DECA Marketing practice cluster exam
14. Customer complaints can eat into a business's profits by A. increasing its overall sales volume. B. making employees unhappy. C. forcing it to sell returned items at reduced prices. D. reducing its marketing budget.
C
1. Which form of business ownership represents the minority of business in the U.S. yet makes up the majority of sales? A. LLCs B. Sole proprietorships C. Partnerships D.Corporations
D
100. A grocery store chain recently started stocking a new brand of ice cream after noticing the brand's popularity at competing grocery stores. The grocery store chain's decision to stock the new ice cream brand was motivated by __________ factors. A. individual B. interpersonal C. organizational D. environmental
D
12. When posting to social media, business employees should understand that A. social media posts do not have the same legal protection as private conversations. B. there is no need to keep their personal and business lives separate. C. their personal messages have no effect on their employer. D. employers using social media to make employment decisions are protected by law.
A
20. Which of the following should be included in GDP: A. A tractor purchased by a farmer to use for his crops B. Wheat sold to a baker for his bread C. Cement used to build a new office building D. Government welfare payments
A
33. To create information, you must have access to A. data. B. ideas. C. the Internet. D. an internal server.
A
60. Shonda needs to choose between two colleges. After doing a lot of research about both schools, she has a gut feeling that one is the right choice, so she decides to go there. Shonda is using __________ to solve her problem. A. intuition B. the seven-step method C. brainstorming D. mind mapping
A
61. Alyssa is a recent college graduate with a degree in Marketing. She created a basic résumé of her skills and used it to apply for many different jobs at a local career fair. Several weeks later, she is disappointed when she hasn't heard back from any of the companies she applied to. Which of the following could explain why Alyssa hasn't received any interviews: A. She did not customize her résumé to match each specific job that she applied for. B. She used Calibri font instead of Times New Roman. C. She failed to list her work and volunteer experience in reverse chronological order. D. She did not list any references on her résumé.
A
82. You see a billboard advertising beef from the Cattlemen's Beef Board. This is an example of __________ product promotion. A. primary B. secondary C. public-service D. public-relations
A
10. To take effective written notes during a presentation, it's important to A. write down everything that the presenter says and does. B. write the notes in your own words. C. clearly understand the information before writing it down. D. use good grammar and spelling.
B
64. Which of the following is a job duty for a merchandiser/buyer: A. Writing press releases B. Negotiating with vendors C. Designing advertisements D. Organizing focus groups
B
65. Before a good can be sold, the buyers and sellers first have to agree on a(n) A. market share. B. exchange price. C. promotion decision. D. pricing objective.
B
66. Which of the following is a benefit of using automated pricing technology: A. It reduces competition among companies that sell the same goods and services. B. It helps companies monitor their prices to ensure that they are giving customers the best deal. C. It eliminates the need to develop traditional pricing strategies, saving the company time and Effort. D. It allows companies to focus more on lowering costs and less on customer service.
B
11. Digital communications such as email may put a business at more risk than memos or letters stored as paper records because A. email users may use slang or make embarrassing remarks. B. email users may make careless spelling errors. C. email communications are more difficult to secure. D. email communications contain confidential information.
C
17. Which of the following makes globalization more difficult: A. New technologies B. Stronger infrastructures C. Terrorist threats D. Faster transportation
C
70. Kelly runs a successful start-up company that sells homemade nut butters. After several months of explosive growth, she notices that her sales seem to have peaked. Her products are still selling, but at a slower rate than before. Kelly's products are in the __________ stage of the product life cycle. A. decline B. growth C. maturity D. introduction
C
84. Which of the following examples depicts an advantage of using digital advertising: A. Conversion rates of banner ads are more difficult to measure than in print. B. Ethan uses ad-blocking software so he can stream videos commercial-free. C. Viewers must interact with a video ad before continuing to a website. D. Digital ads are more expensive than television advertisements.
C
9. Katie has developed a new product idea and plans to share it at the next staff meeting. Katie knows that some coworkers will object to her idea. When her coworkers share concerns that her idea won't work, Katie should A. remind her coworkers that they are sharing opinions, not facts. B. explain that there is no proof her idea wouldn't work. C. acknowledge their concerns and respond in a respectful manner. D. repeat her proposal because it is based on quality research.
