Controllable and Uncontrollable factors
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Design
Controllable
Features
Controllable
Location of where the product will be sold
Controllable
Price of the product
Controllable
Quality
Controllable
The way you communicate to buyers ie advertising and sales.
Controllable
Who buys the product
Controllable
Who sells the product
Controllable
Firm
Product
4ps
Product, Place, Price, Promotion
Climate
Uncontrollable
Competition
Uncontrollable
Cultural/ethnic factors - religion and beliefs of people
Uncontrollable
Economy - the wealth produced through the making of goods and services.
Uncontrollable
Laws
Uncontrollable
Politics
Uncontrollable
Social Values
Uncontrollable
Technology
Uncontrollable
demographic factors ( the people in your community eg rich or poor)
Uncontrollable
