Consumer Behaviour Exam 3
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A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving? A) Extended problem solving B) Limited problem solving C) Habitual problem solving D) Recognition problem solving
A) Extended problem solving
________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state. A) Information search B) Evaluating alternatives C) Evaluating of evoked set D) Problem recognition
C) Habitual problem solving
Decisions driven by our emotional responses to a product are called ________. A) affective B) habitual C) cognitive D) compensatory
B) Limited problem solving