C
15. An organization's structure should ensure that customers' experiences with the business are A. time-consuming. B. profitable. C. endless. D. seamless.
D
18. Why are consumer goods often poor quality in a communist command economy? A. People in a communist command economy consume everything that they produce. B. People in a communist command economy do not need quality consumer goods.\ C. High taxes take resources away from producers. D. The government pays workers based on quantity rather than quality.
D
30. To protect yourself from becoming a victim of identity theft you should A. never use a credit card to purchase products or services online. B. arrange to have a fraud alert placed on your credit report by a credit reporting agency. C. apply for a new social security card every five years. D. never give your social security number to companies that do not legally need it
D.
4. A channel of distribution ends when the product reaches its ultimate consumer or when A. changes are made to the product. B. an intermediary goes out of business. C. it leaves the producer. D. it reaches a wholesaler.
A
34. Which of the following statements about market research is true: A. Research must be conducted and evaluated in an objective manner to obtain good results. B. Research must contain primary and secondary sources of data to be reliable. C. Research must be conducted in several different methods to obtain significant data. D. Research must prove the original hypothesis stated to be true and accurate.
A
37. Kaitlin is working on a research project for her college marketing course. She creates a survey and distributes it to every student living in her dorm. What type of sample design is Kaitlin using? A. Convenience sampling B. Judgment sampling C. Quota sampling D. Snowball sampling
A
21. Which of the following statements regarding requirements for international business travel is accurate: A. An official passport is typically required to visit and conduct business in foreign countries. B. An official passport and visa are typically required to visit and conduct business in foreign Countries. C. An official passport, visa, and vaccinations are typically required to visit foreign countries. D. Only a visa is typically required to visit and conduct business in foreign countries.
A
42. Anthony is a marketing intern for a local restaurant. One of his projects involved creating a social media campaign targeted at young professionals. Now that the campaign has been running for several weeks, Anthony's boss wants to know how effective the campaign has been in increasing interest in the restaurant. Which of the following techniques would best measure customer "buzz" about the restaurant: A. Using social media analytics and monitoring online review sites B. Asking customers in the restaurant what they think about the social media campaign C. Conducting a focus group with young professionals in the area D. Sending surveys to a group of young professionals who frequent the restaurant
A
44. Ben is trying to figure out how his classmates feel about a new dress code policy at school, so he decides to do some research on the issue. What type of research is most appropriate for his research Question? A. Primary, qualitative research B. Secondary, qualitative research C. Primary, quantitative research D. Secondary, quantitative research
A
46. A marketer is trying to figure out what the company's customers need and how the company can meet those needs. Which element of the marketing mix is this marketer working on? A. Product B. Place C. Price D. Promotion
A
62. Manuel is a member of the drama club at school. Manuel is required to attend rehearsals every day, wear his costume during dress rehearsals, and sit quietly backstage when he is not performing. These requirements are examples of A. rules of conduct. B. consequences. C. conflicts of interest. D. ethics principles.
A
74. Which of the following data might be included on a warranty card or registration: A. Where the product was purchased B. Competitor information C. Prospects contacted D. Sales in relation to prior time periods
A
86. A local pizza place gives you a magnet that includes its logo, website, and phone number. This is an example of A. specialty media. B. directory advertising. C. product placement. D. a spectacular.
A
88. Which of the following is an important component of a business's press kit: A. Biographies of key company figures B. Promotional messages C. Interviews D. Customer testimonials
A
16. Societies must determine how to allocate resources between production of __________ and __________ goods. A. natural resources; capital B. capital goods; consumer C. natural resources; consumer D. services; consumer
B
2. What are import quotas or tariffs designed to do? A. Prevent harmful substances from entering a country B. Protect a country's economy from foreign competition C. Prevent illegal immigration across national borders D. Eliminate the movement of illegal merchandise
B
22. At the end of each day, Brayden asks himself if he is proud of his actions at work. Which step of developing ethical work habits is he illustrating? A. Speaking up when necessary B. Evaluating his behavior C. Treating others fairly D. Associating with ethical people
B
27. Mitali always does what she says she's going to do. Her coachees can count on her because she is A. humble. B. dependable. C. flexible. D. enthusiastic.
