CSIS 1010 Chapter 7

While using apps, users spend about 75% of the time on just ________ of them. A. 2 B. 3 C. 4 D. 10

B. 3

Which of the following is the leading mobile retailer in the United States? A. Walmart B. Amazon C. Google D. QVC

B. Amazon

Which of the following accounts for the most mobile ad spending? A. Display ads B. Search engine advertising C. Video ads D. SMS text messages

B. Search engine advertising

Google uses which of the following to build a global database of wireless access points and their geographic locations? A. E9-1-1 B. Street View cars C. iBeacons D. BLE

B. Street View cars

On average, users use about ________ apps a month on their smartphone. A. 10 B. 15 C. 25 D. 50

C. 25

Which of the following is the first step in the social marketing process? A. Community B. Amplification C. Fan acquisition D. Engagement

C. Fan acquisition

Which of the following statements about BLE is not true? A. Only Apple iPhones can use BLE. B. BLE uses less power than traditional Bluetooth or GPS. C. BLE has a two-way, push-pull communication capability. D. BLE is more accurate than targeting through Wi-Fi triangulation.

A. Only Apple iPhones can use BLE

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A. TweetDeck B. Curalate C. Amplify D. Webtrends

B. Curalate

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A. Social density B. Dark social C. Amplification D. Engagement

B. Dark social

Which of the following involves using a variety of tools to encourage users to interact with content and brand? A. Social density B. Engagement C. Amplification D. Dark social

B. Engagement

Which of the following is most similar to Pinterest? A. LinkedIn B. Instagram C. YouTube D. Tumblr

B. Instagram

Which of the following allows Facebook to track user behavior on other sites? A. Open Graph B. Like button C. Hashtags D. Whatsapp

B. Like button

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A. Local marketing B. Location-based mobile marketing C. Mobile marketing D. Social marketing on Facebook

B. Location-based mobile marketing

Which of the following hardware technologies has Apple adopted for Apple Pay? A. GPS B. NFC C. BLE D. QR codes

B. NFC

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? A. Facebook B. Twitter C. Pinterest D. Instagram

B. Twitter

Macy's deployed which of the following technologies in many of its retail stores in 2014? A. QR codes B. iBeacon C. E9-1-1 D. Geo-search

B. iBeacon

What percentage of the population use a mobile device to research products online before purchasing? A. About 25% B. About 33% C. About 50% D. About 75%

C. About 50%

All of the following were popular types of online marketing before 2007 except: A. E-mail. B. Corporate websites. C. Mobile marketing. D. Display ads.

C. Mobile marketing

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A. Engagement B. Information density C. Social density D. Amplification

C. Social density

Which of the following is not true about Facebook News Feed Page Post Ads? A. They have a tiny tag indicating that they are sponsored. B. They can be liked, shared, and commented on, just like any news feed post. C. They cannot contain links. D. They have social context.

C. They cannot contain links

By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A. $82 million B. $820 million C. $8.2 billion D. $82 billion

D. $82 billion

TRUE OR FALSE A cell phone's GPS is accurate to within five feet of the actual location of the phone.

False

TRUE OR FALSE Facebook does not sell display ads.

False

TRUE OR FALSE Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

False

TRUE OR FALSE SMS text messaging generates most of mobile marketing spending.

False

Apple's iBeacon uses which of the following technologies? A. BLE B. NFC C. E9-1-1 D. QR codes

A. BLE

All of the following marketing tools on Facebook require payment except: A. Brand Pages. B. Right-Hand Sidebar Ads. C. News Feed Page Post Ads. D. Mobile Ads.

A. Brand Pages

Which social marketing proved the most effective for ExchangeHunterJumper.com? A. Facebook B. YouTube C. Pinterest D. Instagram

A. Facebook

Which of the following statements is not true? A. Google is the leading display ad site on mobile devices. B. Google has four of the top eight apps. C. Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D. Google generates almost two-thirds of all mobile search ad spending.

