DURABLE/DURABILITY
The attribute of of effective segment that focus on the segment stability and capacity to continue
NEED IDENTIFICATION/RECOGNITION
The first step in buying process
RETAIL
The sales of commodities from a single point of purchase
DATA ANALYSIS
The step-in research that digests and summarizes collected data
PROJECTIVE TECHNIQUES
These techniques determine the covert or unconscious aspects of behavior
SECONDARY DATA
This data support the researchers study
COGNITION/COGNITIVE
This involved processing information, thinking and interpretation of stimuli
CONCENTRATED STRATEGY or SINGLE SEGMENT STRATEGY
This strategy is for smaller companies with limited resources
MECHANICAL OBSERVATIONAL RESEARCH
This type of research makes use of electronic device to record consumer behavior
RELATIONSHIP MARKETING
Transpire when firms make an effort to interrelate with their customer on a routine basis
MOBILE RETAILER
Uses a smartphone platform to process retail transaction
GEOGRAPHIC
When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing?
INDIVIDUAL MARKETING
________________ is tailoring products and marketing programs to the needs and preferences of individual customers
