Course 2 Quiz 8

Blind ads are legal in California ? A. True B. False

Answer : B, False .

The 'I' in the acronym ADIA refers to ? A. Intelligence B. Investment C. Integration D. Interest

Answer : D, Interest .

Specific advertising is also known as ? A. Institutional advertising B. Conversion advertising C. Brand advertising D. Operational advertising

Answer : D, Operation advertising .

An advertisement can generate interest in a property by which of the following ? A. Allowing the buyer to imagine enjoying the benefits of the property. B. Allowing the buyer to estimate the amount of expenses the property will demand. C. Allowing the buyer to understand the key features of the property. D. Allowing the buyer to recognize the demand for the property.

Answer: A, Allowing the buyer to imagine enjoying the benefits of the property.

Stated income is no longer used by lenders in the loan approval process ? A. True B. False

Answer: A, True

A real estate licensee may have their license suspended for false advertising ? A. True B. False

Answer: A, True .

Advertisements cannot make false promises ? A. True B False

Answer: A, True .

An agents license number must be included on their business cards ? A. True B. False

Answer: A, True .

Buyers typically make decisions based on emotion rather than logic ? A. True B. False

Answer: A, True .

Which of the following acronyms can be used as a guide to effective advertising ? A. PETE B. AIDA C. CARE D. CATTLE

Answer: B, AIDA .

AN ad for real property placed by a real estate broker that does not indicate that the advertiser is a broker and does not include the name of the broker and telephone number is known as ? A. Open ad B. Blind ad C. Specific ad D. Institutional ad

Answer: B, Blind Ad .

The 'D' in the acronym AIDA refers to ? A. Demand B. Desire C. Down payment D. Direct

Answer: B, Desire .

An ad can create desire by appealing to the ? A. Logic of of purchasing a property . B. Senses and emotions of a prospective buyer. C. Attention of a prospective buyer. D. General public.

Answer: B, Senses and emotions of a prospective buyer.

Advertising by a real estate broker may be considered institutional or ? A. Special B. Specific C. Individual D. Proprietary

Answer: B, specific .

This occurs when an agent advertises a property with the intention of showing another property to perspective buyers. A. Dual Advertising B. Blind advertising C. Bait and switch D. Open advertising

Answer: C, Bait and switch

Which of the following is a federal prohibition on discrimination in sale, rental, financing, or appraisal of housing on the basis of race, color, religion, gender, national origin, handicap, of familial status . A. Civil Rights Act of 1866 . B. Civil Rights Act of 1964 C. Civil Rights Act of 1968 D. ADA

Answer: C, Civil Rights Act of 1968.

A real estate licensee cannot include which of the following information in their advertisements ? A. the property description . B. The property address . C. Financial terms or offers. D. The agent's name and contact information.

Answer: C, Financial terms or offers.

What type of advertisement is used to sell an individual property ? A. Social advertising B. Conversion advertising C. Specific advertising D. Institutional advertising

Answer: C, Specific Advertising

Which of the following is an example of a keyword an agent can use in an advertisement ? A. Spacious B. Contemporary C. Newly Constructed D. All Of The Above

Answer: D , All The Above .

According to HUD, the mention of which of the following is considered discriminatory advertisements ? A. National origin B. Religion C. Race D. All The Above

Answer: D, All The Above

An agent can use which of the following to advertise their services and brand themselves ? A. Billboards B. Press releases C. Specialty gifts D. All The Above

Answer: D, All The Above

according to TILA , and advertisement for a loan must include which of the following ? A. The terms of the loan payment B. Down payment requirements C. The APR of the loan D. All The Above

Answer: D, All The Above

Which are of the following expenses are paid by the agent ? A. Marketing expenses B. Links to information C. neighborhood demographics D. All The Above

Answer: D, All The Above .

Which of the following features allows an agent to include their listings on their own website ? A. A loan qualifier B. Links to information about local schools C. Neighborhood demographics D. All The Above

Answer: D, All The Above .

An advertisement for a property that does not identify the agent or broker marketing the property is known as marketing the property is known as a ? A. Conversions ad B. Bait and Switch C. Open ad D. Blind Ad

Answer: D, Blind ad .

Institutional advertising is primarily used for ? A. Institutional advertising B. Conversion advertising C. Brand advertising D. Operational advertising

Answer: D, Branding Purposes.

The purpose of advertising is to communicate the ________ of the property through the property's features ? A. Benefits B. Interest C. description D. Desire

Answer: D, Desire .

The truth-in-Lending Act is also known as ? A. California Lending Act B. Fair Housing Act C. Deceptive Trade prevention D. Regulation Z

Answer: D, Regulation Z .

Bait and switch ads are legal in California ? A. True B. False

Answer: False .