A. Google is the leading display ad site on mobile devices.

Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A. 8 B. 10 C. 13 D. 16

C. 13

By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising. A. 65%; three B. 70%; three C. 75%; four D. 80%; four

C. 75%; four

How much time a month does the average person spend using the Facebook app on mobile devices? A. About 3 hours B. About 10 hours C. About 13 hours D. About 23 hours

C. About 13 hours

Which of the following is the most popular use for mobile devices? A. Shopping B. Socializing C. Entertainment D. Performing tasks, such as finances

C. Entertainment

Which of the following statements about Facebook Exchange is not true? A. It competes with DoubleClick. B. It allows advertisers to target ads. C. It is a social search engine. D. It involves cookies.

C. It is a social search engine

Which of the following accounts for the most time people spend using a mobile device? A. Watching video B. Social networks C. Listening to music D. Reading news and magazines

C. Listening to music

Encouraging users to click a Like button is an example of which step in the social marketing process? A. Fan acquisition B. Brand strength C. Community D. Amplification

D. Amplification

Which of the following is the top app in terms of both audience size and share of time spent? A. YouTube B. iTunes C. Twitter D. Facebook

D. Facebook

Which of the following statements about Pinterest is not true? A. Pinned photos and photo boards are available to all Pinterest users. B. Men are Pinterest's fastest growing demographic. C. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D. Pinterest is the only one of the major social networks that does not accept paid advertising.

D. Pinterest is only one of the major social networks that does not accept paid advertising.

TRUE OR FALSE Pinterest's users are predominantly women.

True

TRUE OR FALSE By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.

FALSE

Which of the following is known primarily for blogs? A. Facebook B. Tumblr C. Google D. Instagram

B. Tumblr

All of the following are examples of dark social except: A. E-mail. B. Tweets. C. SMS texts. D. Snapchat.

B. Tweets

TRUE OR FALSE In 2017, Millennials make up almost 65% of Snapchat's monthly active U.S. users.

True

TRUE OR FALSE It is expected that by 2021, m-commerce will account for more 50% of all e-commerce in the retail and travel industries.

True

TRUE OR FALSE Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

True

TRUE OR FALSE Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

True

Which of the following is another term for amplification? A. Impressions B. Reach C. Conversation rate D. Conversion ratio

B. Reach

Facebook's share price fell dramatically after its IPO because investors feared that: A. Facebook's new marketing solutions would be difficult to monetize. B. New social networks such as Instagram were cannibalizing Facebook's audience. C. Privacy concerns were driving users away. D. Facebook would be unable to increase advertising revenues fast enough to justify its price.

D. Facebook would be unable to increase advertising revenues fast enough to justify its price.

The number of people exposed to pins on Pinterest is a measure of which of the following? A. Engagement B. Community C. Brand strength D. Fan acquisition

D. Fan acquisition

The ratio of impressions to fans is a measure of: A. Engagement. B. Amplification. C. Community. D. Fan acquisition.

D. Fan acquisition

Which of the following dominates the local mobile search market? A. Twitter B. Apple C. Facebook D. Google

D. Google

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A. Whatsapp B. Like button C. Messenger D. Open Graph

D. Open Graph

Which of the following is not true about mobile marketing? A. Mobile marketing is the fastest growing form of online marketing. B. In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. C. A substantial part of mobile marketing should be counted as social marketing. D. People use most of their mobile minutes while they are on the go.

D. People use most of their mobile minutes while they are on the go.

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A. Twitter B. LinkedIn C. Pinterest D. Snapchat

D. Pinterest

Which of the following is not a major provider of mobile display advertising? A. MoPub B. Millennial Media C. AdMob D. Webtrends

D. Webtrends

TRUE OR FALSE By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

True

TRUE OR FALSE Eddystone is an open-source standard for beacon technology.

True

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A. Amplify B. FBX C. DoubleClick D. PTAT

B. FBX

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A. Enhanced Profile Pages B. Amplify C. Lead Generation Cards D. Promoted Accounts

B. Amplify