Cruises
Which cruise companies are part of the Carnival Corporation?
-Carnival Cruise Lines -Holland America -Princess -Costa -Windstar -Seabourn
Classic Open-Ended Questions to Ask the Client
-How do you picture this cruise in your mind? -Describe your typical vacation experience -What do you enjoy doing on vacation? -What is the best travel experience you've had? -What did you do on your last vacation? -Do you want this vacation to be similar or different from your previous vacations? -What was your worst experience on vacation?
Cruise reference materials for agents
1) Brochures 2) CLIA 3) OAG Cruise and Shipline Guide 4) Official Cruise Line Guide
Ship Personnel
1) Captain -master of the ship -responsible for guiding and directing the ship, the officers and the crew 2) Chief Engineer -supervises the engine crew 3) Cruise Director -supervises the activities and entertainment on board the ship 4) Purser -a ship's officer who is like a business manager -their office acts as a general inquiry bureau that arranges shore excursions and land transport, will hold valuables, cash travelers cheques, etc. 5) Steward/Stewardess -any crew member that acts in a passenger service capacity -deck, cabin, dining steward 6) Maitre D' -arranges table reservations and supervises the dining room
Most Popular Cruise Itineraries
1) Caribbean a) Western (MIA/FLL-CZM-GCM-OCJ-MIA/FLL) b) Eastern (MIA/FLL-SJU-STT-SXM-MIA/FLL) c) Southern (SJU-SXM-SLU-BGI-AUA-SJU) 2) Mexican Riviera a) LAX-SJD-MZT-PVR-ACA-LAX 3) Alaska 4) Mediterranean
Factors That May Influence a Client's Perception of Service On Board a Ship
1) Crew Nationality -can reflect the cultural style and cuisine served on the ship 2) Space Ratio -determines how much room a passenger has on a ship -calculated by dividing the GRT by the Maximum Passenger Capacity 3) Passenger to Crew Ratio -an excellent measure of service -calculated by dividing Maximum Passenger Capacity by the # of Crew Members 4) Amenities and Activities -cooking seminars, magrodomes to cover open areas, etc.
Features to emphasize when selling a cruise
1) Entertainment 2) Dining 3) Pampering 4) Ports of Call and Activities
3 Key Advantages to Selling a Cruise
1) High Commission 2) Minimal Paper Work 3) High Repeat Clientele
Reservations and Ticketing
1) Identify agency and counsellor 2) Request -ship -dates -port of embarkation 3) Category of cabin 4) Client info 5) Meal sitting 6) Special requests *add a Bon Voyage gift?
Accommodation On Board a Ship
1) Inside Cabin -located in the interior of the ship -no window or porthole -least expensive 2) Outside Cabin -located on the outside hull of the ship -window or porthole -mid-range price 3) Suite -located on the outside hill of the ship -located on upper decks -usually have either a veranda or balcony -larger, often with a separate living area -most expensive
Factors That Influence The Cost of a Cruise
1) Quality of the Ship -premium vs standard -deluxe vs ultra deluxe 2) Season and Itinerary -high vs low season -common vs exotic itinerary 3) Duration and Length -3 or 4 nights vs 7-14 nights -World Cruise 4) Cabin Selected -inside vs outside -standard vs suite -location on the ship (upper vs lower deck, amidship vs fore/aft) The most cost effective cruise: -on a standard cruise line -during low season -on a popular itinerary -for a shorter duration -in an inside cabin on a lower deck
Today's Marine Transportation
1) ferries 2) river cruises/canal barges 3) freighters 4) sail ships 5) yachts 6) houseboats 7) cruise ships
Cruise Ship Safety
1) intense baggage and cargo screening 2) passenger list/identification 3) restrictive access to sensitive areas (bridge, engine room) 4) 300 foot separation zone between vessels 5) passenger visual ID system 6) inspections for underwater explosives 7) security personnel are former military 8) firefighters are on board 9) life boat drills and muster stations 10) enhanced surveillance and extra cameras
Common Ship Facilities
1) medical clinic 2) pools 3) health club 4) shops 5) restaurants 6) photo gallery 7) show room
Stabilizers
A set of underwater fins or vanes attached to the hull controlled by a gyroscope which lessen a ship's tendency to roll from side to side in heavy seas
Sitting
A set time for breakfast and dinner; cruise lines normally offer 2 times to choose from (early - 6 and late - 8)
Tender
A small vessel used to carry passengers between the ship and the shore when the ship is anchored at sea
Knot
A unit of speed meaning 1 nautical mile (6,080 feet) per hour
Porthole
A window in the ship's hull
Quay
A European word for a pier or wharf
Log
A daily record of a ship's speed and progress
Colours
A flag or insignia showing a ship's nationality
Bon Voyage Gift
A gift requested by a travel agent and provided by the cruise line paid for out of the agent's commission
Manifest
A list or invoice of a ship's passengers, crew and cargo
Fathom
A measurement of water depth equal to 6 feet
Bulkhead
A partition or wall dividing the ship into cabins
Free Port
A port or place free of customs duty and most customs regulations
Deck Plan
An overview diagram illustrating cabins and public room locations in relation to each other
CLIA
Cruise Lines International Association -educational training and promotional front for the cruise line industry -gives accreditation -ACC Accredited Cruise Counsellor -MCC Master Cruise Counsellor
GRT
Gross Registered Tonnage -a commonly used designation of a ship's size in volume not weight
Tipping Guidelines
In USD Waiter -$2.50-$4.00 per person per day Busboy -$1.25-$2.00 per person per day Steward -$2.50-$4.00 per person per day Purser -never
NCF
Non-Commissionable Fee -extra fees over and above the basic cruise rate that commission cannot be charged on
Embark
To go aboard a ship to begin a voyage
Disembark
To land or go ashore from a ship