B
3. Two retailers compete with each other, distributing the same product. This is an example of __________ conflict. A. economic B. horizontal C. distributive D. vertical
B
36. Kevin has been instructed to do marketing research for his company on a recently released product. Before he begins, he asks his manager what kind of data he should gather, how much data to gather, and how the data will be used. In other words, Kevin would like to know the research A. problem. B. objectives. C. question. D. hypothesis.
B
38. After Samsung announced a new phone with a 5-inch screen, Apple decided to design a phone with a 5.5-inch screen. Apple used __________ data in making this decision. A. sales B. competitor C. economic D. customer
B
41. When Rebecca's research for her school project is complete, she's not quite sure what to do with her data. Her friend Allison suggests coding the data, and she decides to give it a try. Why should Rebecca use coding to organize her research findings? A. It is the only method to interpret data in a meaningful way. B. It turns large amounts of data into a form that is more easily understood. C. It prevents data entry mistakes such as omissions or duplications. D. It saves time by eliminating the need to check the data for flaws and errors.
B
47. Jake is a high school soccer player who is about to begin the fall season. While he is getting ready for his first practice, he realizes that his cleats from last year are too small and that he needs to buy a new pair. The soccer specialty store near Jake's house would consider Jake to be a member of its A. market segment. B. target market. C. industrial market. D. geographic segmentation.
B
49. Which of the following is a true statement regarding the effect of the product life cycle on a business's sales forecast: A. Anticipated sales remain the same throughout the product life cycle. B. At the end of the product life cycle, anticipated sales are low. C. Anticipated sales are lowest during the growth phase of the product life cycle. D. During the maturity phase of the product life cycle, anticipated sales are extremely high.
B
5. Warehouse management systems are mainly used to __________, while enterprise resource planning software provides __________. A. manage supply chain; customer service training B. manage inventory; automated processes across departments C. keep costs low; complex inventory optimization D. integrate all management; real-time optimization information
B
51. Which of the following is a true statement regarding the effect of technology on business: A. Technology has allowed almost every U.S. employee to telecommute. B. Technology can spawn new industries. C. Technology has raised costs. D. Technology has lessened competition among businesses.
B
53. Which of the following is an accurate statement about how customer records should be maintained: A. Since customer information changes frequently, it is important to enable any employee to update customer records. B. Companies should avoid adding suppliers and competitors to customer records because it reduces the accuracy of those records. C. Customers' addresses and phone numbers change frequently, so customer records should only be updated every three years. D. It's not necessary to collect full records on customers because a quick Internet search can easily discover any missing information.
B
55. Which of the following situations is a conflict of interest: A. An employee fails to report a safety violation. B. A purchasing employee receives gifts from a supplier. C. A manager monitors her/his employees' emails. D. A business sells products that have nearly expired.
B
59. Which of the following is the best thing for a manager to do to create a culture of quality in the workplace: A. Hold a department meeting highlighting the need for quality work B. Reward employees for making suggestions to improve quality C. Put up motivational signs that state that quality is everyone's job D. Discourage errors by holding employees accountable for their actions
B
67. Melissa is eager to visit a local department store after seeing an advertisement for a great deal on new mattresses. When she gets to the store, however, the salesperson explains that the on-sale model quickly sold out, and attempts to sell her a much more expensive mattress. This is an example of A. predatory pricing. B. bait-and-switch advertising. C. price discrimination. D. price fixing.
