consumer behavior quiz 3

By altering the stimuli, what was Umpqua Bank ultimately hoping to achieve? A. Alter customers' views of financial transactions B. Change its stagnant decor C. Differentiate its bank from other banks D. Alter customers' perceptions of the banking experience

Alter customers' perceptions of the banking experience

Which of the following is most likely to contribute to the adaptation process of Umpqua's new sensory marketing campaign?

Exposure

Umpqua implemented all the changes seen in the flagship Roseburg branch in an attempt to become "the world's greatest bank." Which of the following would accurately describe this type of marketing?

Sensory marketing

By understanding how consumers felt and thought about competing banks, Umpqua was able to create an effective _________________.

positioning strategy

When Umpqua Bank altered the interior of its flagship redesigned branch in Roseburg, Oregon, it attempted to alter all of the following stimuli except________.

taste