Consumer Behavior Quiz part 1

Which of the following is true of the relationship between consumers' perceptions and their expectations?

Consumers tend to perceive products and product attributes according to their own expectations.

Which of the following is NOT an implication of the JND for logos?

Marketers should always try to cross the JND and make dramatic changes.

Your interpretation of visual and sensory input about polo shirts may be different from your classmate's because perception is ________.

Subjective

The point at which a person can detect a difference between "something" and "nothing" is that person's ________ for that stimulus.

absolute threshold

Two people driving together may spot a billboard at different times. This means they have different ________.

absolute thresholds

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway tunnels in between stations, and featured on doctor's examination tables are examples of ________.

ambush marketing

As sensory input ________, our ability to detect changes in input or intensity ________.

decreases; increases

The minimal difference that can be detected between two similar stimuli is called the ________.

differential threshold

Weber's law states that ________.

the stronger the initial stimulus, the greater the second stimulus must be to exceed the JND

Individuals act and react on the basis of ________, not on the basis of ________.

their perceptions; objective reality

When a product is ________, memory of the ________-related attributes increases.

scented; non-scent

John drives by the same billboard every day on his way to work. He has seen the billboard so many times, that he no longer notices it. This is an example of ________.

sensory adaptation

Some TV ads change sensory input by using silence or louder sounds in their ads to generate attention. This is a form of advertising used in order to overcome ________.

sensory adaptation

Products, packages, brand names, advertisements, and commercials are examples of ________.

stimuli

A stimulus may be too faint or brief to be consciously seen or heard, such as a deeply embedded or a very briefly flashed image, but may still be perceived by one or more sensory receptor cells. This is called ________.

subliminal perception

Which of the following is true of JND?

Increasing prices below consumers' JND is likely to go unnoticed by consumers.

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is known as ________.

Perception

________ can simply be described as "How we see the world around us."

Perception

________ is/are the immediate and direct response of the sensory organs to stimuli.

Sensation

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

get used to their ads