CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning)
When was the acronym CRM officially established?
1995
SAP, Oracle, and JD Edwards are companies that influenced the development of ERP. What is an example of a company that didn't?
Apple
What future advancement would work towards a hands free ERP system?
Artificial Intelligence
What is not true of CRM?
CRM is meant to manage relationships between employees
What about implementation projects is NOT true?
Customization decreases the time it takes to implement
ERP, ERP-II, and extended ERP are a three generations of ERP. What is not a generation or ERP?
ERP-III
The Kestnbaums pioneered database marketing which paved the way for CRM. True or false?
False
The purpose of CRM is to:
Manage relationships with future customers
Which company developed the first ERP system to function over the internet?
Netsuite
Extended ERP helps with:
Scheduling and forecasting, capacity planning and e-commerce, warehousing and logistics
SaaS ERP is very attractive for which size companies?
Small and midsized businesses
Who makes sure that ERP systems are properly configured and connected to the plant floor?
Systems integrators
Artificial Intelligence may be an addition to ERP in the future. True or False?
True
Implementing ERP usually requires changes in existing business processes. True or False?
True
Is hiring a project manager essential for implementing effective customer relationship management? True or False?
True
The three main types of CRM are operational, analytical, collaborative. True or False?
True
Who can NOT use CRM?
customers
what is the biggest concern for organizations interested in cloud ERP solutions?
data security
Where did ERP originate?
in manufacturing
What is NOT a negative effect of customer relationship management?
increase in profit
What is the most expensive part of software customization?
integrations
CRM can help you with everything EXCEPT:
receive promotions
What are benefits of CRM?
reduces cost and time, improves handling of leads