B
69. A product's sales have been slowly declining over the past year. A superior product was introduced to the market, and now the original product is unable to compete. What process should the product's company carry out? A. Commercialization B. Product discontinuation C. Product development D. Prototype creation
B
72. Dana owns a restaurant that specializes in burgers and fries. After experiencing success, Dana decided to add milkshakes to the menu because she thought they would go well with the other menu items. The milkshakes, burgers, and fries are examples of __________ goods. A. specialty B. complementary C. substitute D. trend-driven
B
76. A fast-food restaurant decides to add a new line of salads to its menu. The company is using a(n) ___________ product-mix strategy. A. contraction B. expansion C. trading up D. trading down
B
78. Jill only buys Natural Glow cosmetics and will go from store to store until she finds them. Jill is in the brand __________ stage of brand loyalty. A. evangelism B. insistence C. preference D. recognition
B
79. Which of the following is an example of using customer voice to build your brand: A. Blocking all negative social media posts that customers write about your brand B. Posting positive customer reviews prominently on your website C. Promoting the best-selling products that you already know customers love D. Letting customers spread the word about your brand to their friends and family
B
8. Which of the following is an example of an affinity partnership: A. An airline offers frequent flyer miles to travelers. B. A credit card company offers cards with sports teams' logos. C. A restaurant gives discounts to those who join its rewards program. D. A bank pays to have its name on a local concert venue.
B
83. Will wants to open a food truck business, but he lives in a city where many other food trucks already operate. Will should A. set up meetings with potential customers to explain his business. B. run a local radio ad that explains why his food truck is different. C. perform charitable activities so he will receive positive publicity. D. offer merchandising allowances.
B
85. Which of the following advertisements is most likely to violate promotional regulations: A. A toy commercial uses bright colors and a catchy jingle. B. A food advertisement depicts a child using a stove unsupervised. C. An email newsletter includes an opt-out link at the bottom. D. The people in a prescription drug commercial are designated as actors.
B
89. What is the first requirement for writing successful advertising copy? A. Be informative B. Grab attention C. Persuade readers D. Demand action
B
91. Which of the following is an example of a one-way public-relations activity that could be used to distribute company information directly to the target audience: A. Search engine optimization B. Newsletters C. Press conferences D. Social media
B
93. Which of the following is an example of a tangible product: A. An insurance policy B. A pizza C. Cooking lessons D. A haircut
B
94. Joaquin, a car salesman, is sure to send out a personalized thank-you note every time he makes a sale. Which key to customer service is he demonstrating? A. Soliciting feedback B. Keeping in touch C. Being prompt D. Having a good attitude
B
97. Which of the following is a true statement regarding the use of product information for selling: A. It is impossible to give customers too much product information. B. Salespeople should not rely on selling skills alone. C. It is not necessary to acquire information about the industry as a whole. D. Salespeople should rely on technical language when sharing product information.
B
99. In what stage of the selling process do salespeople handle objections? A. Prescribing solutions to customer needs B. Reaching closure C. Reaffirming buyer-seller relationship D. Preparing to sell
B
13. While attending a staff meeting and listening to a coworker present information on the legal use of copyrighted images, Darrell realizes some of the information may not be accurate. What should he do? A. Ask for permission to bring the company's attorney to the meeting B. Explain that the information is incorrect C. Ask questions to clarify the information D. Don't say anything because it would embarrass his coworker
C
24. Aaron is the new manager of the accounting department. He plans to meet with each employee individually and ask them for feedback about his performance so that he can improve his weaknesses. Which of the following approaches is most likely to result in honest feedback from his staff: A. Aaron could anticipate concerns his employees are likely to have about his management style and prepare possible explanations. B. Aaron could simply ask employees if they believe he is effectively leading the accounting Department. C. Aaron could admit a weakness that he is working on and ask if there are any other things he needs to improve. D. Aaron could ask his employees to compare his leadership with the leadership of the former department manager.
C
29. Nala, who is preparing a personal budget, is determining her fixed and variable expenses. Which of the following is most likely to represent a fixed expense: A. Groceries B. Electric bill C. Car payment D. Gasoline
C
31. Which of the following statements accurately explains the concept of homeowner's insurance? A. Homeowners' insurance is protection purchased by a risk-sharing firm or insurance company from individual homeowners. B. Homeowners' insurance is purchased following a disaster to provide financial reimbursement for losses sustained. C. Homeowner's insurance protects the homeowner from associated risks such as damage or injuries to others. D. Homeowner's insurance protects an owner from the loss of his/her home if s/he should become disabled and have to claim bankruptcy.
