consumer behavior test 1

green marketing

(1) developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product; (2) developing products that have a positive impact on the environment; or (3) tying the purchase of a product to an environmental organization or event.

market segmentation steps

1. Identifying product-related need sets 2. Grouping customers with similar need sets 3. Describing each group 4. Selecting an attractive segment(s) to serve

different types of households

1. household 2. family household 3. non family household

different types of reference groups

1. membership (primary vs. secondary) 2. strength of social tie (strong vs. weak) 3. type of conflict (direct vs. indirect) 4. attraction (dissociative vs. aspirational

household lifecycle (traditional)

1. people married by their early twenties 2. couple had several children 3. their children grew up and started their families 4. the original couple retired 5. the male would eventually die 6. a few years later the female would die

dynamically continuous innovation

Adoption of this type of innovation requires a moderate change in an important behavior or a major change in a behavior of low or moderate importance to the individual.

family household

One having at least two members related by birth, marriage, or adoption, one of whom is the householder (householder owns or rents the residence).

what is consumer behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

generational cohorts

a group of persons who have experienced a common social, political, historical, and economic environment

non family household

a householder living alone or exclusively with others to whom he or she is not related

market segmenting

a portion of a larger market whose needs differ from the larger market

which of these categories is not part of the content of consumer learning?

a. consumer skills b. learning skills c. consumption related preferences d. consumption-related attitudes e. all of these are correct B. LEARNING SKILLS

A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.

a. its role of price in purchase decisions b. the types of advertising themes used c. the complexity of decision rules used in purchase decisions d. the diffusion of internet shopping e. none of these choices are correct B. THE TYPES OF ADVERTISING THEMES USED

discontinuous innovatiton

adoption of this type of innovation requirers major changes in behavior of significant importance to the individual or group

continuous innovation

adoption of this type of innovation requires relatively minor changes in behaviors that are unimportant to the consumer

what is a brand community

brand communities can add value tho the ownership of the product and build intense loyalty. when a consumer becomes part of a brand community, remaining generally requires continuing to own and use the brand. this can create intense brand loyalty and identification

household

consists of all the people who occupy a housing unit (a house, apartment, group of rooms, or single room designed to be occupied as a separate living quarters)

types of innovations

continuous, dynamically continuous, discontinuous

demographics

describe a population in terms of its size, structure, and distribution

While Katie and Matthew are the children in the family, they do influence the alternatives considered for their family's summer vacation. What role do Katie and Matthew play in this family decision?

influencers

cause related marketing

marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause

what Is mature market and how is it used for strategy?

pre-depression, depression, baby boom gerontographics has identified the following four segments of the mature market: - healthy indulgers - ailing outgoers - health hermits - frail recluses

norms

rules that specify or prohibit certain behaviors in specific situations

_____ is done to enhance the welfare of individuals or society without direct benefit to a firm

social marketing

a segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n)

subculture

culture

the complex whole that includes knowledge, belief, art, law, morals, customs. and any other capabilities and habits acquired by humans as members of society

family decision making process

the process by which decisions that directly or indirectly involve two or more family members are made

group

two or more individuals who share a set of norms, values, or beliefs and have certain simplicity or explicit defined relationships to one another such that their behaviors are interdependent

cultural values

widely held beliefs that affirm what is desirable