Windward
Towards the direction from which the wind is blowing
Leeward
Towards the sheltered side of the ship away from the wind
TSS
Turbine Steam Ship
TS
Twin Screw
Inclusions and exclusions in the cost of a cruise
Usually Included -accommodation -meals -entertainment Sometimes Included -airfare -transfers Typically Not Included -port taxes -gratuities -shore excursions -alcohol and soft drinks -personal services (laundry, spa and hair)
Single Chare
When a single traveler pays a double rate on the basis of sharing a cabin with a matched passenger
Bridge
Where the captain and officers navigate and steer
Captain
The master of the ship who is responsible for guiding and directing the ship, its officers and crew
Aft
The rear of the ship
Starboard
The right side of the ship when facing towards the bow
Dock
The same as a berth, pier or quay
Helm
The ship's entire steering mechanism
Galley
The ship's kitchen
Nautical Mile
6,080 feet; 15% longer than a land mile (5,280 feet)
MS
Motor Ship
MTS
Motor Turbine Ship
MV
Motor Vessel
SS
Steam Ship
STR
Steamer
Amidship
The central part of the ship midway between the bow and the stern
Stern
The extreme rear of the ship
Bow
The forward extremity of a ship
Fore
The forward part of the ship
Stateroom
The passenger's sleeping quarters (a.k.a. a cabin)
Cabin
The passenger's sleeping room (a.k.a. a stateroom)
Myths/Misconceptions and Recommendations
1) Seasickness -take medication -explain stabilizers -put client amidship on a low deck (more stable) -cruise in calmer waters (Caribbean) 2) Expensive -emphasize inclusions and the selling value compared to an ITC -focus on popular itineraries -look at older ships -book an inside cabin -put a limit on the on board charge card 3) Boredom -on board activities -evening shows -social component -ports of call -show client a daily activity log 4) Formality -choose a casual cruise line -2 formal nights (Captain's Gala and Farewell Dinner) are optional -buffet instead of table service -explain the dress code and its history -explain that brochures can be misleading 5) Older Clientele -explain that it used to be like that but not any more -select a cruise line with a younger profile -emphasize activities offered 6) Regimentation -explain options, variety and choice -offer "Freestlye" cruising -"Do it all or nothing at all" 7) Confinement -pick a ship with a larger space ratio -choose an outside cabin -suggest a larger ship -emphasize activities 8) Other Misconceptions a) ship safety b) general knowledge c) limited time in port d) too much food e) forced socialization
Types of Cruises
1) Short Cruises -from 3 days to 2 weeks -appeal to the mass market, first time travelers and the budget conscious -Caribbean, Mexico, Alaska 2) Intermediate Cruises -from 15 days to 24 days -appeal to travelers with more time and money, and those who enjoy the cruise lifestyle -Caribbean, Mediterranean, Panama Canal, Hawaii 3) Long Cruises -more than 25 days -upmarket clientele and older travelers with lots of time -South Pacific, Mediterranean, Scandinavia and Russia, Asia, Around the World 4) River Cruises and Canal Barges -casual, relaxing and scenic -Seine, Rhine, Danube, Volga, Nile, Amazon, Thames 5) Freighters -out of the ordinary -travels must have time and flexibility -for the budget conscious, young or adventurous -no service or amenities 6) Ferries -transportation only -point to point -usually less than a day 7) Repositioning Cruises -a point to point cruise where a cruise line moves its ship from one area to another -good prices and selloffs -not overly crowded -Alaska to Mexico -Caribbean to Mediterranean
Common Ship Areas
1) Sun Deck -top of the ship -pools 2) Promenade Deck -3/4 of the way up the ship -high traffic area -shopping area -purser's desk -running track -library and internet cafe -public rooms and louges -atrium -reception -restaurants -theatre
Cruise Brochure Contents
1) Table of contents 2) List of cruise lines and their fleet 3) Cruise itineraries 4) Ship profiles 5) Cost guidelines 6) Deck plans 7) Port and shore excursion information 8) Terms and conditions
History
1775 -cargo and freight ships 1800s -sailing ships, clippers and steamships -freight and point to point travel -90% steerage class (immigrants and slaves) -10% high paying passengers 1875 -White Star Ocean Liners -passenger vessels that follow a fixed route on a fixed schedule 1912 -Titanic disaster (April 14, 1912) 1920s-1930s -increase in Atlantic passenger crossings -Queen Mary, QE I and QE II -World Wars and Great Depression -3 classes of service -Cabin Class -highest class; wealthy and elite passengers -Tourist Class -small cabins, basic amenities, commoners and servants -Steerage Class -separate part of ship; immigrants and slaves 1950s-1960s -Jet Age -Cunard ended Canadian service -ships couldn't compete with airlines, so they started competing with hotels -"Being Here is All the Fun" 1960s-1970s -elimination of classes -tourist market -reconstruction of ships -seasonal itineraries 1973 -Bob Dickinson joined Carnival -Fun Ship concept -cruises packaged as ITCs -activities, budget price, extensive advertising
Berth
A bed in a cabin OR a space a pier for a ship to dock
Inside Cabin
A cabin with all interior bulkheads and no windows or portholes
Outside Cabin
A cabin with an exterior picture window or porthole
Wake
A trail of agitated water left behind a ship in motion
Steward
Any crew member who acts in a passenger service capacity
Registry
The country under whose laws the ship and its owners are obliged to comply
Port
The left side of a ship when facing towards the bow -even numbered cabins are usually on the port side
Gangway
The opening in the ship's side and the ramp by which passengers embark and disembark
Trade Winds
Winds blowing from a westerly direction towards the equator