C
35. Joseph is working on a marketing-research project for his company. To gain insight into industry trends, he consults trade association reports and databases. What type of data is Joseph collecting? A. Primary data B. Internal data C. External data D. Qualitative data
C
39. Which of the following is a disadvantage of the experiment method of data collection: A. Experiments are prone to technical difficulties. B. Experiments do not show cause and effect. C. Experiments can be difficult to design for marketing purposes. D. Experiments raise concerns about privacy.
C
45. Which of the following is an example of marketing an idea: A. Concert sponsored by a soft drink company B. Poster for a school dance C. Campaign against texting while driving D. Sports star promoting his new line of shoes
C
48. Which of the following situations is an example of how external factors could affect a company's marketing situation: A. A candy company enters a joint venture with an international partner. B. A shoe manufacturer releases a new line of athletic gear. C. A recent health care law affects procedures at a hospital. D. A technology firm hires a new president.
C
50. Information management can help a business protect its customers from A. having items broken during shipping. B. experiencing buyers' remorse. C. receiving spam messages. D. dealing with discourteous employees.
C
52. Which of the following statements about the capability of data analysis and management systems is true: A. They are not helpful when decision making involves a group of people. B. They can calculate and implement the best course of action without human involvement. C. They help managers to make better business decisions based on more accurate data. D. They increase the amount of time required to make business decisions.
C
56. Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected? A. Jason does not need to do anything; the copier's manufacturer will handle the removal and/or overwriting of the hard drive. B. Remove or overwrite the copier's hard drive himself to make sure all information is protected. C. Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive. D. Delete all the files and print jobs that appear on the copier screen under "Recent."
C
6. One of the world's biggest technology companies only allows one type of Web browsing application to function on its devices. This is an example of A. a closed territory. B. full line forcing. C. a tying agreement. D. intellectual property.
C
63. A pet food manufacturing company has decided to remove all non-meat fillers from its pet food by the end of the fiscal year. This is an example of a(n) A. objective. B. mission. C. goal. D. strategy.
C
68. After increasing its product's price so that it is higher than a competing product's price, the Expert Company's profits have begun decreasing. What is most likely happening? A. The company is selling more products at the higher price point. B. The company is being perceived as having a discount image. C. Customers don't think the product is worth more than a competing product. D. The company is undercutting competitor's pricing to sell more products.
C
95. Elizabeth is looking for a new laptop for college. She visits a technology store, finds a computer that she likes, and asks the salesperson about the warranty on the laptop. Elizabeth is asking about the store's __________ policy. A. liability B. repair and maintenance C. guarantee D. return and adjustment
C
96. Which of the following sales actions is considered illegal: A. A salesperson ignores his/her coworker's unethical actions. B. An employer puts too much pressure on his/her sales employees. C. A salesperson says something untrue that damages a competitor's business. D. A salesperson takes a client out to dinner.
C
98. Which of the following statements describes features: A. They answer the question, "What's in it for me?" B. They can be obvious, exclusive, or hidden. C. They are the advantages a customer wants from a product. D. They are physical characteristics.
D
19. Which of the following examples best illustrates the law of diminishing returns: A. A company's manufacturing costs increased, resulting in higher costs and significantly lower Profits. B. A declining economy and decreased demand for its products and services caused a company to reduce its production levels. C. Falling interest rates led to an increase in new housing, factory expansions, and construction Projects. D. A factory added employees to increase production but experienced higher costs due to reduced production output per employee.
D
23. When faced with a significant change in your position or role at work, it is important to A. keep all your fears about the situation private so you appear confident at all times. B. avoid asking your boss too many questions about the change because it shows insecurity. C. quit working on current projects and focus on the skills needed for the new position. D. evaluate your strengths and weaknesses and learn what the new position requires.
D
25. Emma has been asked to develop a new training program for her department to improve customer service. She has a tight deadline. A coworker named Logan, who has a habit of asking Emma to complete projects that are his responsibility, just left another of his projects on her desk to finish. Emma is afraid to confront Logan because he has been known to sabotage coworkers he does not like. What should Emma do? A. Emma should complete Logan's project as well as the new training program to maintain a positive working relationship with Logan. B. Emma should inform their supervisor of Logan's attempts to reduce his work load and let the supervisor deal with him. C. Emma should share her situation with other employees and ask them if they have had similar encounters with Logan. D. Emma should inform Logan that she can't complete his work because she is developing a new training program for their department.
