DECA Marketing Career Cluster

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it

violates antitrust laws.

When businesses need to formalize the information provided to employees, customers, or other businesses, they often use __________ communication.

written

Which of the following is an example of an employee using nonverbal communication effectively to reinforce his/her service orientation:

Molly nodded and maintained eye contact as Ms. West explained the problem with her computer.

What is one reason why businesses write informational messages?

To explain new policies

Which of the following responses to a difficult situation would damage your professional image:

Using inappropriate language

Which of the following is a benefit of channels of distribution:

We can more easily obtain products from all over the world.

During a brainstorming session, should participants be allowed to add new ideas to the list that are based on another group member's idea?

Yes, because other participants' ideas can trigger new ideas

Which of the following could make it difficult for you to believe that your needs are as important as the needs of others:

You are often around aggressive people

A grocery store keeps track of customers' purchases through their loyalty cards. This is an example of

big data.

Businesses should view negotiation as a way to

build strong relationships.

Levels of inflation and unemployment are factors that affect __________ in the world market.

competition

A nation's currency exchange rate is likely to increase when

consumer confidence is high.

According to the Keynesian theory of unemployment, the best solution for unemployment is to

increase demand.

A producer can minimize channel conflict among its distributors and retailers by

offering different products through each channel.

A customer has purchased an item from you and is now faced with carrying six packages. You can use a practical idea to create positive customer relations by

offering to place all the packages in one large bag.

Research and development speed up production by

simplifying existing products.

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

their target markets' needs and wants.

In a market economic system, who owns most of the means of production of goods and services?

Businesses and individuals

Which of the following is considered an external cause of business cycles:

Climatic changes

What type of law focuses on issues regarding the promises that businesses make with their customers, vendors, and other business partners?

Contract

Because Caroline does not have enough time to read an entire 400-page business report, what section of the report should she review to obtain an overview of the most important content?

Executive summary

When a manufacturer asks a business to collect information from customers concerning how to improve a product, which type of utility is most likely to be affected?

Form

Which of the following statements is true regarding joint ventures:

Joint venture arrangements

. Matthew and Miranda are equal partners in a small consulting firm. They have allocated eight percent of last year's profits to make business improvements. Matthew wants to purchase a new copy machine, while Miranda would rather paint the building and make it look more inviting to their clients. What is the reason for Matthew and Miranda's conflict?

Limited resources

Which of the following is a type of simple written report that usually is distributed to employees within a business:

Memorandum

Which of the following is a leading question:

Mia is a great manager, isn't she?

If total cost is $3,000 with zero quantity produced and $6,500 with 1,000 items produced, what is the marginal cost of producing each item?

$3.50

A responsible employee is one who is able to __________ his/her mistakes

. admit

A basic principle of procedural due process involves __________ before taking action.

Providing notice

When taking notes during a seminar, a businessperson should write down

key points.

Knowing your personal strengths and weaknesses helps you to

make informed decisions about your future.