D
26. Which of the following examples describes a team, as opposed to a group: A. All of the students who are new to a school attend a welcome event together with teachers. B. Participants at a medical conference are separated by their disciplines. C. A manager tells her employees to prepare slides that will be combined for a presentation. D. Volunteers divide up the tasks needed to build a community garden.
D
28. Which of the following is a reason that a company might decide to offer credit: A. To purchase expensive items B. To take advantage of convenience C. To save more money D. To gain new customers
D
32. Why is marketing research important for companies who sell consumer products like clothing or laundry Detergent? A. It provides companies with clear, specific steps to improve sales. B. It allows companies to get proprietary information from competitors. C. It eliminates the need for other marketing activities such as sales promotions and store displays. D. It provides consumer feedback and allows marketers to assess the level of demand for products.
D
40. Neutral survey items are simple, non-threatening questions that establish rapport and put the respondent at ease. Neutral questions should be placed A. in a separate post-survey questionnaire. B. in the middle of the survey. C. at the end of the survey. D. at the beginning of the survey.
D
43. A local advertising firm created a research study that aimed to understand the television viewing habits of the adult population in its city. The company then selected a sample of 500 people to participate in the study, all of whom lived in the neighborhood by the company's office. This is an example of a sample with A. voluntary response bias. B. sampling error. C. nonresponse bias. D. undercoverage.
D
54. The local movie theater is experiencing a decline in business because a new zoo attraction is drawing record crowds. What type of competition is the theater experiencing? A. Direct B. Brand C. General D. Substitute
D
57. Which of the following is an accurate statement concerning a project's budget: A. If a company's resources are used, equipment costs can be disregarded. B. When estimating the cost of a project, labor costs are not included. C. Projects are experiments and not expected to make a profit. D. A project budget should include funds to cover unexpected costs.
D
58. Which of the following is most likely to positively impact both productivity and quality: A. Precut materials to reduce production time B. The highest quality materials available C. Materials with the lowest possible cost D. Quality materials that arrive on time
D
7. Tanya's Treats is a baked goods company that traditionally partners with local cafés to sell its products. However, Tanya's Treats decided to open its own café directly across the street from one of its biggest retailers. This is an example of A. exclusive distribution. B. horizontal conflict. C. a tying agreement. D. vertical conflict.
D
71. A new change to educational policy increases the number of math classes that students need to take to graduate. A textbook publisher then creates a new line of instructional materials based on these changes. This is an example of how A. companies need to pay better attention to customer feedback. B. economic changes are detrimental to product development. C. competitors are a useful source of product innovation. D. political trends create product opportunities.
D
73. Geoff doesn't waste materials at his job. He is helping his company meet __________ standards. A. quantity B. time C. quality D. cost
D
75. Consumer protection laws benefit businesses by A. simplifying buying decisions. B. preventing injuries and illness. C. combating consumer faults. D. protecting them from financial losses.
D
77. Which of the following is a benefit customers receive from product bundling: A. Improved workflow B. Increased revenue C. Access to unpopular products D. Convenience
D
80. A company's strategy, culture, and communication combine to form brand A. promise. B. touchpoints. C. cues. D. identity.
D
81. Which of the following is an example of a customer touchpoint that is important during the purchase stage: A. A charity sponsorship B. Product reviews C. Customer service teams D. A retail store
D
87. If a retailer is trying to clear its inventory of a particular product, which of the following would be the most effective type of sales promotion: A. A sweepstakes for a new car B. A contest that rewards the 100th customer C. A booth at a trade show D. A Buy-One-Get-One-Free coupon
D
90. A furniture store released an ad in the weekly paper, but readers complained that it was too busy and difficult to know where to focus. The advertisement should have included more A. graphics. B. fonts. C. logos. D. white space.
D
92. Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of coffee to the neighbors every morning. This is an example of A. why residential areas are not appropriate targets for public relations activities. B. how company shareholders are the most important audience of public relations. C. why company vendors get in the way of community relations. D. how companies can target the community with public relations efforts.
D
